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Rahul Upadhyaya of MediaCom, in a candid conversation, talks about his philosophy towards work, brands he would like to work on & passion for riding, among other things...
Deepa Balasubramanian Oct 30, 2013 7:21 AM
Though the festive season is on full swing, buying sentiment is yet to pick up. Retailers - both online & offline - are getting aggressive on offers. But will it be enough to generate sales?
Deepa Balasubramanian Oct 29, 2013 8:52 AM
The month-long campaign, conceptualised by Feswa, was aimed at encouraging enquiries. It was preceded by a teaser campaign
Deepa Balasubramanian Oct 28, 2013 8:56 AM
Tata Motors recently undertook a day-long activation, titled ‘Stop the Unstoppable Car’, to create buzz around the launch of an upgraded version of its SUV, Sumo Gold
Deepa Balasubramanian Oct 26, 2013 11:14 AM
The channel's content line-up includes 100 hours of in-house content per week comprising 9-10 soaps, reality shows, features & film-based shows
Deepa Balasubramanian Oct 22, 2013 8:43 AM
It is good news that advertisers are willing to spend on building their brands on digital channels, says PD Sundar, AVP and Business Head, KSL Digital
Deepa Balasubramanian Oct 21, 2013 8:17 AM
Advertisers have been myopic about Tamil Nadu & don't look beyond ratings. There is enough money in the South and enough brands, says the CEO of Fourth Dimension
Deepa Balasubramanian Oct 16, 2013 8:05 AM
Though the importance of money can't be sidelined, it's the idea that gets one to create a product in the market that no one has yet created, says the Chairman & MD of CavinKare
Deepa Balasubramanian Oct 15, 2013 7:42 AM
The Group already owns Tamil news channel Thanthi TV. The new channel is expected to launch post Diwali and will air both, fiction & non-fiction shows
Deepa Balasubramanian Oct 14, 2013 7:59 AM
Pudhu Yugam will be an advertisement driven, free-to-air HD channel. The content mix includes serials, reality shows, features and film-based shows
Deepa Balasubramanian Oct 11, 2013 8:31 AM
The show is targeted at the youth. Digital, OOH, on-ground, radio & print media are being used for promotions. Special episodes with scholars, explaining the intricacies of the epic have been created
Deepa Balasubramanian Oct 10, 2013 8:03 AM
Samsung's print advertisements feature the Galaxy Gear smart watch, wherein users can capture the ad using TELiBrahma's Point app to virtually wear the Gear
Deepa Balasubramanian Oct 9, 2013 8:04 AM
The new GEC, christened Vendhar TV, is expected to launch post Diwali. The content mix of the channel includes serials, news, talk shows and reality shows
Deepa Balasubramanian Oct 7, 2013 8:06 AM
Engagement – from running contests, quizzes in the early years, to events, workshops & social media – has given ‘Aval Vikatan’ various ways to interact with the readers
Deepa Balasubramanian Oct 5, 2013 10:16 AM
As Boring Brands celebrates its fourth anniversary, the agency is looking to evolve in the digital & mobile medium & offer a stronger suit of solutions to start-ups
Deepa Balasubramanian Oct 5, 2013 9:54 AM
King’s mandate is to explore options to maximise advertising revenues for Dinamalar. Prior to this, he was Station Director at Radio One, Chennai
Deepa Balasubramanian Sep 28, 2013 9:32 AM
Maxus bagged 10 Gold, 12 Silver & 11 Bronze metals. The agency also walked away with three major awards - Media, Digital and Mobile Agency of the Year
Deepa Balasubramanian Sep 23, 2013 8:01 AM
Kerala’s biggest festival period is witnessing subdued spends as FCT falls by 13%. Experts feel that ad spends this year will fall short of the Rs 500 cr-Rs 600 cr spends seen last year
Deepa Balasubramanian Sep 19, 2013 9:10 AM
The brand has embarked on the 'Woodland - Adventurer Wanted' campaign to bring adventure lovers together. It has earmarked about 25% to 30% of its budget for the digital medium
Deepa Balasubramanian Sep 18, 2013 8:48 AM
Industry leaders spoke about the changing media ecosystem, wherein print now has to embrace newer technologies to remain relevant
Deepa Balasubramanian Sep 17, 2013 9:37 AM
Our vision is to enable marketers with discovery, shortlisting, planning and execution of their media plan, says Mayank Bidawatka, Co-founder & CEO, The Media Ant
Deepa Balasubramanian Sep 17, 2013 8:41 AM
HT Media has won three Gold, one Silver & one Bronze metal; ABP has bagged two Gold & one Silver. The Indian Express & Kasturi & Sons have won a Silver each
Deepa Balasubramanian Sep 14, 2013 10:06 AM
The Chairman, WAN-IFRA, Advisory Council and MD & CEO, ABP says that he is a strong believer of print; it is part of the Indian culture that cannot be eroded anytime soon
Deepa Balasubramanian Sep 13, 2013 9:45 AM
The Chairman, WAN-IFRA, Advisory Council and MD & CEO, ABP says that he is a strong believer of print; it is part of the Indian culture that cannot be eroded anytime soon
Deepa Balasubramanian Sep 13, 2013 8:58 AM
Rohit Ohri, Executive Chairman, Dentsu India Group talks about creativity in India, industry trends, booming South India market, along with acquisition plans for 2014...
Deepa Balasubramanian Sep 13, 2013 8:31 AM
With the youth's growing affinity towards social media, print is losing its sheen as publishers focus on ways to engage the future generation, says the Director, Mathrubhumi
Deepa Balasubramanian Sep 11, 2013 8:13 AM
MV Praveen, MD & CEO, MORF India talks about aiming to be a Rs 500 cr co. in the next few yrs, growth of brand Kelvinator in India, the water purification category & more...
Deepa Balasubramanian Sep 10, 2013 8:57 AM
The win comes on the back of a two-month long pitch process in which around five agencies are learnt to have taken part. The account size is estimated to be around Rs 50 cr - Rs 60 cr
Deepa Balasubramanian Sep 7, 2013 8:28 AM
The cover price is expected to be between Rs 3.50 and Rs 4. The paper will have an initial print run of six lakh copies. Asokan Krishnamurthy is the Editor of the new daily
Deepa Balasubramanian Sep 7, 2013 8:22 AM
Digitisation of cable TV will play a key role in helping the Indian media & entertainment industry grow, says the Co-founder of Amagi Media Labs
Deepa Balasubramanian Aug 31, 2013 8:52 AM
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