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Franchises opine that there is lack of clarity over some aspects like subsidisation in IPL this year from BCCI. Most of them feel that revenues this year will be subdued, with only MI & CSK expected to post profits
Abhinav Trivedi Apr 15, 2014 9:28 AM
Hefty negotiations & demands have been pitched by brands over the last three weeks to the franchises. Negotiations continue even as the tournament begins tomorrow
Abhinav Trivedi Apr 15, 2014 9:24 AM
Apart from regulatory guidelines, STAR India's heavy investments into the sports genre may have been an important factor in the split, indicate industry sources
Abhinav Trivedi Apr 14, 2014 7:49 AM
The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though continue to be important factors for availability of IPL online
Abhinav Trivedi Apr 11, 2014 8:45 AM
After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen
Abhinav Trivedi Apr 10, 2014 9:57 AM
After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen
Abhinav Trivedi Apr 10, 2014 8:00 AM
With the BCCI denying permission, the broadcaster might not be airing any political ads during the period of the IPL tournament
Abhinav Trivedi Apr 4, 2014 8:30 AM
Marketers feel that franchises are more desperate this year & the ones that are keeping deals to the last minute might suffer more. Delhi & Punjab are suffering more as compared to other franchises
Abhinav Trivedi Apr 3, 2014 8:34 AM
While on-ground associations are expected to take a hit, post the Supreme Court clarity, on-air sponsorships might surge. However, every brand will approach the tournament on their own objective
Abhinav Trivedi Mar 31, 2014 8:04 AM
The SC observation of suspending CSK and RR has added to BCCI'swoes. Marketers feel that this would not only result in loss of viewership but also credibility. All eyes are on the order to be passed today
Abhinav Trivedi Mar 28, 2014 7:57 AM
With frenzied preparations underway for the forthcoming Lok Sabha elections, political parties are booking ad spots during the T20 World Cup
Abhinav Trivedi Mar 27, 2014 8:56 AM
The EVP and GM, Star Gold and Movies OK, talks about the cost factor that affects movie acquisitions and the efforts behind the success of Star Gold and Movies OK
Abhinav Trivedi Mar 27, 2014 7:46 AM
With the Supreme Court asking BCCI Chairman N Srinivasan to step down for a transparent and fair probe, will the implications affect marketing traction towards the IPL? Marketers share their views
Abhinav Trivedi Mar 26, 2014 8:45 AM
The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future
Abhinav Trivedi Mar 25, 2014 8:41 AM
ZEE Network may be planning to launch two new channels '&' TV and Zindagi. Sources indicate that the launch will be along the lines of Life OK from STAR and Rishtey from Colors
Abhinav Trivedi Mar 24, 2014 7:07 AM
The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament
Abhinav Trivedi Mar 21, 2014 8:27 AM
The Group CEO of NDTV feels that without evidence, hurling allegations is ridiculous. He also feels that there is no reason to doubt that BARC will deliver what is expected out of it
Abhinav Trivedi Mar 20, 2014 10:00 AM
Season 2 of the iconic show has been well received & Star Plus expects that it will serve the purpose it has been launched for. Meanwhile, marketers expect the build-up to eventually happen, given the show's popularity
Abhinav Trivedi Mar 14, 2014 8:32 AM
According to industry experts, with time, content over various platforms will serve customised needs of the audiences, hence, broadcasters need to be prepared for a new set of changes
Abhinav Trivedi Mar 14, 2014 8:17 AM
Television honchos have stressed on clarity over the regulatory issues from the regulator, as well as early settlement of issues such as addressability of consumers & subscription revenues
Abhinav Trivedi Mar 13, 2014 9:20 AM
The APAC CCO of kids genre at Turner International also feels that originality, physical humour & animation are the core parameters before finalising content for the Indian market
Abhinav Trivedi Mar 12, 2014 9:27 AM
The CEO of Ten Sports believes that digital is where the future lies and that apart from acquisitions, user engagement plays a key role in getting viewer traction
Abhinav Trivedi Mar 12, 2014 9:14 AM
Over the last two months, Sony TV has suffered some loss in revenues, but this will not affect the overall MSM revenues, says Rohit Gupta, President, MSM, adding that dependence on the flagship channel has reduced
Abhinav Trivedi Mar 7, 2014 9:14 AM
It is learnt that debt funding through broadcasters and some major advertisers is currently underway for the present phase. As per sources, there will be no equity funding involved at any stage of the process
Abhinav Trivedi Mar 6, 2014 8:28 AM
Channels such as Cartoon Network & Pogo were already present in most of the homes in India, therefore, digitisation hasn't much impacted the network in this context, says Turner International India’s Desai
Abhinav Trivedi Mar 3, 2014 8:12 AM
There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014
Abhinav Trivedi Feb 27, 2014 11:04 AM
There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014
Abhinav Trivedi Feb 27, 2014 10:02 AM
As per data sourced from TAM subscribers, the channel has recorded 728 million TVTs & 708 million TVTs for Weeks 6 & 7 of 2014, respectively. Is it because of good programming or other factors? exchange4media analyses
Abhinav Trivedi Feb 21, 2014 9:41 AM
The excise cut is unlikely to directly benefit the auto and consumer durables sectors, say industry experts, who don't see much impact on media spends, which are expected to remain the same as planned
Abhinav Trivedi Feb 21, 2014 9:11 AM
According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular models of advertising
Abhinav Trivedi Feb 20, 2014 9:52 AM
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