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Radio community rejoices as the much-delayed migration to Phase III can now start rolling, hopes government will reconsider the reserve fee structure
Abhinn Shreshtha Sep 4, 2014 8:07 AM
Rata Tata's investment in the company has just made the e-retail space in India more interesting. But where does Snapdeal go from here?
Abhinn Shreshtha Sep 2, 2014 8:13 AM
The Ministry of Information & Broadcasting (MIB) has accepted TRAI's recommendations on increasing license period as well as the TRAI migration fee formula. However, MIB has turned down a review of the reserve price for FM Phase III auctions that had been recommended by TRAI
Abhinn Shreshtha Sep 2, 2014 8:02 AM
Despite optimism in the market, brands approach the season cautiously in election year. Experts however, foresee robust spends on OOH coming in
Abhinn Shreshtha Aug 29, 2014 8:09 AM
Times Group has reportedly formed a strangely sinister policy restricting journalists from sharing article links through private accounts, asking to share individual log-in details with the company & letting the company post through employees' accounts, even after they leave
Abhinn Shreshtha Aug 27, 2014 8:00 AM
Amar Thomas, Country Manager, BlackBerry India, shares the secret to Z3's impactful OOH campaign
Abhinn Shreshtha Aug 26, 2014 8:33 AM
The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...
Abhinn Shreshtha Aug 25, 2014 9:57 AM
Written communication from I&B ministry to AROI says TRAI's recommendations for Phase III migration will be accepted. Radio industry waits for public announcement; invitations for technical bids likely to go out next week
Abhinn Shreshtha Aug 22, 2014 8:49 AM
I rarely see memorable campaigns that run solely on the basis of powerful images and what's lacking in Indian commercial campaigns is the fear of taking risks and creating something that's truly original, says Ambarin Afsar, photographer, Better Photography
Abhinn Shreshtha Aug 21, 2014 8:40 AM
Confused over advertising on youtube ? Read the article at Exchange4media and get the full information on spending over advertising on youtube.
Abhinn Shreshtha Aug 20, 2014 8:40 AM
Sir Martin Sorrell warns against neglecting traditional media, makes a strong case for digital media's role in addressing the future generations and asks if marketers and agencies are ready for the big change
Abhinn Shreshtha Aug 19, 2014 9:27 AM
Sir Martin Sorrell roots for organic growth, hints WPP in India is open to high-scale acquisitions
Abhinn Shreshtha Aug 19, 2014 9:25 AM
Red FM is launching the second edition of its initiative, 'Pothole Utsav', from today. This year's campaign will see Red FM inviting even local authorities to be part of the event and highlight the condition of roads during the monsoon season
Abhinn Shreshtha Aug 14, 2014 10:48 AM
For mobile internet, price or affordability as well as making people understand its relevance is crucial. This is where Idea's focus will lie for the next few years, says Sashi Shankar, CMO, Idea Cellular
Abhinn Shreshtha Aug 14, 2014 8:31 AM
Banishing the tag of 'low cost, low quality' product & appealing to the price-sensitive Indian market, Micromax has consistently risen as a challenge to Samsung's marketshare. exchange4media dissects the brand's outstanding evolution
Abhinn Shreshtha Aug 13, 2014 8:26 AM
Twitter is asking marketers in India who want to use any of its advertising tools to make a minimum guarantee of $10,000 or around Rs 6 lakh. Digital agencies claim that this
Abhinn Shreshtha Aug 12, 2014 8:11 AM
Getting younger people to handle social media for brands is like using a steamboat in Bahamas rather than a paddle boat, says Niyagra Hora, Associate Consultant, Percept Profile
Abhinn Shreshtha Aug 11, 2014 8:06 AM
Facebook's clearly defined audience targeting, higher affordability, availability of more ad options & trust factor draw brands & marketers in its favour, while Twitter is still working to up its ante to draw higher ad spends, say industry experts
Abhinn Shreshtha Aug 11, 2014 8:03 AM
Airtel’s The Boss ad has been the topic of much intense debate since its launch, with comments alternating between progressive and sexist. But the upside is that the ad has now received more than 14.5 mn social media impressions
Abhinn Shreshtha Aug 8, 2014 9:20 AM
After Amazon & Flipkart announcing billion-dollar investments, investors and analysts now turn to Snapdeal to see if it has an ace up its sleeve to survive & thrive through challenges in an increasingly competitive Indian market
Abhinn Shreshtha Aug 7, 2014 8:17 AM
Brands and franchises have not leveraged social media so far in generating consistent and animated conversations around Pro Kabaddi League. With the amount of engagement
Abhinn Shreshtha Aug 7, 2014 8:15 AM
A Simplify 360 study which analyzed 194,000 social media interactions across the month of July reported that healthcare was the most talked about topic in connection with Big Data. India contributed just 4% to the overall chatter on the topic. Twitter is the most used channel to talk about Big Data
Abhinn Shreshtha Aug 6, 2014 8:00 AM
Unlike Amazon, Chinese e-tail giant Alibaba like Snapdeal works more as a middleman; connecting suppliers to buyers. Flipkart too has recently moved to this marketplace model. Could Alibaba’s expansion in Indian e-commerce sector pose another threat to Flipkart?
Abhinn Shreshtha Aug 6, 2014 7:51 AM
Could billion-dollar investments & projected consolidation by giants in the Indian e-commerce sector result into the exit of the underdog? exchange4media elicits expert opinions on
Abhinn Shreshtha Aug 4, 2014 7:55 AM
Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in India more competitive and upgraded
Abhinn Shreshtha Aug 1, 2014 8:16 AM
Flipkart, which raised $1 billion in funding, is setting a stage towards future growth & holding its own against international giant Amazon. Identifying mobile commerce as a key area for Flipkart, Co-founder & CEO Sachin Bansal says investments would be made in mobile, building technology platforms, big data & analytics
Abhinn Shreshtha Aug 1, 2014 8:15 AM
With players like Arsenal's Robert Pires, owners like Tendulkar, Ganguly & associations like Spain's Atletico Madrid, is Indian Super League ruling social media conversations? Does it have the potential to pique advertisers' interest? exchange4media finds out
Abhinn Shreshtha Jul 31, 2014 8:25 AM
With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency,
Abhinn Shreshtha Jul 30, 2014 7:49 AM
Advertising is very dynamic and keeps you on your toes; if you lose the grip, you'll be pushed out, says Prashant Potdar, Creative Innovation Strategist, FoxyMoron
Abhinn Shreshtha Jul 29, 2014 8:08 AM
OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition
Abhinn Shreshtha Jul 29, 2014 7:56 AM
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