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It is believed that P Amirtham, one of the directors of the channel, has replaced Praba
Deepa Balasubramanian Jan 7, 2013 6:40 AM
With a cover price of Rs 20, the monthly magazine will be available in all major cities & towns of Tamil Nadu, all metros in India and select global hubs
Deepa Balasubramanian Jan 5, 2013 10:22 PM
The pan-India OOH campaign uses media formats such as billboards, mall facades, digital & static airport media, and will continue till Dec end
Deepa Balasubramanian Dec 29, 2012 4:12 AM
The objective of the festival is to make Kerala an international shopping destination over a period of five years and create employment avenues
Deepa Balasubramanian Dec 20, 2012 6:39 PM
Coming from Spoorthi Communications, the channel will cater to Andhra Pradesh and other Telugu speaking markets
Deepa Balasubramanian Dec 19, 2012 8:03 AM
The Chennai based real estate company looks to up its communication in the year ahead
Deepa Balasubramanian Dec 18, 2012 7:44 PM
The Chennai based real estate company looks to up its communication in the year ahead
Deepa Balasubramanian Dec 18, 2012 7:44 PM
The OOH drive is being held in Colombo to enhance the brand’s presence in Sri Lanka
Deepa Balasubramanian Dec 18, 2012 1:02 AM
The new logo design comes 16 years after the company was set up and depicts a vibrant, bonded and fresh outlook. The logo has been designed in-house
Deepa Balasubramanian Dec 11, 2012 8:53 PM
To promote the anniversary issue, the Tamil automobile magazine to conduct an extensive campaign using print, online and on-ground media
Deepa Balasubramanian Dec 10, 2012 7:06 PM
The activity for the men’s soap series commenced with a yacht set-up, a gaming zone, and a photo-op zone
Deepa Balasubramanian Dec 6, 2012 7:37 PM
The IT services firm has had a 12-year relationship with The Practice. Along with other agencies, The Practice will also be pitching for the business
Deepa Balasubramanian Dec 4, 2012 6:41 PM
Advertising is about getting inspired by fresh air, cities, cultures, movies, wildlife, children, etc. says Ravi Deshpande of Contract India
Deepa Balasubramanian Dec 3, 2012 6:30 PM
GPJ commemorated its tenth anniversary by dedicating a day to community service by joining hands with CRY for a cycle rally
Deepa Balasubramanian Dec 3, 2012 6:20 PM
Metal has already begun work on the insurance website and has created a new positioning for Policybazaar
Deepa Balasubramanian Nov 30, 2012 8:33 PM
Subramaniam has been appointed as Vice-President & National Head, Marketing for Thanthi TV. He moves from HT Media
Deepa Balasubramanian Nov 30, 2012 6:39 PM
The nomination is for two events – ‘BMW Xperience’ and ‘Celebrating a Personal Milestone’
Deepa Balasubramanian Nov 29, 2012 1:00 AM
Correspondent Deepa Balasubramanian digs into the experiential marketing side of the business and is amazed at how this sector has developed
Deepa Balasubramanian Nov 24, 2012 8:53 PM
A vintage car was used to promote the apparel brand, whereas Oreo enticed consumers with customised games
Deepa Balasubramanian Nov 21, 2012 6:54 PM
Sony India has been bullish this festival season. Its ads for Bravia and Cyber-Shot reflect a peppiness that find an instant connect with the youth
Deepa Balasubramanian Nov 20, 2012 12:28 AM
This win is a consolidation for JWT Chennai, which also handles GRT Group’s hotels business
Deepa Balasubramanian Nov 17, 2012 10:00 PM
Mindtree has partnered with George P Johnson to create awareness about its new brand identity through launch events & rebranding initiatives
Deepa Balasubramanian Nov 9, 2012 6:46 PM
The storytelling has not been done aptly. The brand introduction in the film lacks connect, say creative honchos
Deepa Balasubramanian Nov 7, 2012 8:01 PM
Metal has won the brand and tactical marketing communications mandate. The West Zone comprises four hospitals in Mulund, Vashi, Mahim & Kalyan
Deepa Balasubramanian Nov 3, 2012 10:10 PM
As part of the deal, Taj TV will be showcasing 253 days of international cricket for free-to-air stations throughout the Caribbean
Deepa Balasubramanian Nov 3, 2012 8:49 PM
Metal has won the brand and tactical marketing communications mandate. The West Zone comprises four hospitals in Mulund, Vashi, Mahim & Kalyan
Deepa Balasubramanian Nov 2, 2012 10:10 PM
The Hindu’s latest TVC, created by O&M, is spot on, say industry experts
Deepa Balasubramanian Nov 2, 2012 8:28 PM
The idea of ‘Real life mein aisa hota hai kya’ is not very fresh, but the ads have catered to the basic brief, say experts
Deepa Balasubramanian Oct 31, 2012 7:41 PM
The Tournament is organised by The Advertising Club Bangalore jointly with Dainik Bhaskar Group. Team Ogilvy beat the GroupM team in the finals
Deepa Balasubramanian Oct 23, 2012 3:00 AM
Even as the process of digitisation gathers momentum, reporter Deepa Balasubramanian wonders whether TV screens will go blank on Nov 1
Deepa Balasubramanian Oct 20, 2012 8:35 PM
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