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Ankur Singh Nov 16, 2015 12:39 AM
Apple had launched an app that claimed to block advertisements not only in mobile applications, but also in native mobile apps, including Facebook and even Apple’s own News application. This app had been creating ripples over the internet all last week for disrupting the digital media and advertising industry
Ankur Singh Oct 12, 2015 8:58 AM
Amul MD, R. S. Sodhi, said, “We acknowledge and appreciate the feedback received on this film from the media and our esteemed audience and shall advise our creative agency to be less nuanced in the subsequent releases”
Ankur Singh Sep 30, 2015 8:41 AM
Five key wins came Modi’s way in the form of strategic announcements from Microsoft, Google and Qualcomm. exchange4media takes you through these deals
Ankur Singh Sep 29, 2015 8:56 AM
PM Modi, the first Indian leader to visit the US West Coast in more than 30 years, met international tech leaders Satya Nadella, Mark Zuckerberg, Sundar Pichai, Tim Cook, and Shantanu Narayan, among others
Ankur Singh Sep 28, 2015 7:58 AM
With three key launches in a span of 6-9 months, Ford plans to amplify festive season sales. Anurag Mehrotra, Executive Director for Marketing, Sales & Service at Ford India, shared insights on marketing, advertising and key targets for the festive season
Ankur Singh Sep 25, 2015 7:59 AM
Continuing to be consistent with its approach towards festive season advertising, the Dell “Share the Joy” festive campaign will have a 360 degree impact - across all media with television, radio, print, OOH, cinema and digital activations
Ankur Singh Sep 22, 2015 8:04 AM
Animesh Kumar, Head- Marketing and Alliances, Yatra.com, says majority of the company's spends will be on digital marketing with festive season being high on demand
Ankur Singh Sep 18, 2015 7:57 AM
Saujanya Shrivastava, CMO of MakeMyTrip says the customers can look forward to self-customizable holidays, a seamless mobile-app experience, rich vernacular content, integration with wearable devices in the coming year
Ankur Singh Sep 16, 2015 8:29 AM
The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sectors in India
Ankur Singh Sep 14, 2015 7:38 AM
From this month, the Instagram community in India will gradually see ads appear from launch partners including Gillette, Kit Kat, Paper Boat and TRESemmé
Ankur Singh Sep 9, 2015 8:32 AM
After Europe, Google is facing fresh anti-trust allegations of manipulating search results apart from imposing discriminatory conditions on advertisers in India. As part of CCI probe, 30 companies including Flipkart, Facebook, MapMyIndia, MakeMyTrip, and Nokia had submitted their responses to the CCI
Ankur Singh Sep 2, 2015 7:45 AM
The Sheena Bora murder case and Indrani Mukerjea the founder of 9X Media has had Indian media on its toes over past two days on Twitter by netizens
Ankur Singh Aug 28, 2015 7:48 AM
Nikon will now issue a fresh notice, without specifically naming these two players
Ankur Singh Aug 27, 2015 7:53 AM
The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the spotlight on the company as a whole.
Ankur Singh Aug 26, 2015 7:42 AM
In a market where brands are leaving no stone unturned to grab limelight on social media, Twitter-trolling seems to be the latest fad. It all began with a series of start-ups trolling each other, and eventually saw most brands using the medium to 'trend'
Ankur Singh Aug 25, 2015 7:40 AM
Flipkart has sued Nikon India in Karnataka HC for placing an alert on its website, cautioning customers from buying from its online marketplace. Nikon's notice to customers said 'Flipkart and Snapdeal are not our authorised partners...'
Ankur Singh Aug 20, 2015 8:34 AM
In what is being seen as a strategic move, the internet giant announced a host of new capabilities aimed at increasing ad revenue for app developers on the Windows platform
Ankur Singh Aug 19, 2015 7:59 AM
Facebook has started a public campaign to defend Internet.org in India. Users in India are getting a message on their profiles seeking user opinions on having free basic online services in the country
Ankur Singh Aug 12, 2015 7:58 AM
For countries like India, USA, among others, social media is transitioning from being just a platform for addressing grievances to using the mediums as a tool to deal with controversial situations effectively
Ankur Singh Aug 11, 2015 8:26 AM
In response to our story on Tuesday, Shweta Narayan, Coordinator at Community Environmental Monitoring, shared a detailed rebuttal to HUL's response
Ankur Singh Aug 7, 2015 8:01 AM
As Norman Pearlstine filled in for Fortune Editor Alan Murray for two weeks, the top editor of Time Inc. saw his editorial ‘Why WPP's annual report is a Buffett-esque read’ go viral on social media
Ankur Singh Aug 6, 2015 9:12 AM
“Paper Boat was born in the digital age and like most of the kids of this generation, early digital adaptation is in the DNA of the brand,” says Kakkar, Founder and CEO of Hector Beverages, as he shares insights behind Paper Boat’s new campaign and marketing plans
Ankur Singh Aug 6, 2015 8:17 AM
exchange4media reached out to HUL to seek their response to the nature of allegations regarding the company’s mercury contamination of Kodaikanal. An HUL company spokesperson said, the safety of all our employees is our number one priority
Ankur Singh Aug 4, 2015 8:26 AM
“We expect appetite for native advertising to grow, with advertisers seeing this format as a powerful tool in their arsenal, to engage their audiences and stand out in the clutter,” says Gurmit Singh, Vice President & Managing Director, Yahoo India, as he talks about how far native advertising has come in India
Ankur Singh Aug 3, 2015 8:14 AM
Within a gap of a few weeks, Flipkart and Snapdeal have come up with seller-centric units to promote more and more regional entrepreneurs to come to a common platform and sell their products
Ankur Singh Jul 31, 2015 8:11 AM
Microsoft has announced the availability of Windows 10 in 190 countries. The company has gone all out in terms of advertising and marketing of its latest offering
Ankur Singh Jul 30, 2015 8:07 AM
Opinions on adopting app-only mode are turning out to be more skewed towards integration of mediums, rather than an out-and-out platform transition. Stakeholders feel mobile apps are the way forward but they cannot be the sole medium
Ankur Singh Jul 29, 2015 9:31 AM
Social media is driving digital conversations in the tourism and hospitality industry. The main drivers of the market are increased digitization, mobile adoption and international expansion. Industry experts shed light on key challenges faced by the industry
Ankur Singh Jul 27, 2015 8:08 AM
Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry
Ankur Singh Jul 24, 2015 8:14 AM
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