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Leading music channels may bleed if they implement 10+2 ad cap. In the situation of 'high cost, less inventory', advertisers will ignore the music genre in favour of GECs as they have far more reach, say experts
Abhinav Trivedi Sep 19, 2013 8:22 AM
The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts
Abhinav Trivedi Sep 17, 2013 8:19 AM
Sony moves up to fourth position in the ranking of GECs in Week 36. Star Plus retains its number one position, but sees a drop in TVTs and relative share
Abhinav Trivedi Sep 14, 2013 10:20 AM
Vodafone has been roped in as the presenting sponsor for the fifth consecutive year. Sources reveal that the telecom player has dished out about Rs 25 cr to Rs 30 cr to be on board
Abhinav Trivedi Sep 12, 2013 7:53 AM
Depreciation in the value of Rupee is resulting in less content being acquired for the budget allocated in the beginning of the year. Costs have escalated by 20%, say experts
Abhinav Trivedi Sep 11, 2013 8:15 AM
Mythology appeals to a large number of audiences in our country, pushing channels to re-tell stories in an enriching manner. Such shows ensure stickiness, say experts
Abhinav Trivedi Sep 9, 2013 7:58 AM
Eagerness to derive maximum benefits from digitisation & usage of 'flanking' as a strategy to beat competition are the prime reasons for growth in channels, say media analysts
Abhinav Trivedi Sep 6, 2013 7:57 AM
The ad cap will open up a separate revenue stream; besides, pushing up yield will compel channels to up the quality of their content, says the EVP, New Media, 9X Media
Abhinav Trivedi Sep 5, 2013 7:49 AM
Hathway Cable had taken Sony TV off the prime time band over payment issues, causing the channel to lose viewership and hence, declining ratings. Also, its fiction shows are not performing as expected, reveal sources
Abhinav Trivedi Sep 4, 2013 9:25 AM
TV watching experience can never be replaced, but what supplements it best will also decide the course of the future, says Manoj Padmanabhan of Ditto TV
Abhinav Trivedi Sep 3, 2013 8:26 AM
Properties such as Kaun Banega Crorepati, India Idol Junior, 24, Bigg Boss, among others, to garner enormous ad revenues for their high recall value & brand visibility
Abhinav Trivedi Sep 2, 2013 8:43 AM
The channel has roped in 9 sponsors; most of the inventory has already been sold. As per sources, ad spots have been sold at Rs 3.5 lakh per spot
Abhinav Trivedi Aug 30, 2013 8:40 AM
Sony drops to No. 6 for the first time, recording a gross TVT of 292.6 mn in Week 34. Star Plus continues to top the GEC ranks in the HSM market, followed by Colors & Zee TV
Abhinav Trivedi Aug 30, 2013 7:30 AM
The MD & CEO of Times Television Network talks about various challenges faced by the TV industry, including digitisation, 10+2 ad cap & the new system of ratings, among other things...
Abhinav Trivedi Aug 29, 2013 9:01 AM
The channel aims to cater to all urban, up-scale audience. The new launch will further fragment the audience in the English GEC space
Abhinav Trivedi Aug 29, 2013 8:12 AM
The growth of the genre will depend on how the channels correlate with the audiences & get more recent content, says the Biz Head, English Cluster, Star Jalsha & Jalsha Movies
Abhinav Trivedi Aug 28, 2013 8:40 AM
The regulator had earlier asked stakeholders to respond by August 27, but has pushed the deadline to September 3
Abhinav Trivedi Aug 28, 2013 7:59 AM
The President of The One Alliance stresses that time has come for TRAI to leave the entire regulation to market forces and competition on the ground
Abhinav Trivedi Aug 27, 2013 9:07 AM
Devalued Rupee, along with the weak Indian economy, is likely to affect media spends in the festive season. Except auto and FMCG, other sectors will be conservative
Abhinav Trivedi Aug 27, 2013 8:40 AM
New launches, upcoming festive season & the belief marketers have in a demand-driven market like India will drive media spends in spite of economic uncertainties
Abhinav Trivedi Aug 26, 2013 8:12 AM
Independence Day saw a huge surge in viewership for almost all GECs. Star Plus retained its leadership position in Week 33 with gross TVT of 490 million
Abhinav Trivedi Aug 23, 2013 7:54 AM
According to industry sources, the channel is eyeing revenues to the tune of Rs 75 cr to Rs 90 cr from the espionage series, which is slated to go on air in October
Abhinav Trivedi Aug 23, 2013 7:53 AM
Media planners and critics cite digitisation, better content and maha-episodes as reasons behind the channels gaining viewership in the last two weeks
Abhinav Trivedi Aug 22, 2013 9:09 AM
Disney-UTV's core content creators Devika Prabhu & Indrajit Ray highlight the key trends in the kids genre and how storytelling is central to their content strategy
Abhinav Trivedi Aug 21, 2013 8:00 AM
The reach of Hindi movie channels is almost at par with GECs, says the EVP and Business Head of Set Max, while talking about the robust nature of the genre
Abhinav Trivedi Aug 20, 2013 9:09 AM
Surge in ad spends from some sectors, digitisation and increase in ad rates has propelled revenues for most broadcasters in the first quarter of FY 2014
Abhinav Trivedi Aug 19, 2013 8:52 AM
Industry insiders & broadcasters have chosen to remain silent over I&B Minister’s suggestion to TRAI on postponing the introduction of 10+2 regulation till Dec 2014
Abhinav Trivedi Aug 19, 2013 8:05 AM
Star Plus to launch new culinary show Junior MasterChef. The show format, where kids are judged for their cooking skills, was a huge success in Australia last year
Abhinav Trivedi Aug 16, 2013 8:27 AM
Since the relative share of the genre has gone down as compared to others, we see the segment being affected. But Hindi GEC is still the most robust genre on TV today
Abhinav Trivedi Aug 14, 2013 8:44 AM
The Group is bringing together celebrities from the film industry for a show on Independence Day. The initiative expects to raise approx Rs 30 cr - all of which will be channelled to NGOs
Abhinav Trivedi Aug 13, 2013 8:15 AM
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