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Brand heads from across sectors view Union Budget as progressive and balanced, appreciating the govt’s commitment to increasing investment, tax reforms, Make In India push, and infrastructure enhancement
Ankur Singh Mar 4, 2015 8:51 AM
Entrepreneurs believe the Budget will mark the dawn of a new era of higher growth in the online start-up and e-commerce industry
Ankur Singh Mar 3, 2015 9:01 AM
Union Budget 2015: Easier brand entry, raising advertising standards, cyber budgets need of the hour
N. Chandramouli, CEO, TRA, shares his expectations from this year's Budget and expresses insights from three vantage points-the traditional brand, the advertiser, and the new-age internet player
Ankur Singh Feb 27, 2015 8:07 AM
An image tweeted by Reddit India from its official handle led to a sporty Twitter banter of sorts between the two brands
Ankur Singh Feb 26, 2015 8:42 AM
The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve around India's World Cup history with each country
Ankur Singh Feb 25, 2015 8:24 AM
Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015
Ankur Singh Feb 20, 2015 8:13 AM
Within a span of 40 days since the start of 2015, four large insurance players have come out with elaborate TVCs
Ankur Singh Feb 13, 2015 8:09 AM
In light of the recent controversy surrounding AIB Roast, exchange4media reached out to industry experts who talk about what qualifies for the "right" content, who decides what is appropriate and what is not, the issue of freedom of speech in the digital arena and why there is a need to defend this space
Ankur Singh Feb 11, 2015 9:13 AM
Brand Ambassador, Deepika Padukone, breaks up with sandwich and promotes 'Eat Drink Chew' in the new TVC
Ankur Singh Feb 11, 2015 8:36 AM
As per GroupM's in-depth research of Indian media ad spends, digital media continues to show the maximum growth at 37% in 2015. exchange4media elicits opinion on digital growth
Ankur Singh Feb 9, 2015 9:26 AM
Some brands have consistently managed to steal ad limelight over consecutive seasons. Some even managed to stand out in an already-crowded ad space. exchange4media picks out the best ads of this year's Super Bowl
Ankur Singh Feb 5, 2015 8:05 AM
Sethi, Group Head - Marketing and Digital Products, AskMe, on the growth prospects of the online search platform and the unexplored potential of the burgeoning e-commerce sector
Ankur Singh Feb 4, 2015 10:22 AM
2015 will see brands moving towards a perfect environment for affiliate tracking
Ankur Singh Feb 4, 2015 9:24 AM
Sethi, Group Head - Marketing and Digital Products, AskMe, on the growth prospects of the online search platform and the unexplored potential of the burgeoning e-commerce sector
Ankur Singh Feb 4, 2015 9:02 AM
The digital-first ad brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"
Ankur Singh Feb 4, 2015 8:42 AM
In a heated panel discussion at exchange4media's NewsNext 2015, Arnab Goswami, Editor-in-Chief, Times Now, Salil Kapoor, COO, Dish TV, Shachindra Nath, Group CEO, Religare Enterprises, Anita Nayyar, CEO, Havas Media Group, and Ashish Kashyap, Founder & CEO, ibibo Group debate over the business of news, and what can be done to make it profitable
Ankur Singh Feb 2, 2015 8:14 AM
In a special address to the gathering at exchange4media's annual conference NEWSNEXT 2015, Sir Mark Tully, Former Bureau Chief of BBC shared his views on the way news is reported on Indian television
Ankur Singh Jan 31, 2015 9:59 AM
As ad blockers gain traction in 2015, Indian advertisers still have some time to battle it out. Content is becoming key to being visible and avoiding ad blockers
Ankur Singh Jan 30, 2015 8:21 AM
Though traditional players went all out like each year, it was e-commerce sale advertisements that were all over newspapers, TV, and digital/social media
Ankur Singh Jan 28, 2015 9:06 AM
Part of a three-phased integrated campaign that includes a series of light-hearted films, 'Daddy aur Zooey' marks the launch of a bigger brand philosophy-'making good happen'
Ankur Singh Jan 22, 2015 9:02 AM
The agenda of the summit this year will revolve around innovations in marketing in the present context. All discussions will focus on how best to market products to the Indian consumer in the ever evolving and dynamic business environment
Ankur Singh Jan 22, 2015 8:59 AM
About half the population in the nation will be online in the next three years, irrespective of the demographic
Ankur Singh Jan 19, 2015 8:17 AM
To salute the undying spirit of cancer survivors, Dabur Vatika has launched this year's first long-format emotional ad campaign for its natural hair care brand; other brands are not far behind
Ankur Singh Jan 16, 2015 8:43 AM
The industry will witness a critical mass of publishers beginning to leverage behavioural data to programmatically target content
Ankur Singh Jan 15, 2015 8:41 AM
The brand has not received the kind of response it expected out of the ambitious campaign. Social media is abuzz with parodies and mocking trolls about the latest string of
Ankur Singh Jan 14, 2015 8:01 AM
Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact
Ankur Singh Jan 12, 2015 8:52 AM
Flipkart ranked second, and Snapdeal third in the list, followed by Myntra, Jabong and Shopclues, according to Cashkaro's People's Choice Survey that covered 2,000 online shoppers
Ankur Singh Jan 6, 2015 8:37 AM
With e-ticketing one of the largest segments in Indian e-commerce, mobile booking is expected to see a surge in 2015
Ankur Singh Jan 5, 2015 8:23 AM
The essence of a press ad, the communicative possibilities of a print poster offer an organic earthiness as compared to the synthetic framework of the digital world, says Prantik Dutta, Vice President, Creative Support and Production, Cheil India
Ankur Singh Dec 31, 2014 7:51 AM
We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth
Ankur Singh Dec 26, 2014 8:10 AM
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