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Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a look at what went
Abhinn Shreshtha Jun 23, 2014 8:37 AM
Prakash Javadekar has given positive signals regarding setting up of more community radio channels, lifting of ban on news on FM radio, & speedy implementation of Phase III migration, among others
Abhinn Shreshtha Jun 21, 2014 11:32 AM
Famous Innovations' Shweta Goud talks about the love-hate relationship she shares with advertising & how she dislikes how some brands are mistreated through irrelevant crazy ideas & how easy it is to fib here
Abhinn Shreshtha Jun 20, 2014 9:22 AM
exchange4media compiles hand-picked FIFA World Cup ads that capture the rush and the thrill of the Football mania engulfing the world
Abhinn Shreshtha Jun 20, 2014 9:20 AM
Responsiveness, non-intrusiveness, an eye on the competitor's activities, data sharing, relevant influencers & the right tool form the essential commandments of social listening
Abhinn Shreshtha Jun 19, 2014 8:42 AM
Internet radio in India is still in status quo as operators & music labels fail to reach any consensus. Online radio players blame music labels of being short-sighted, while labels
Abhinn Shreshtha Jun 17, 2014 9:22 AM
Youth Quotient: Advertising makes me better equipped to be a future marketing manager: Dhruvil Patel
Dhruvil Patel, Senior Account Executive, Tag Worldwide, talks about how advertising has taught him to be meticulous and convey his ideas convincingly
Abhinn Shreshtha Jun 17, 2014 8:50 AM
D Shivakumar, Chairman & CEO of PepsiCo India, says the things marketers need to keep in mind, which the current generation appreciates are - tell it as it is, be flexible on rules, inflexible on values, excite them with opportunity, not constraints and do not patronize them
Abhinn Shreshtha Jun 12, 2014 8:24 AM
Ajay Kelkar, COO of Hansa Cequity, Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eureka Forbes in a discussion on the impact of digital on marketing and consumer behavior
Abhinn Shreshtha Jun 12, 2014 8:22 AM
Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India
Abhinn Shreshtha Jun 11, 2014 8:13 AM
Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and pushing the limits
Abhinn Shreshtha Jun 10, 2014 9:15 AM
As the business of display advertising becomes more efficient for advertisers and publishers, exchange4media highlights the differences between network mediation and ad exchange
Abhinn Shreshtha Jun 10, 2014 8:23 AM
Speaking at exchange4media's IDMA 2014, the head of BJP’s IT cell, Arvind Gupta elaborates on the party's efficient & progressive use of social media & how digital will play a greater role in all political campaigns
Abhinn Shreshtha Jun 9, 2014 8:43 AM
Internet radio operators and music labels have to make business sense and arrive upon a mutually beneficial solution for music royalty issue, says Rachna Kanwar, Business Head, Digital Media & New Business, Radio City
Abhinn Shreshtha Jun 6, 2014 8:21 AM
Prachi Lembhe, Social Media Community Manager, Trivone Digital, says social media teaches us to express ourselves & brings people together during any kind of crisis
Abhinn Shreshtha Jun 5, 2014 8:34 AM
With the change in the centre, private FM operators are hopeful that many long-standing roadblocks, including the Phase III migration, will be resolved quickly
Abhinn Shreshtha Jun 5, 2014 8:15 AM
Rajan Anandan, MD, Google India, gives a glimpse of a world changing rapidly by newer technological innovations and predicts that in a few years most Indians will have at least 6 connected devices
Abhinn Shreshtha Jun 3, 2014 8:16 AM
Sameer Satpathy, EVP & Business Head, Marico, calls upon agencies to evolve, to define what they really stand for and to become partners who give the solution and not just be a part of the solution
Abhinn Shreshtha Jun 3, 2014 8:07 AM
With more than 2.4 billion people connected to the internet, the boundary between virtual and real is blurring. Norm Johnston, Chief Digital Officer, Mindshare asks marketers to apply adaptive marketing in this increasingly connected world
Abhinn Shreshtha Jun 2, 2014 9:05 AM
Clients do tend to make life difficult for agencies but the onus is also on the agencies to make clients start loving agencies more, says Anuradha Narasimhan, VP, Marketing, Britannia, at the Advertising Conclave of Goafest 2014
Abhinn Shreshtha Jun 2, 2014 7:46 AM
The traditional views on digital marketing no longer hold weight with content, influencers, fans, experiences and social data emerging as the new focus areas for brands, says Preethi Mariappan, ECD, Razorfish Germany
Abhinn Shreshtha Jun 2, 2014 7:45 AM
If a brand wants to be on someone's timeline, it has to earn that opportunity instead of "thinking of it as a right, says Riley Peter, Head of Creative Shop APAC, Facebook on day one of Goafest 2014
Abhinn Shreshtha May 30, 2014 7:55 AM
The deal, which will be mobile-focused, will integrate Omnicom's programmatic ad buying unit Accuen with Twitter's ad exchange platform MoPub
Abhinn Shreshtha May 29, 2014 7:58 AM
OOH players usually are not too excited about the IPL as most advertisers prefer to spend more on TV. However, this year's venue shift to Sharjah has made it an even harder
Abhinn Shreshtha May 28, 2014 8:12 AM
Just managing dynamism in the digital medium is not all, sustaining it for years is success, says Frazier Barretto, Digital Marketing Manager, STAR India
Abhinn Shreshtha May 28, 2014 7:54 AM
A historic Modi-led win instills a general sense of optimism among India Inc, with brands loosening purse strings to boost advertising industry. OOH experts take account
Abhinn Shreshtha May 27, 2014 8:02 AM
Experts evaluate the prospects of consolidation in a growth-bound, highly competitive e-commerce industry post Flipkart's acquisition of Myntra and its effect on smaller players
Abhinn Shreshtha May 23, 2014 8:13 AM
Kirtan Mankad, Digital Manager, Helios Media, talks about the motivating story of WhatsApp founders and digital medium which he describes as a SMART - Specific, Measurable, Attainable, Realistic, Timely
Abhinn Shreshtha May 22, 2014 3:43 PM
Twitter users vouchsafe for NDA leaders they favour to take over key ministries of Home Affairs, External Affairs, Defense, Finance and Law
Abhinn Shreshtha May 22, 2014 8:01 AM
exchange4media takes stock of Modi's astute digital media strategy, which saw it explore diverse options like 3D rallies, crowdsourced speeches and social media, giving it a unique edge in the elections
Abhinn Shreshtha May 21, 2014 7:59 AM
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