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Given the cross functional nature of customer experience, brands struggle with who should interact with the customer on a channel which is both marketing and customer service
Ankur Singh Nov 17, 2014 7:59 AM
TAG Heuer has added Ranbir Kaboor as the second brand ambassador to its portfolio, The company aims to position itself as a youth-driven brand
Ankur Singh Nov 13, 2014 8:01 AM
Snapdeal and Amazon kicked off their day-long shopping festivals on Tuesday with front page ads in top national dailies
Ankur Singh Nov 12, 2014 8:10 AM
Indian brands battle it out to capture consumer attention by taking digs at each other
Ankur Singh Nov 11, 2014 9:26 AM
Since its launch in January this year, Paytm's marketplace has grown 11 per cent month-on-month. It saw monthly transaction volume of 17 million last month
Ankur Singh Nov 10, 2014 9:21 AM
While it is important to keep abreast of rapidly changing technology, it is also about knowing which solution fits what challenge, says Saraban, Leo Burnett's National Creative Director
Ankur Singh Nov 7, 2014 8:06 AM
The company has launched a first-of-its-kind survey that aims to reveal India's perspective on some of the major challenges facing the nation
Ankur Singh Nov 6, 2014 7:54 AM
Car owners and prospective buyers are reacting to the news concerning the safety in these cars
Ankur Singh Nov 5, 2014 8:11 AM
While TVs and refrigerators have been top sellers for the brand, mobiles have been doing well with Indian consumers keen to pick up new technologies
Ankur Singh Nov 4, 2014 8:08 AM
Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns
Ankur Singh Nov 3, 2014 8:02 AM
Brands from all industries, of all sizes and structures have entered themselves in this year's marketing battle
Ankur Singh Oct 31, 2014 8:01 AM
The brand has launched three campaigns this year-the Velvet Touch, the Weather Shield, and the Super Clean campaign. This is the first time in over a decade that the company has advertised three brands in such quick succession
Ankur Singh Oct 30, 2014 8:13 AM
In the new TVC created specifically for the Indian market, BMW exhorts Indians to stop worrying about the future and live for the moment
Ankur Singh Oct 29, 2014 7:49 AM
McDonald's unveils 'Dare To Choose', a two-month campaign, daring consumers to try out its classic burgers with a twist
Ankur Singh Oct 28, 2014 7:56 AM
In this phase of the two-stage judging process, the jury will look to reward innovation, strategic thinking, results and key outcomes that contributed value to organisations
Ankur Singh Oct 27, 2014 8:03 AM
What could have been just another product complaint, has turned serious after a consumer used social media as platform to report a complaint about the brand’s milk quality
Ankur Singh Oct 27, 2014 7:51 AM
The soft drinks major launched a digital-first video about homecoming during Diwali that has gone viral on social media
Ankur Singh Oct 21, 2014 8:13 AM
The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining
Ankur Singh Oct 21, 2014 8:11 AM
The mega e-tail sale of the festive season was driven by e-commerce players attempting to ambush each other on advertising mediums. What were the lessons learnt?
Ankur Singh Oct 17, 2014 8:03 AM
Mobile manufacturers line up their premium and cheapest models for the festive season with Apple, Samsung and Sony prepping to spend at least Rs 300 crore on ad campaigns in October
Ankur Singh Oct 16, 2014 7:58 AM
Brand Activation, Digital Marketing, Social Media, Mobile Marketing, New Brand, Product or Service Launch are proving to be the most popular categories for entries. 180 entries have already been received
Ankur Singh Oct 15, 2014 7:51 AM
Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed to boost consumer sentiment. We take a look at the top brands that managed to create buzz this year
Ankur Singh Oct 14, 2014 8:04 AM
The desi denim brand's latest TVC featuring Arjun Kapoor attempts to ride the star's appeal with women, but experts feel the commercial tries too hard to look "cool" and borrows heavily from the Axe campaign
Ankur Singh Oct 13, 2014 9:19 AM
With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push
Ankur Singh Oct 13, 2014 8:06 AM
Leading advertising agencies have been invited by the automotive company that has diversified its portfolio
Ankur Singh Oct 10, 2014 8:55 AM
The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs
Ankur Singh Oct 9, 2014 7:57 AM
The new TVC featuring Virat Kohli and Vijay Raaz celebrates Generation Y's ability to thrive under pressure, with a wink
Ankur Singh Oct 9, 2014 7:52 AM
The brand has used the stammering comic TVC to start a campaign on Twitter, asking its 15.6K followers to share stories of their resolve
Ankur Singh Oct 8, 2014 7:55 AM
The e-commerce player's ambitious version of Black Friday sales crumbled under technical glitches and faced consumer flak for inflated prices and poor shopping experience
Ankur Singh Oct 7, 2014 8:01 AM
Brand activation, revitalisation, extension and use of digital were some of the categories for Sagar, Principal and Founder, Genesis Burson-Marsteller and jury member, Indian Marketing Awards presented by exchange4media
Ankur Singh Oct 7, 2014 7:54 AM
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