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Infamous for leaving out India in its advertising scheme of things, Apple has finally paid heed to the criticism about its lack of India-focus. The iPhone 6 advertisement has gone viral on social media
Ankur Singh Jul 23, 2015 8:18 AM
Yatra.com has been on its toes with creating several advertising campaigns on all platforms to promote travel, and the brand. The website has received over 150 entries for this campaign,
Ankur Singh Jul 21, 2015 9:35 AM
The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business
Ankur Singh Jul 20, 2015 10:39 AM
The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business
Ankur Singh Jul 20, 2015 8:11 AM
After a five-year hiatus, Liril has made a come-back with its trademark ad. The media mix for the campaign is being led by TV and print with an additional impetus being planned on digital media
Ankur Singh Jul 17, 2015 8:21 AM
After Paytm, Snapdeal has launched a new app called Shopo, a zero-commission marketplace which lets sellers register for free and interact with buyers via chat messages. Snapdeal had acquired Shopo in mid-2013 for an undisclosed amount
Ankur Singh Jul 16, 2015 8:10 AM
The sale begins on Wednesday in the US with big bang shenanigans. There is speculation on whether the sale will be extended to India, and if Amazon Prime services will finally be launched in the country
Ankur Singh Jul 14, 2015 8:29 AM
Both brands have been stepping on each others’ toes in terms of promotional offers. After being accused of imitating Uber’s earlier campaign, Twitter debate between Ola and Uber got ugly
Ankur Singh Jul 7, 2015 8:10 AM
Yahoo has been running small tests with a variety of partners including Google and similar search providers. Until recently, Yahoo depended on Microsoft's Bing for its search results. However, Yahoo has renegotiated the deal, and has opened up the possibility to try other search partners
Ankur Singh Jul 6, 2015 7:53 AM
In a session moderated by Gurbir Singh, Executive Editor, BW Businessworld, at the launch of Businessworld Marketing Whitebook, Volvo's Kamal Bali and Max Life Insurance's Rajesh Sud talked about how Brand Bharat is gaining momentum outside the country as much as it is within India
Ankur Singh Jul 3, 2015 8:03 AM
At the unveiling of the 11th edition of Businessworld Marketing Whitebook, the spirited keynote session "Gearing up for the consumer-first world" with Nitish Kapoor, Regional Director, Reckitt Benckiser South Asia, covered a wide range of topics-from consumer outlook in India to its effects on businesses
Ankur Singh Jul 2, 2015 8:02 AM
Since the launch of their integrated app, Ola took to the rising fetish over Twitter trolls, and went on to start a friendly exchange of tweets with TaxiForSure, later joined by Uber. The banter went viral
Ankur Singh Jul 1, 2015 8:04 AM
Despite the intent of the ad, it has clearly gained attention for all the wrong reasons. The ad virtually screams of Arvind Kejriwal with over 10 mentions of his name, and none of Aam Aadmi Party
Ankur Singh Jun 22, 2015 8:29 AM
Mother Dairy has denied allegations that detergent was found in one of the samples of milk picked up from its collection centres, stating that it has been sent for retesting in a lab in Kolkata
Ankur Singh Jun 18, 2015 8:07 AM
Haldiram’s saw a rejection of 53 consignments due to suspected presence of pesticide in fried snacks, potato snacks and sweets, which were either not adequately processed or manufactured, or packaged in unsanitary conditions
Ankur Singh Jun 16, 2015 8:34 AM
From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention
Ankur Singh Jun 15, 2015 8:00 AM
It is being pitted as the first Indian advertisement to feature a lesbian relationship. However, Twitterati soon caught on to the "India’s first lesbian ad" falsity and pointed out that Titan Fastrack was the first brand in India to have come up with a TVC on the topic in 2013
Ankur Singh Jun 12, 2015 8:22 AM
Kirthiga Reddy, MD, Facebook India, shares Facebook's insights on how video adoption is changing and what brands need to do to adapt to this change
Ankur Singh Jun 11, 2015 8:05 AM
While brands today are rigorously using video sites like YouTube to advertise, they haven't been able to prevent viewers from altogether skip-ing these ads. We explore how something so widely despised by audiences can be useful to marketers
Ankur Singh Jun 10, 2015 8:09 AM
In an e-mail apology, the brand acknowledged that it failed to live up to the customers’ expectations “due to technical glitches that affected the experience on the App for some customers”
Ankur Singh Jun 5, 2015 11:15 AM
Delhi has ordered tests on all brands of noodles while placing a 15-day ban on Maggi
Ankur Singh Jun 5, 2015 8:05 AM
Almost six months after the last episode, a woman has made allegations of harassment by an Uber cab driver. Unsurprisingly, this has created quite a spur on social media within a matter of hours
Ankur Singh Jun 4, 2015 7:34 AM
Madhuri Dixit, who is the current face of the brand, was first to get Haridwar Food and Drug Administration's notice for claims made about the nutritional value of Maggi in the advertisement. Amitabh Bachchan and Preity Zinta too have been dragged in this brand "soup"
Ankur Singh Jun 2, 2015 7:59 AM
With 300 hours of video now uploaded every minute, YouTube has triggered the rise of influential media hubs that supplied free content. To ring in its 10th anniversary, YouTube devoted the entire month of May to celebrating everything that makes the video-sharing site what it is today
Ankur Singh Jun 1, 2015 7:57 AM
Shaadi.com received backlash on social media for openly promoting dowry with the 'dowry calculator'. However, soon enough people found out the truth behind the website's so-called open promotions on dowry
Ankur Singh May 28, 2015 8:01 AM
"Globally, more than half of the people prefer global brands, but in India it is less than half," says Suzanne Powers, Global Chief Strategy Officer at McCann Worldgroup, as she reveals insights on India from a worldwide survey of public sentiment 'The Truth About Global Brands'
Ankur Singh May 27, 2015 8:44 AM
A Twitter user sent a dubsmash video with a line from one of Modi's speeches. The official Narendra Modi handle retweeted it and also replied saying that the PM is 'pleasantly surprised'
Ankur Singh May 26, 2015 8:04 AM
Besides the conversations around government-driven initiatives, social media was abuzz all year, critically following PM Modi’s every move. There has been a lot of organic buzz that was created on social media during the past year
Ankur Singh May 25, 2015 8:36 AM
With one sale after the other by e-commerce players in the space, everyone is trying to come up with a new gambit with each new sale. We try to find out if these tactics are working for businesses
Ankur Singh May 21, 2015 8:13 AM
Visuals of the actor taking a dive in the ocean and beating up a shark in a Rupa Frontline vest have evoked a strong reaction from People for the Ethical Treatment of Animals (PETA) who decided to write to the actor and the brand
Ankur Singh May 20, 2015 8:06 AM
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