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Mobile advertising revenue now constitutes 62% of total ad revenues, up from 41% in Q214. The social networking giant posted its best quarter results ever, in terms of both revenues and users. exchange4media reviews Facebook’s winning strategy
Abhinn Shreshtha Jul 28, 2014 8:01 AM
With exclusive online launches & partnerships, gadgets, esp. tablets & smartphones seem to be the perfect products for e-commerce players like Flipkart, Snapdeal
Abhinn Shreshtha Jul 25, 2014 8:03 AM
Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis
Abhinn Shreshtha Jul 23, 2014 8:00 AM
Offensive tweets on Vodafone India's handle on Sunday once again highlighted that though social media is a marketer's delight, it can also turn into a double-edged sword
Abhinn Shreshtha Jul 22, 2014 7:59 AM
From MySpace to Twitter Music, exchange4media takes stock of good ideas & platforms in the social media space that died too soon due to failed execution, privacy issues and lack of integration
Abhinn Shreshtha Jul 21, 2014 8:07 AM
After refining the product, Hike's all-out focus is on visibility among its target group - the youth. The company goes aggressive with 'Hike Up Your Life' campaign
Abhinn Shreshtha Jul 21, 2014 8:04 AM
Milind Gonsalves, Copy Supervisor, Asymmetrique admires how digital media fosters communicating with the audience, where the brand can become an experience which in turn drives user-generated content
Abhinn Shreshtha Jul 18, 2014 8:23 AM
Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastructure development
Abhinn Shreshtha Jul 18, 2014 8:19 AM
Orkut, the first social network to gain mass popularity in India, will close shop in September. exchange4media reviews Orkut's journey to examine why Orkut failed to hold its fort
Abhinn Shreshtha Jul 17, 2014 8:03 AM
As Adidas raced ahead of others in brand promotion, brands like Castrol, XOLO, Viber, Coca-Cola, Lay's, Flipkart, Sony Bravia successfully utilized social media for engagement in the wake of FIFA World Cup 2014
Abhinn Shreshtha Jul 16, 2014 8:32 AM
The Germany-Argentina clash generated frenetic activity on social media as well with 88 million people on Facebook engaged in interactions. The final also saw 32.1 million tweets
Abhinn Shreshtha Jul 15, 2014 8:54 AM
Expectations were high on decisions regarding FDI & tax rationalization, especially in light of the upcoming Phase III auctions; but radio players find there wasn’t much addressing the dire straits of the industry in the Budget
Abhinn Shreshtha Jul 14, 2014 8:34 AM
Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)
Abhinn Shreshtha Jul 12, 2014 8:57 AM
Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years
Abhinn Shreshtha Jul 11, 2014 10:39 AM
Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years
Abhinn Shreshtha Jul 11, 2014 9:02 AM
The historic 7-1 rout of hosts Brazils at the hands of a clinical Germany in the 2014 FIFA World Cup has become the single-most talked about sports game on Twitter in history with 35.6 million tweets
Abhinn Shreshtha Jul 10, 2014 8:49 AM
The overall campaign has been created by O&M, while the outdoor strategy has been handled by Pulp Strategy. The digital part of the campaign is being handled by Isobar
Abhinn Shreshtha Jul 10, 2014 8:33 AM
In the wake of Union Budget, Radio, a sector clearly in need of revival, collectively looks forward to expedited policy reforms that allow fresh investments, fair & uniform policy & tax reforms
Abhinn Shreshtha Jul 9, 2014 8:21 AM
Misha Paul, Sr Creative Supervisor, OgilvyOne, talks about her fascination for each unique mind with a world of its own in the advertising industry and people who think 'quirky'
Abhinn Shreshtha Jul 9, 2014 8:15 AM
The acceptance lends credence to reports that the Prime Minister has set October 2014 as deadline for carrying out Phase III auctions. Announcement on lifting of news ban on private FM is expected soon
Abhinn Shreshtha Jul 7, 2014 8:01 AM
While the perks of working for an MNC may be higher than that of a start-up, implementing one's own ideas is what every entrepreneur relates to, says Meter Down's Mulchand Dedhia
Abhinn Shreshtha Jul 4, 2014 8:55 AM
Acquiring California-based online video advertising company LiveRail seems to have enhanced Facebook's positioning as an advertiser-friendly platform further. exchange4media elicits expert opinions
Abhinn Shreshtha Jul 4, 2014 7:48 AM
With the Govt yet to announce its decision on TRAI's recommendations on the Phase III migration, radio operators are concerned about when they will get clarity on this particular issue
Abhinn Shreshtha Jul 3, 2014 8:28 AM
The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation
Abhinn Shreshtha Jul 2, 2014 8:40 AM
Sudhanshu Vats, Group CEO, Viacom18 talks about digitization, taxation & licenses and other key issues the Modi government should address with the Union Budget 2014 to boost the M&E industry
Abhinn Shreshtha Jul 2, 2014 7:56 AM
GST, a long pending tax reform that has been in the economic version of "development hell", is one among other reforms e-commerce players expect from the Union Budget this year
Abhinn Shreshtha Jun 30, 2014 7:51 AM
From associating with irrelevant influencers to a lack of multi-strategy approach for social platforms, exchange4media delves into the social media blunders that brands are prone to making
Abhinn Shreshtha Jun 27, 2014 7:56 AM
Simplicity still makes a lot of sense and it's best to make hay before everything goes haywire, says Gaurav Sapre, Business Development Manager, 22feet Tribal Worldwide
Abhinn Shreshtha Jun 27, 2014 7:54 AM
Not only parties, but also brands will invest in radio and digital more than before as they have seen proof that they do work, says Rohit Upadhyay, CEO, iBroad7 Communication
Abhinn Shreshtha Jun 25, 2014 8:01 AM
Around 40 brands have shown interest in naming rights in the auction with bid amount ranging between Rs 1.5 crore to Rs 6 crore per year
Abhinn Shreshtha Jun 24, 2014 7:56 AM
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