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We list some of India's top brands that saw positive reactions by paying heed to online conversations and brand mentions
Ankur Singh Dec 23, 2014 8:47 AM
All media platforms are striving to take competitive lead by using creative technological tools. The growing needs of brands and the market are redefining the role of media in a borderless world at the Ad Club's Media Review 2014
Ankur Singh Dec 22, 2014 8:02 AM
MixRadio will continue to collaborate with Microsoft to offer a personalized music experience as a third party service on Lumia smartphones
Ankur Singh Dec 19, 2014 8:14 AM
Flipkart, Amazon, Snapdeal, and Jabong were the biggest ad-spenders across all media. We take a look at the highlights of their campaigns this year
Ankur Singh Dec 19, 2014 8:13 AM
exchange4media takes a look at why these videos scored brownie points with consumers
Ankur Singh Dec 18, 2014 8:08 AM
Sandeep Aurora, Director, Marketing and Market Development at Intel, talks about the top trends and challenges that the marketing fraternity saw in the year gone by
Ankur Singh Dec 17, 2014 8:09 AM
The attendees of the awards night lauded exchange4media's stellar initiative. Here's what the industry leaders had to say about IMA 2014
Ankur Singh Dec 16, 2014 8:14 AM
Maruti Suzuki's Sanjeev Handa, Idea's Sashi Shankar, Intel's Sandeep Aurora, and PHD's Jyoti Bansal share the experience of winning at Indian Marketing Awards 2014
Ankur Singh Dec 16, 2014 8:11 AM
The awards spanned across 10 categories and were decided by an eminent jury of 12 industry specialists
Ankur Singh Dec 15, 2014 9:59 AM
As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011
Ankur Singh Dec 15, 2014 9:47 AM
exchange4media hosted a panel discussion at the Indian Marketing Awards 2014—presented by Hindustan Times and powered by Colors, on Friday. Prema Sagar from Genesis Burson-Marsteller, Apurva Chamaria from HCL, Shantanu Bhanja from Hindustan Times, Sandeep Aurora from Intel, and Vivek Sharma from Phillips were part of the panel
Ankur Singh Dec 15, 2014 8:08 AM
The minister will be present to release the "Most Influential CMO List" and felicitate the IMA 2014 award winners
Ankur Singh Dec 12, 2014 7:57 AM
Uber is the latest brand to face flak on social media for the alleged rape of a 27-year-old woman by the driver of the cab in Delhi last week
Ankur Singh Dec 11, 2014 7:52 AM
Jury members share their expectations of the stellar event. They are looking at IMA as a medium to recognise the fact that marketing is critical for organic growth of a business
Ankur Singh Dec 11, 2014 7:48 AM
The festival will see over 400 partners offering products on discount for three days till Friday
Ankur Singh Dec 10, 2014 7:53 AM
In an exclusive interaction with exchange4media, Shveta Singh, Head – Digital Planning, Brand & Media Strategy
Ankur Singh Dec 9, 2014 8:09 AM
Research shows Instagram, LinkedIn, Twitter, YouTube and even Google+ grew faster than Facebook in the last six months
Ankur Singh Dec 5, 2014 7:58 AM
Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research
Ankur Singh Dec 4, 2014 7:49 AM
WeChat grew most rapidly with 2356% growth, followed by WhatsApp which grew 334% between 2013 and 2014 as per GlobalWebIndex (GWI) study
Ankur Singh Dec 3, 2014 7:58 AM
With 91% consumers using apps and websites during their purchase journey, brands can benefit by making the journey easier and enjoyable
Ankur Singh Dec 2, 2014 8:06 AM
In a world where consumers are straddling on multiple screens, the ability to match the message to the user has become a pivotal need for brands
Ankur Singh Dec 1, 2014 8:03 AM
Tendulkar had offered his prayers, “Shocked to hear about Phil. Sad day for cricket. Deepest condolences to family, friends and well wishers. RIP #PhilipHughes.” TOI went ahead and printed RIP Sachin Tendulkar
Ankur Singh Nov 29, 2014 9:47 AM
With a macro aim to create a one-of-its-kind fabric store, Snapdeal is hinting at a lot more of such partnerships going forward
Ankur Singh Nov 28, 2014 8:26 AM
Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies
Ankur Singh Nov 27, 2014 8:26 AM
Integrated campaigns have been on the rise in recent years. With the evolution of technology and social, the line is thinning between all marketing methods, making them work in tandem with each other
Ankur Singh Nov 25, 2014 8:25 AM
exchange4media has announced the entry shortlist for the Indian Marketing Awards 2014 presented by Hindustan Times & powered by Colors. The awards, to be held on December 12, will recognize the fact that marketing is critical for organic growth of a business
Ankur Singh Nov 24, 2014 8:31 AM
Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base
Ankur Singh Nov 21, 2014 8:00 AM
The trend of users moving between devices has amplified. Hence, the ability to match the message to the user has become a pivotal need for e-commerce companies
Ankur Singh Nov 20, 2014 7:55 AM
With the launch of a new philosophy 'Unfakeit' and a gaming portal, the company is betting big on digital activations for the brand campaigns
Ankur Singh Nov 19, 2014 8:15 AM
The portal is aiming to continue leveraging new ways of promoting its assets through powerful properties
Ankur Singh Nov 18, 2014 8:10 AM
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