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Airlines woo fliers with flash sales in festive season, promote heavily on mobile and social media
Ankur Singh Oct 6, 2014 9:40 AM
Airlines woo fliers with flash sales in festive season, promote heavily on mobile and social media
Ankur Singh Oct 6, 2014 7:52 AM
Jury member Amarnath Ananthanarayanan, CEO & MD, Bharti AXA General Insurance, tells exchange4media why these brands with their unique marketing strategies made it to his list of favourites for the prestigious awards
Ankur Singh Sep 29, 2014 7:58 AM
The car, which has been tagged Amazingly Indian, is seen negotiating chaotic Indian roads before the driver reaches the destination, something Alto has done before
Ankur Singh Sep 26, 2014 7:57 AM
The Taiwanese smartphone maker has plans to focus on the mid-market segment with competitive pricing of all its smartphones beginning this festive season
Ankur Singh Sep 25, 2014 7:54 AM
Jury members include Amarnath Ananthanarayanan, Amit Burman, Prema Sagar, Ranjan Kapur, Sangeeta Pendurkar, Thomas Puliyel and Vijay Subramaniam
Ankur Singh Sep 23, 2014 7:58 AM
The country delivers 40 per cent of the viewership in the Asia Pacific region, said JB Perrette, President, Discovery Networks International, talking about the impressive
Ankur Singh Sep 22, 2014 8:14 AM
Rediffusion Y&R had undergone a rocky phase in 2010. Since then, the 40-year-old agency has spent the better part of its resource in rebranding and re inventing itself. The effort seems to be paying off
Ankur Singh Sep 19, 2014 8:22 AM
A recent industry report says mobile-first will be the buzz word in advertising, with content being discovered on the powerful devices first. But experts claim marketers may not be ready with content to match
Ankur Singh Sep 18, 2014 8:53 AM
The programme, in partnership with Micromax, Karbonn and Spice, is expected to gain a bigger Indian marketshare with quality software and cheaper pricing, taking the battle to Samsung's home turf
Ankur Singh Sep 16, 2014 8:13 AM
In a bid to attract sports bikers, the brand's latest commercial features the Kangaroo stunt performed on the stylish new range of Pulsars
Ankur Singh Sep 12, 2014 8:17 AM
Hours before the official launch, fans and observers took to social media to share their excitement and to speculate about the iPhone 6 and Apple Watch and their prices
Ankur Singh Sep 11, 2014 8:17 AM
Reebok's Digital Marketing and Brand Communications Head talks about why it is important for companies to impact sales and lead generation through social media
Ankur Singh Sep 10, 2014 8:15 AM
The software giant unveiled its revamped website that aims to offer a customised, comprehensive and seamless experience across apps, screens and operating platforms
Ankur Singh Sep 9, 2014 9:59 AM
The software giant unveiled its revamped website that aims to offer a customised, comprehensive and seamless experience across apps, screens and operating platforms
Ankur Singh Sep 9, 2014 8:08 AM
As India gears up for its very own marketing awards, Vinita Bali, Jury head- Indian Marketing Awards 2014, underscores the importance of recognising initiatives that create sustainable growth while elaborating on the challenges faced by marketers
Ankur Singh Sep 9, 2014 8:01 AM
Advertisers bet big on search and display ads, a trend which is likely to continue in the evolution of online advertising in India, say experts
Ankur Singh Sep 8, 2014 7:52 AM
Industry claims it is too responsible to be affected by MIB's decision to block ads for skin-lightening products and teleshopping, but registers its disappointment over the way it is being implemented
Ankur Singh Sep 5, 2014 8:01 AM
The company takes on the youth and a Rs 3,000-crore health soap segment with its new product. We ask experts if the inspired commercial hits the spot
Ankur Singh Sep 5, 2014 3:06 AM
Industry leaders brainstorm over the need for a social media policy, and how brands can leverage social media for outreach and image building
Ankur Singh Sep 4, 2014 8:34 AM
The country's largest car maker is seeking to mark its presence in the domestic market with the mid-sized sedan through phased marketing
Ankur Singh Sep 4, 2014 8:09 AM
exchange4media presents India's first marketing awards that will set the benchmark of marketing excellence in India
Ankur Singh Sep 2, 2014 8:16 AM
Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections
Ankur Singh Sep 1, 2014 10:15 AM
Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections
Ankur Singh Sep 1, 2014 8:13 AM
A slew of hi-decibel launches and a quarter of growth gets auto majors to spend big on advertising again
Ankur Singh Sep 1, 2014 8:10 AM
Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle and specific?
Ankur Singh Aug 29, 2014 8:17 AM
The Elite i20 gets a shot of Hollywood glamour with Innocean's campaign that the agency calls a 'cinemercial'
Ankur Singh Aug 28, 2014 8:33 AM
Targeting a discerning consumer, Berger Paints has launched a new TVC for its luxury interior paint brand - Silk, featuring Katrina Kaif in a dreamy setting. Experts find the
Ankur Singh Aug 27, 2014 8:13 AM
Conceptualised by Rediffusion Y&R, the commercial attempts to communicate the various emotions the would-be parents go through as they get ready for a new beginning in their lives and highlights the merits of stem cell banking
Ankur Singh Aug 26, 2014 8:27 AM
Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets from offline to online world
Ankur Singh Aug 25, 2014 8:14 AM
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