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While Punto Evo attempts to make things "interesting" for its buyers with its new ad campaign taglined 'Life just became more interesting,' ironically, the end result is dangerously
Ankur Singh Aug 22, 2014 11:25 PM
Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable
Ankur Singh Aug 21, 2014 9:21 AM
The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics
Ankur Singh Aug 20, 2014 8:23 AM
Riding on the improved sentiment in the country around stability and growth, GroupM has revised its estimates of the annual AdEx report This Year, Next Year 2014 from 11.6% to 12.5%. exchange4media takes you through the fineprint
Ankur Singh Aug 19, 2014 8:36 AM
With big data evolution, targeted advertising is affecting almost all netizens. Could too much of targeting & contextualization be unproductive for the brand, leading to customers
Ankur Singh Aug 18, 2014 8:18 AM
From Idea, Micromax, KBC to HUL, advertisers and marketers across industries are going big on cashing in on the Independence Day weekend and rekindling the patriotic fervour. exchange4media lists out latest brand engagements this Independence Day
Ankur Singh Aug 14, 2014 8:22 AM
Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as
Ankur Singh Aug 12, 2014 9:16 AM
The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out
Ankur Singh Aug 6, 2014 7:58 AM
Park Avenue has created a campaign with mindless humour for its Beer Shampoo. With an unusual product, it seems the advertisers too feel the pressure to be quirky, often
Ankur Singh Aug 4, 2014 7:57 AM
The new Airtel ad is being piped as "demoralising" and "sexist" and has stirred up a slew of opinions on social networking sites. Click here to read more.
Ankur Singh Jul 31, 2014 9:54 AM
The new Airtel ad is being piped as "demoralising" and "sexist" and has stirred up a slew of opinions on social networking sites. The ad portrays the effort of a strong female
Ankur Singh Jul 31, 2014 8:07 AM
P&G has made a digital plunge paired with a TVC to instill a positive attitude in Indian women about menstruation, seeking to dispel the cultural taboos towards the subject. Campaign encourages women to break any taboos that hold them back during that time of the month
Ankur Singh Jul 30, 2014 7:57 AM
PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media
Ankur Singh Jul 29, 2014 9:54 AM
PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media '
Ankur Singh Jul 29, 2014 2:04 AM
Taking cue from social media campaign #LikeAGirl by Always, a feminine hygiene brand, ATVF Media Labs' Arunabh Kumar has produced a video with a desi twist-Never #LikeAnIndianMan, recounting the shamefulness of eveteasing
Ankur Singh Jul 28, 2014 8:08 AM
Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle
Ankur Singh Jul 28, 2014 8:05 AM
Philips announces strategic partnership with Amazon & Disney for its lighting product range designed especially for children. Products will be made available "exclusively" on Amazon & extended to retail outlets within a year
Ankur Singh Jul 24, 2014 8:57 AM
Digital media is posing the biggest challenge to TV advertising. The next five years will see the two mediums co-exist, with digital eventually taking the centre stage
Ankur Singh Jul 23, 2014 8:09 AM
Honda has launched "Wave 2.0" of its business expansion in the country with its latest ad taglined 'Honda is Honda' which aims to firmly embed Honda's Wings as the metaphor
Ankur Singh Jul 22, 2014 8:08 AM
A global shift around marketing & communications is taking place. Brands are asking the right questions from their media agencies. But digital media agencies in India still have a long way to go, says the MD of Zeno Asia
Ankur Singh Jul 19, 2014 9:58 AM
The report has found that providing women with greater access to mobile phones and services could lead to a $29 billion increase in annual global productivity by 2020 due to greater female participation in the workforce and savings in public services
Ankur Singh Jul 18, 2014 8:17 AM
Eveready's new TVC takes off from its decades-old 'Give Me Red' campaign, albeit dons a contemporary avatar. The ad is designed to highlight limitless power, originality, creative freedom
Ankur Singh Jul 17, 2014 8:09 AM
Comedy collective AIB has collaborated with beat-boxing band Voctronica to produce a video that that pays homage to the greatest, most memorable ads India has ever seen
Ankur Singh Jul 17, 2014 8:05 AM
Ogilvy's 3-ad campaign for Kerala-based Federal Bank plays on the emotional connect of an old, endearing couple who personify reliability and care. exchange4media finds out if it succeeds in striking the right chord
Ankur Singh Jul 15, 2014 8:27 AM
HTC's TG is young or "young-at-heart", but it seems the brand is waiting too long to make a full-fledged plunge into digital marketing. exchange4media talks to HTC top brass to hear straight from the horse's mouth
Ankur Singh Jul 14, 2014 8:23 AM
From building electronic platforms, integrating government departments, digital classrooms, introduction of e-visas, to increasing broadband penetration, the Modi-fied budget proposals are full of steps aimed at giving India the much-needed digital push
Ankur Singh Jul 11, 2014 8:23 AM
As the age of 'digital first' rises & at a time when marketers' ad budgets are shrinking and agencies are expected to deliver more for less, the cost proposition of digital-first long-format
Ankur Singh Jul 9, 2014 10:04 AM
Barkha Dutt moderates a panel discussion with renowned journalists on the fading glory of ethical reportage which is rendered powerless amidst political and corporate propaganda
Ankur Singh Jul 9, 2014 8:53 AM
As the age of 'digital first' rises & at a time when marketers' ad budgets are shrinking and agencies are expected to deliver more for less, the cost proposition of digital-first long-format
Ankur Singh Jul 9, 2014 8:18 AM
Taking forward Fortune Oil's 'joy of home-cooked food' positioning, the TVC showcases the love of a grandmother who won't give up! exchange4media explores the premise
Ankur Singh Jul 4, 2014 7:52 AM
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