Authors
Manyan, the COO of Raj TV has quit after spending three years with the company; she plans to set up her own production house
Deepa Balasubramanian Apr 10, 2013 8:21 PM
The win comes on the back of a multi-agency pitch that involved agencies such as Publicis, Havas, Contract, and Bates, besides Hakuhodo Percept
Deepa Balasubramanian Apr 10, 2013 7:27 PM
Pepper 2013 has received entries from 80 organisations under 26 categories and 70 sub-categories from the entire southern region
Deepa Balasubramanian Apr 10, 2013 2:41 AM
The revamp is in keeping with the fast-changing scenario in Tamil Nadu and to attract more of the young reader base
Deepa Balasubramanian Apr 6, 2013 8:09 PM
The magazine hit newsstands with a cover price of Rs 60, with special focus on recipes and chefs along with FAQs and everything related to cooking
Deepa Balasubramanian Apr 3, 2013 7:59 PM
Zee Tamizh, the Tamil channel from Zee Entertainment Enterprises (ZEE), has promoted NS Easwaran as Deputy Business Head
Deepa Balasubramanian Apr 2, 2013 8:51 PM
TCC’s Arvind Ramalingam & Sreeja Pillai, McCann’s Sai Sunil, Muffi of Banana Brand Works, Team RK Swamy & more share what it means to win at the Maddys
Deepa Balasubramanian Apr 1, 2013 11:46 PM
RK Swamy was adjudged Agency of the Year. TCC took home the maximum number of metals at 20
Deepa Balasubramanian Apr 1, 2013 1:02 AM
Selvaraj has quit as Executive Director and CEO of Asianet News Network. Shyam Sundar will now be at the helm of the company
Deepa Balasubramanian Mar 29, 2013 6:48 PM
The account has been moved within the GroupM structure – from Maxus to Motivator. Anup Mukundan has been appointed as Manager – Media Planning for the brand
Deepa Balasubramanian Mar 28, 2013 8:43 PM
The initiative has received 328 entries from 48 organisations under 33 categories. The awards will be held in Chennai on March 30
Deepa Balasubramanian Mar 28, 2013 7:04 PM
Selvaraj has quit as Executive Director and CEO of Asianet News Network. Shyam Sundar will now be at the helm of the company
Deepa Balasubramanian Mar 28, 2013 1:41 AM
The multi-agency pitch is currently underway in Mumbai. The size of the business is estimated to be Rs 30 cr – Rs 40 cr
Deepa Balasubramanian Mar 23, 2013 7:17 PM
The brand banks on storytelling to reinforce Vasan Eye Care’s proposition of ‘enhancing vision’, giving the ad a metaphorical touch
Deepa Balasubramanian Mar 1, 2013 9:52 PM
Moon TV is banking on daily soaps and more lifestyle related content to beef up its content line-up in its new avatar
Deepa Balasubramanian Feb 28, 2013 10:17 PM
Integrated Brand-Comm’s R Sridhar, Cartwheel’s R Desiraju, Draftfcb Ulka’s KS Chax, and Leo Burnett’s KV Sridhar will judge the entries this year
Deepa Balasubramanian Feb 27, 2013 6:48 PM
Kannada news channel Janasri recently celebrated its second anniversary by introducing new programmes and changing the look and feel of the channel
Deepa Balasubramanian Feb 25, 2013 8:48 PM
When contacted, Arun Anant, CEO, The Hindu was tightlipped about the new venture, however industry sources have confirmed the news
Deepa Balasubramanian Feb 23, 2013 8:18 PM
The channel’s parent company, Writmen Media, is now planning to come up with a Kannada music channel
Deepa Balasubramanian Feb 12, 2013 8:29 PM
As the media outsourcing company celebrates its second anniversary, it is gearing up to announce some national client acquisitions soon
Deepa Balasubramanian Feb 4, 2013 8:13 PM
Reporter Deepa Balasubramanian ventures into the world of experiential marketing and finds an astonishing level of sophistication there
Deepa Balasubramanian Feb 2, 2013 8:47 PM
The new player enters a market that already has around 20 independent Malayalam channels. Mediaone TV goes live from February 10
Deepa Balasubramanian Feb 1, 2013 6:42 PM
The pioneer of brand valuation & former MD, Interbrand will reveal how to make not-for-profits more investable in Bangalore on January 29
Deepa Balasubramanian Jan 25, 2013 7:11 PM
The Kuwait-based dairy company recently undertook a mall activation exercise in Chennai to create visibility in preparation for its India foray
Deepa Balasubramanian Jan 23, 2013 1:52 AM
A robust 360-degree marketing plan is underway, involving digital, print, radio, outdoor and on-ground activations to create youth connect
Deepa Balasubramanian Jan 18, 2013 10:00 PM
Charly Mandumbal takes on the mandate of heading the television and the digital teams. He moves from Lodestar UM, Chennai
Deepa Balasubramanian Jan 18, 2013 6:52 PM
The objective of the campaign was to communicate with key markets and re-position brand Baggit. Laqshya Media executed the campaign
Deepa Balasubramanian Jan 16, 2013 6:31 PM
Media houses have realised that digital is an imperative change agent for magazines, says B Srinivasan, MD, Vikatan Group
Deepa Balasubramanian Jan 14, 2013 6:51 PM
Shobiz’s Sameer Tobaccowala feels proactive policy formation & a climate conducive to growth will give a big boost to experiential marketing sector
Deepa Balasubramanian Jan 12, 2013 10:09 PM
The 12-week programme – that began on Oct 1, 2012 – was promoted across 12 cities through on-ground & online initiatives
Deepa Balasubramanian Jan 8, 2013 7:48 PM
TOP STORIES
