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Media planners believe this would establish anarchy in the system and the credibility matrix would suffer
Abhinav Trivedi Jun 19, 2013 8:41 AM
Major channels are garnering almost 15-20 per cent returns – either through reduction in carriage fees or increase in revenues, say industry experts
Abhinav Trivedi Jun 17, 2013 9:51 AM
Senior officials from Network18 Group have confirmed to exchange4media about unsubscribing to TAM ratings from Monday, June 17, 2013
Abhinav Trivedi Jun 15, 2013 9:53 AM
Senior officials from Network18 Group have confirmed to exchange4media about unsubscribing to TAM ratings from Monday, June 17, 2013
Abhinav Trivedi Jun 14, 2013 8:06 PM
As per media planners, b’casters and TAM need to build trust, talk the same language, & set up a working committee, among others, to resolve the impasse
Abhinav Trivedi Jun 14, 2013 9:22 AM
Media planners & industry experts highlight the possibility of unsubscribing TAM as a counter to losses channels might incur from TRAI’s ad cap regulation
Abhinav Trivedi Jun 13, 2013 9:47 AM
Experts skeptical about how b’casters will make their sales pitch to advertisers without TAM data. The step of renouncing TAM data is destructive for the industry, they say
Abhinav Trivedi Jun 11, 2013 7:30 PM
The TAM CEO says that there is a need for more funds & the industry has to work together for the same. Until then, it is unfair to put the blame on TAM
Abhinav Trivedi Jun 10, 2013 9:39 PM
The future of IPL would depend entirely upon how the crisis is handled by BCCI and IPL management; however, there won’t be any serious setback, say experts
Abhinav Trivedi Jun 7, 2013 8:00 PM
The TVR rating for IPL 5 final match (CSK vs. KKR) was 8.92; in comparison, the rating for IPL 6 final match (CSK vs. MI) was 6.90
Abhinav Trivedi Jun 7, 2013 7:45 PM
Post the ad cap mandate, channels are resorting to placing/inserting ads within content. Will such a move be included in the 12-min directive or considered beyond it?
Abhinav Trivedi Jun 6, 2013 12:36 AM
The subscription rate should double or triple; hence, channels will rely more on subscription and less on advertising, says the IBF Prez and MSM CEO
Abhinav Trivedi Jun 5, 2013 7:49 PM
Discipline, innovation, improved content quality and increased focus on RoI are few ways in which the 10+2 ad cap will change the industry for good
Abhinav Trivedi Jun 4, 2013 11:08 AM
All screens create brand communication singling out audiences, but basics remain the same, say industry experts
Abhinav Trivedi May 30, 2013 11:14 PM
When Nike can come back with Tiger Woods after the controversy, IPL sponsors may make a far less effort in renouncing (if they do) & accepting IPL all over again
Abhinav Trivedi May 28, 2013 1:45 AM
With spot fixing, fingers being pointed at CSK CEO, alleged links with underworld and the nexus getting bigger by the day, should brands betting on IPL be worried?
Abhinav Trivedi May 24, 2013 7:51 PM
Set Max viewership has surged post spot fixing & the channel sold final inventory at Rs 17 lakh, with many brands lapping it up. Are the monies justified?
Abhinav Trivedi May 24, 2013 7:35 PM
The brand equity of Rajasthan Royals has been displaced post the spot fixing controversy, but it is not dented. Brand IPL has taken a harder hit, say market experts
Abhinav Trivedi May 23, 2013 9:43 PM
Ad rates for IPL 6 have surged in spite of steady TRPs as marketers bet on the reach factor. Critics, however, argue that spends may not be justified
Abhinav Trivedi May 17, 2013 8:23 PM
Broadcasting & DTH stocks have seen a surge in value in the stock market post DAS announcement. Experts predict a huge rise in investments post digitisation
Abhinav Trivedi May 16, 2013 8:28 PM
Experts predict that decline in auto sales is just temporary and to hold ground in the increased clutter, ad spends by auto makers will not be curtailed
Abhinav Trivedi May 14, 2013 9:38 PM
Most channels after IPL come up with shows that do not experiment, and rely on set audiences and set mindsets, which is not good for the growth of the industry
Abhinav Trivedi May 13, 2013 7:08 PM
Editors & media observers have rated media coverage for the elections as sensible. However, there were few reports of paid news from some local TV channels
Abhinav Trivedi May 9, 2013 8:45 PM
Experts predict that a price war will surge post the deal, making competition very intense & this will have a vital affect on media spends
Abhinav Trivedi May 8, 2013 9:53 PM
Parle might have to pay for the HD feed if the final order goes against them
Abhinav Trivedi Apr 30, 2013 7:45 PM
Once Phase II digitisation is achieved, GECs will need to fight harder for their market share as there will be a surge in the viewership of niche channels, say experts
Abhinav Trivedi Apr 30, 2013 7:39 PM
Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...
Abhinav Trivedi Apr 22, 2013 7:34 PM
IPL 6 has again disturbed the ratings of GECs. Are GECs really losing out to the IPL mania or is this just a short term impact that they are unfazed about?
Abhinav Trivedi Apr 19, 2013 9:17 PM
IPL is always an advertising gamble for brands. e4m finds out how advertisers are trying to woo consumers through the cricket extravaganza this season
Abhinav Trivedi Apr 17, 2013 9:24 PM
IPL 6 first week ratings demonstrated that the cricket extravaganza has hit a six. What is it that IPL does right every time? e4m decodes...
Abhinav Trivedi Apr 15, 2013 9:29 PM
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