Abhinav Trivedi

abhinav.trivedi@exchange4media.com @Abhinav Trivedi

As per TAM data for Week 14 (CS 4+, HSM markets), Colors lost 35 GRPs, Zee TV lost 22, whereas Sony lost 11 GRPs. Star Plus lost only 7 points

Abhinav Trivedi Apr 12, 2013 7:28 PM

With the I&B Min suggesting setting up of a ‘techno commercial’ regulator, it again raises the question of who will govern the b’casting industry

Abhinav Trivedi Apr 10, 2013 7:32 PM

The CEO of Leo Burnett Worldwide identifies four key media – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign

Abhinav Trivedi Apr 8, 2013 8:04 PM

The CEO of Leo Burnett Worldwide identifies four key mediums – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign

Abhinav Trivedi Apr 6, 2013 9:53 PM

The CEO of Leo Burnett Worldwide identifies four key mediums – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign

Abhinav Trivedi Apr 6, 2013 9:52 PM

Ajay Kakar of Aditya Birla Group, KV Sridhar of Leo Burnett & Vipul Thakkar of DDB Mudra South, talk about all things Goafest

Abhinav Trivedi Apr 6, 2013 9:01 PM

Ajay Kakar of Aditya Birla Group, KV Sridhar of Leo Burnett & Vipul Thakkar of DDB Mudra South, talk about all things Goafest

Abhinav Trivedi Apr 6, 2013 9:01 PM

Visa issue between the two countries & lack of marketing for the fest in Pakistan acts as a deterrent, says the MD of Jang Media Group & Prez of APNS

Abhinav Trivedi Apr 6, 2013 4:50 AM

Visa issue between the two countries & lack of marketing for the fest in Pakistan acts as a deterrent, says the MD of Jang Media Group & Prez of APNS

Abhinav Trivedi Apr 6, 2013 1:48 AM

Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL

Abhinav Trivedi Apr 5, 2013 9:54 PM

Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL

Abhinav Trivedi Apr 5, 2013 9:54 PM

Here’s what we heard people say at the Advertising Conclave on the first day of Goafest 2013

Abhinav Trivedi Apr 5, 2013 6:04 AM

Here’s what we heard people say at the Advertising Conclave on the first day of Goafest 2013

Abhinav Trivedi Apr 5, 2013 6:03 AM

Gautam Kiyawat, CVL Srinivas, Raj Nayak, Rajesh Iyer, KV Sridhar talk about how the Abby Awards will shape up this year, and the robustness of the judging process

Abhinav Trivedi Apr 5, 2013 2:56 AM

Gautam Kiyawat, CVL Srinivas, Raj Nayak, Rajesh Iyer, KV Sridhar talk about how the Abby Awards will shape up this year, and the robustness of the judging process

Abhinav Trivedi Apr 5, 2013 2:55 AM

TRAI & the broadcasters have been at loggerheads as the latter considers TRAI’s regulations archaic. The industry should be regulated by market forces, say experts

Abhinav Trivedi Apr 2, 2013 7:45 PM

Digital spends are often accompanied by a deficit in understanding the nuances of this medium. Do we need social media schools to fill the gap?

Abhinav Trivedi Apr 1, 2013 11:17 PM

Stakeholders say self regulation is the way to go as they see the notification as curtailment of their revenue source and creative freedom

Abhinav Trivedi Mar 29, 2013 7:02 PM

MEC – Meritus forecasts average IPL 6 TV rating to be 3.9, a 2.6 % increase over rating of 3.8 in 2012

Abhinav Trivedi Mar 22, 2013 9:06 PM

"Our brand communication aims to convey that through an idea, you can solve a problem. The thought process is imaginative," says the CMO of Idea Cellular

Abhinav Trivedi Mar 22, 2013 7:28 PM

In India, buyers include mobile advtg to be inclusive of the digital platform, which needs to be changed, says the Founder of Buzz City

Abhinav Trivedi Mar 21, 2013 7:08 PM

In the digital era, nobody needs journalists to be their storyteller; so they need to reinvent themselves, says the Editor-in-Chief of The Guardian

Abhinav Trivedi Mar 20, 2013 7:21 PM

"We have been able to successfully partner with Ferrari. We will use this muscle we have globally & bring it to India," says the CMO of Shell Lubricants India

Abhinav Trivedi Mar 19, 2013 7:17 PM

Email marketing is considered to be an ineffective approach to reach consumers. Will there be a change in the marketer’s approach & consumer’s perception?

Abhinav Trivedi Mar 19, 2013 7:00 PM

Focus on the small percentage of paying customers, look at alternate revenue streams & provide experience for a right price, share industry experts

Abhinav Trivedi Mar 15, 2013 7:25 PM

Speculations are rife that the Chairman of JSPL is reportedly eyeing or discussing buying a majority stake in Northeast’s leading news channel NE TV

Abhinav Trivedi Mar 13, 2013 11:54 PM

Media moghuls share best practices that can enable TV to cater to India’s large market, with different socio economic habits at a stretch of every 50 kms

Abhinav Trivedi Mar 13, 2013 7:12 PM

For young players in the BFSI sector, word-of-mouth marketing is slowly breaking the clutter, says Karthi Marshan, Marketing Head, Kotak Mahindra Group

Abhinav Trivedi Mar 12, 2013 10:31 PM

Banking on cricket mania, the brand started Twitter initiative #specxyviru when speculation was rife that Virender Sehwag would wear spectacles on the field

Abhinav Trivedi Mar 12, 2013 7:57 PM

Just through DAS in metros we have moved from 2.5 million homes to 10 million homes, so the opportunity is huge, says the Biz Head of Big CBS Networks

Abhinav Trivedi Mar 8, 2013 7:03 PM