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After performing some tests on Maggi, the Food Safety and Drug Administration (FSDA) found out it has monosodium glutamate (MSG) and lead in more than permissible limits. Consumers took to Twitter as soon as reports of Maggi's so-called truth came out
Ankur Singh May 19, 2015 8:15 AM
Since Ola acquired TaxiForSure, the brand has launched three major digital campaigns, positioning itself as a digitally-driven brand. Arvind Singhal, CEO, TaxiForSure talks about the brand's repositioning exercise, plans and growth targets for the new financial year
Ankur Singh May 15, 2015 8:09 AM
From tweets by outraged citizens voicing concerns over the coverage being insensitive (yet again), to it being inaccurate, Twitter hasn’t stopped buzzing since another earthquake struck Nepal on Tuesday
Ankur Singh May 13, 2015 8:45 AM
The Figo Aspire was showcased in Gurgaon as part of a 10-week long roadshow in 25 cities across India. The roadshow is a part of Ford’s experiential consumer campaign - What Drives You
Ankur Singh May 13, 2015 8:34 AM
This past weekend, Myntra shot a mailer to all its consumers announcing the final date of the major leap. The fashion e-commerce store confirmed May 15 as the D-Day
Ankur Singh May 11, 2015 8:22 AM
Amul has upped the ante on its creative aggression on social media. In April, the brand created 18 topical ads and published them on its social media handles-all shared across the web
Ankur Singh May 8, 2015 9:25 AM
Pinterest has launched Marketing Developer Partners (MDP), a programme that helps businesses optimise and scale their Pinterest marketing and improves Pinterest for its users
Ankur Singh May 6, 2015 9:03 AM
Using an aggregate of Re-Tweets, Favourites and Replies, the site has created a Twitter IPL Advertiser Index to acknowledge the top 5 brands that have excelled in the opening weeks of the tournament
Ankur Singh May 6, 2015 8:28 AM
Rajesh Krishnamurthy – Business Head, Consumer Product Division at Himalaya Drug Company on the brand’s positioning and targets for the year
Ankur Singh May 4, 2015 8:47 AM
"Through this brand repositioning exercise and the new tag-line 'Dil Toh Roaming Hai', MakeMyTrip intends to be travel partner that fuels the growing travel ambition of customers at large," says Saujanya Shrivastava, CMO, MakeMyTrip
Ankur Singh Apr 28, 2015 8:24 AM
COAI, whose leadership team comprises Ashok Sharma of Aircel, Gopal Vittal of Airtel, Himanshu Kapania of Idea Cellular, Shanker Adawal of Reliance Jio, Rajiv Bawa of Telenor, Arvind Bali of Videocon, and Sunil Sood of Vodafone India, launches “Sabka Internet, Sabka Vikas” programme and promotes Net Equality
Ankur Singh Apr 27, 2015 8:28 AM
The campaign ‘A Message To Space’ has been officially recognized as ‘The Largest Tire Track Image’ ever by Guinness World Records
Ankur Singh Apr 24, 2015 8:12 AM
“A client-agency relationship must be a true partnership, moving as far away as possible from the 'master & servant' approach typical of customer/supplier set-ups,” says Jeremy Caplin, CEO, Aprais
Ankur Singh Apr 23, 2015 9:12 AM
We take you through some of the best creative enterprises on social media that address the issue of net neutrality while tickling the funny bone
Ankur Singh Apr 21, 2015 8:16 AM
Even though many on social media appreciate Dove's recent effort to promote self esteem in women with a guerrilla social experiment campaign called “Choose Beautiful”, others question the sincerity of a brand which depends on women purchasing products to make themselves more "beautiful"
Ankur Singh Apr 20, 2015 8:57 AM
Facebook is working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey with the goal of establishing best practices for high-growth countries by developing campaigns tailored to the people in each country and the devices they use to experience Facebook
Ankur Singh Apr 15, 2015 8:45 AM
On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-device formats to reach consumers
Ankur Singh Apr 14, 2015 8:45 AM
As the number of devices increases, recent trends suggest that we will only see mobile become more integral to business. Companies that make their inventories easy to browse
Ankur Singh Apr 9, 2015 9:01 AM
India is witnessing game-changing trends in search which will be dominated by digital and mobile. More advertisers as well as social media platforms are realizing that a strong
Ankur Singh Apr 1, 2015 8:44 AM
Brands can do a lot more only if they pick up an insight which is relevant for their brand, and start conversations around them
Ankur Singh Mar 31, 2015 8:59 AM
As digital is increasingly becoming the centre of all businesses, ad:tech 2015 began with a keynote address by Rahul Welde, Vice President – Media for Asia, Africa, Middle East, Turkey and Russia, at Unilever on ‘Crafting brands for life in a connected world’
Ankur Singh Mar 20, 2015 8:47 AM
In his keynote address at ad:tech 2015, Gowthaman Ragothaman, COO Mindshare Asia Pacific, spoke about the trends shaping the media industry
Ankur Singh Mar 20, 2015 8:36 AM
This year, the brand is targeting a growth of 25 per cent and will invest Rs 1000 crore in marketing and research
Ankur Singh Mar 19, 2015 8:15 AM
Since the ICC World Cup commenced, some brands have maintained their positioning, and strengthened their campaigns on social media. exchange4media takes you through the top brand campaigns on Twitter this cricketing season
Ankur Singh Mar 18, 2015 8:17 AM
Brands are increasingly becoming vulnerable to social media conversations that cannot be controlled. Where some brands are making headway in listening to conversations, and acting on them efficiently, others are still learning the tricks of the new trade
Ankur Singh Mar 16, 2015 8:35 AM
At exchange4media- hosted IMPACT One-on-One, Vir Sanghvi and Havas' Yannick Bolloré talk about how media landscape has changed, the mistake of sitting in a comfort zone and how disruption should be treated as an opportunity, and not as a challenge
Ankur Singh Mar 12, 2015 8:38 AM
Motorola is tapping native advertising opportunity and marketing products on all possible channels, keeping social media and digital at the centre of it all
Ankur Singh Mar 11, 2015 8:13 AM
Each Indian victory has meant a new video. Twitter hasn't stopped buzzing (positively and negatively) with conversations about Star Sports' ad campaign since the day it was launched
Ankur Singh Mar 10, 2015 8:04 AM
With Holi and Women's Day falling on the same weekend, Holi seemed far less colorful this year compared to Women's Day when it came to sale promotions
Ankur Singh Mar 9, 2015 8:08 AM
MAMA Lab India has recently finished an ethnographic study across 12 cities, interacting with 24 mothers of all religions, ages and geographies over 30 days
Ankur Singh Mar 5, 2015 8:01 AM
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