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Digitisation is beginning to impact channels' positions as was visible in Week 31, which saw SAB TV consolidate its gains backed by its brand of humour-based content
Abhinav Trivedi Aug 12, 2013 8:01 AM
As per TVT ratings data sourced from TAM subscribers for Week 31, Star Plus recorded gross TVT of 506 mn. Sab TV overtook Sony TV, with the former reaping gross TVT of 321 mn and the latter of 320 mn
Abhinav Trivedi Aug 9, 2013 8:10 AM
Sri Adhikari Brothers Television Network has launched its first Marathi music & comedy channel 'Maiboli'. "Marathi market has a regional appeal," says the Vice Chairman & MD
Abhinav Trivedi Aug 9, 2013 8:09 AM
The new channel is slated to go on-air on Aug 18. It is primarily targeted at the youth; will offer a new experience by bringing viewers closer to their favourite movie stars
Abhinav Trivedi Aug 9, 2013 8:06 AM
Manoranjan Music will cater to the HSM markets in Uttar Pradesh, Madhya Pradesh & Bihar. The channel expects to break even within two years of launch
Abhinav Trivedi Aug 7, 2013 8:26 AM
TRAI has issued a consultation paper on distribution of TV channels to curtail the influence of distribution companies handling the network of more than one b'caster
Abhinav Trivedi Aug 7, 2013 7:59 AM
Differentiation would come from bringing new experience to consumers, as content will be similar for players in the English movie genre, says the MD, South Asia, HBO
Abhinav Trivedi Aug 6, 2013 8:09 AM
TRAI's recommendation on media companies declaring its stakeholders has been welcomed by journalists. But will it be implemented in all its veracity?
Abhinav Trivedi Aug 5, 2013 8:17 AM
With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in
Abhinav Trivedi Aug 2, 2013 9:04 AM
As per viewership data for CS 4+ HSM markets, sourced from TAM subscribers, Star Plus leads; Colors is next with 456 mn TVT. The measurement in TVT has been done for the first time
Abhinav Trivedi Aug 2, 2013 7:43 AM
As per viewership data for CS 4+ HSM markets, sourced from TAM subscribers, Star Plus leads; Colors is next with 456 mn TVT. The measurement in TVT has been done for the first time
Abhinav Trivedi Aug 1, 2013 3:38 PM
Post DAS, viewers seek quality content; if you provide that, you don't have to worry about the rest, says Rahul Johri, Sr VP & GM - South Asia, Discovery Networks
Abhinav Trivedi Aug 1, 2013 9:09 AM
Q1 2014 earnings reports of Network18 & ZEE reveal that both have garnered an increase in subscription revenues YoY. However, low carriage fee is still a distant dream, say experts
Abhinav Trivedi Jul 31, 2013 8:10 AM
The reason cited is non-payment of fees by Reliance DTH. As per an ad on July 25, the signals will be stopped post July 30, while the signals of ETV will be disconnected post Aug 10
Abhinav Trivedi Jul 27, 2013 8:20 AM
News b'casters feel that the ad cap can seriously affect operational infrastructure and may eventually result in compromise of news value
Abhinav Trivedi Jul 26, 2013 9:13 AM
Now that the ratings issue has finally been resolved, exchange4media brings to you the chronology of events that took the industry by storm
Abhinav Trivedi Jul 26, 2013 8:50 AM
Advertisers need to know the viability of the money spent on Live events. Post event data will not allow advertisers to correct and rectify spends, say experts
Abhinav Trivedi Jul 23, 2013 8:27 AM
The genre has started making its presence felt in HSM & non-metro cities. With globalisation & increase in education, the demand will only increase, say experts
Abhinav Trivedi Jul 22, 2013 9:14 AM
The b'cast fraternity has suggested weekly reach figures & monthly ratings for mass channels, and monthly reach figures for niche channels, confirmed an industry source
Abhinav Trivedi Jul 19, 2013 7:53 AM
With b'casters at odds over ratings timeframe, media planners stress that the industry cannot work on divided dynamics. Weekly ratings is the way to go, they say
Abhinav Trivedi Jul 18, 2013 8:54 AM
In a free-wheeling conversation, the Head of Channel V talks about the rationale behind the brand’s shift in positioning from being a music channel to a youth GEC
Abhinav Trivedi Jul 18, 2013 7:58 AM
Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space
Abhinav Trivedi Jul 8, 2013 9:52 AM
Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space
Abhinav Trivedi Jul 8, 2013 8:46 AM
A consensus is yet to evolve between advertisers, media agencies and broadcasters as to what would be the final parameter to justify spends
Abhinav Trivedi Jul 2, 2013 8:40 AM
Advertisers want weekly data as opposed to monthly ratings demanded by b’casters; say will not subscribe to alternate ratings system
Abhinav Trivedi Jul 1, 2013 9:06 AM
Few stakeholders feel that increasing the cap from 26% to 49% will help the industry grow, others say that media is already cash rich. Some remark that this is all Govt. game play
Abhinav Trivedi Jun 27, 2013 9:11 AM
TAM will sustain on demand from advertising agencies & robust finance from its parent companies. But the future depends upon how TAM restores its image
Abhinav Trivedi Jun 26, 2013 7:49 AM
This could probably be the first initiative taken by both the industry bodies to settle the TAM ratings imbroglio
Abhinav Trivedi Jun 24, 2013 8:37 AM
It's exasperating, it’s ruthless, but it offers lessons in life that never leave you – that’s what India’s financial capital does, says reporter Abhinav Trivedi
Abhinav Trivedi Jun 22, 2013 9:31 AM
Media industry remains divided over cross media ownership, with some saying it is against democracy, while others support it and call for self-regulation
Abhinav Trivedi Jun 21, 2013 9:06 AM
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