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Although the ongoing recession has dented the Indian buying spirit in the retail market, discounted deals & convenience have helped e-commerce portals witness an average growth rate of 40%
Abhinav Trivedi Nov 5, 2013 8:44 AM
Zee TV has toppled Star Plus, claiming the number one position in Week 43. Sony TV, on the other hand, continues to see decline in viewership, coming sixth
Abhinav Trivedi Nov 1, 2013 8:42 AM
Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD
Abhinav Trivedi Oct 31, 2013 8:38 AM
Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD
Abhinav Trivedi Oct 31, 2013 7:54 AM
The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term
Abhinav Trivedi Oct 29, 2013 8:00 AM
Content originality, connect with viewers, specialisation & ease of access are four pillars that TV players need to build their business on to stay abreast with changing times
Abhinav Trivedi Oct 28, 2013 8:17 AM
While some say that MHA's decision of reviewing security clearance of TV channels after every 3 years has risen out of confusion, others feel that it has been made to curtail emergence of more news b'casters before the elections
Abhinav Trivedi Oct 25, 2013 7:55 AM
Zee TV overtook Colors to take the second spot, while Sab TV displaced Life OK to move up to No. 5. Sony TV moved down to sixth position in Week 42 with loss in viewership
Abhinav Trivedi Oct 25, 2013 7:53 AM
Avinash Kaul, CEO, ET Now, Times Now & Zoom talks about the content orientation of Zoom, 10+2 ad cap challenge, ratings scenario & paid news, among other things...
Abhinav Trivedi Oct 24, 2013 8:37 AM
Sports b'casting will be propelled to a new level with STAR India's move of buying one-third equity & full b'casting rights of the football league. The step is seen as a strong industry benchmark
Abhinav Trivedi Oct 22, 2013 8:31 AM
The TV industry believes that TDSAT is likely to give an extension to the norm citing the macro-economic scenario, but it would certainly ask for more accountability in advtg
Abhinav Trivedi Oct 21, 2013 7:38 AM
The TDSAT hearings, scheduled for Oct 21 for select music channels & on Nov 11 for news broadcasters, have been rescheduled collectively to Oct 31 for all the channels
Abhinav Trivedi Oct 19, 2013 10:20 AM
With customised content & positioning, specialised channels aim to not only engage consumers, but also advertisers. As DAS progresses, many more major networks are expected to launch such offerings
Abhinav Trivedi Oct 18, 2013 9:09 AM
As October 21 approaches, the b'casting industry is awaiting the next hearing in TDSAT on the TRAI 10+2 ad cap order. Hopefully, it should decide the next step in the imbroglio
Abhinav Trivedi Oct 18, 2013 7:57 AM
Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility
Abhinav Trivedi Oct 17, 2013 8:15 AM
This can be seen as a move to gain more control over the company or getting new equity financing partners on board in wake of differences of opinion with current ones
Abhinav Trivedi Oct 16, 2013 8:07 AM
In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs
Abhinav Trivedi Oct 15, 2013 9:09 AM
In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs
Abhinav Trivedi Oct 15, 2013 8:02 AM
Life OK garnered 347 mn TVTs & relative share of 14.39%. Colors claimed second spot with 476 mn TVTs as compared to 458 mn TVTs in Week 39. Sony TV too climbed up to 5th position from 6th last week
Abhinav Trivedi Oct 11, 2013 8:49 AM
Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives
Abhinav Trivedi Oct 10, 2013 8:45 AM
Few channels complying with 10+2 are utilising all 12 mins for commercial ads. Till a strong decision is not taken, every b'caster will customise the norm, and confusion will prevail
Abhinav Trivedi Oct 9, 2013 8:21 AM
Viewership fatigue and stiff competition from other channels has led to the decline in stickiness of KBC's Season 7, resulting in a ratings drop of more than 50 per cent
Abhinav Trivedi Oct 8, 2013 8:33 AM
In an exclusive chat with exchange4media, the MD of NGC & FOX International Channels talks about digitisation, 10+2 ad cap & NGC's content strategy, among other things...
Abhinav Trivedi Oct 7, 2013 8:22 AM
Sony TV slipped back to sixth position in Week 39, while Star Plus, Colors and Zee TV retained their positions, but lost viewership. Life OK & SAB TV saw rise in viewership
Abhinav Trivedi Oct 5, 2013 8:20 AM
Ambiguity prevails over the ad cap issue; the next week will hopefully decide the course of action. Meanwhile, channels following the mandate are engaging in serious discussions with advertisers on ad rate hike
Abhinav Trivedi Oct 3, 2013 7:57 AM
Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts
Abhinav Trivedi Oct 1, 2013 7:45 AM
Adherence of ad cap from Oct 1 looks bleak because the economic scenario & timing do not support it. Differences among b'casters & recent stay orders from TDSAT have only added to the chaos
Abhinav Trivedi Sep 27, 2013 8:11 AM
Industry insiders believe that the division among broadcasters over 10+2 ad cap is likely to create a ripple effect in the industry. A clear situation will emerge within a month
Abhinav Trivedi Sep 26, 2013 9:13 AM
Propelled by digitisation and globalisation, the English GEC genre is seeing the entry of new players such as Romedy Now and Star World Premiere HD. This is good for the industry & advertisers, say experts
Abhinav Trivedi Sep 25, 2013 8:56 AM
TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices
Abhinav Trivedi Sep 24, 2013 8:06 AM
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