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Hindi GECs lag behind other genres in terms of engaging the audiences innovatively despite having a robust presence on digital platforms
Abhinav Trivedi Feb 18, 2014 9:14 AM
The STAR India COO speaks about joining hands with Vodafone to create Vodafone Sports and adds that the core of the partnership is content and its consumption
Abhinav Trivedi Feb 14, 2014 9:07 AM
As inevitable as increasing ad spends on digital are, TV will continue to be the best bet for mass reach in the future. Marketers react to GroupM's AdEx report, 'This Year, Next Year 2014'
Abhinav Trivedi Feb 12, 2014 8:41 AM
Industry observers have said that the proposed guidelines for MSO modules by I&B Minister Manish Tewari will end the nuisance of cable monopoly, which adversely affects fair competition, pricing & quality of service
Abhinav Trivedi Feb 11, 2014 9:14 AM
Oversupply of set top boxes, authenticity of CAFs, and revenue sharing model and concealing last mile consumer by LCOs are issues that are still hampering the development of digitisation at the ground level
Abhinav Trivedi Feb 7, 2014 9:46 AM
The EVP & Business Head of MTV speaks about the latest offering, Pepsi MTV Indies, monetisation & marketing plans, and the strategy behind launching the channel
Abhinav Trivedi Feb 6, 2014 9:50 AM
GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year
Abhinav Trivedi Feb 4, 2014 9:39 AM
With the Delhi HC deferring a stay order to Kantar in the TV ratings guidelines case, industry stakeholders say the case has become strong for both Kantar & the Govt, hence they have adopted a wait & watch approach
Abhinav Trivedi Jan 30, 2014 9:16 AM
Two industry bodies - AAAI & Indian Society of Advertisers - are supporting the parent company of TAM Media, even as broadcasters have been vocal against a ratings blackout in the contemporary scenario
Abhinav Trivedi Jan 29, 2014 8:57 AM
Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as far as investing in the property is concerned
Abhinav Trivedi Jan 28, 2014 9:46 AM
GECs and 'music only' channels are likely to be the most affected in case of a ratings blackout. The other genres would swing between minimal to moderate impact, say industry experts
Abhinav Trivedi Jan 27, 2014 9:41 AM
The MSM Group CEO shares that his first big priority is to bring Sony Entertainment TV back in the top three GECs in the country
Abhinav Trivedi Jan 24, 2014 9:24 AM
Dish TV has reported standalone operating revenues of Rs 6,128 mn in Q3 FY14, recording a growth of 9.9%; while subscription revenues grew 11.9% to Rs 5,529 mn
Abhinav Trivedi Jan 24, 2014 9:00 AM
In addition to increased spends from sectors such as consumer durables, e-comm & mobile, Sony's slide also helped ZEE eat into the market share. New channel launches also helped the group
Abhinav Trivedi Jan 23, 2014 8:32 AM
The IBF, AAAI & ISA are working closely to carve out a solution & avoid a possible ratings blackout. Sources indicate that TAM will also be involved in these negotiations "when the time is right"
Abhinav Trivedi Jan 22, 2014 9:11 AM
Punit Goenka, Chairman, BARC states that the BARC model will be low cost & high value, while he terms the TAM model as inefficient system and not robust enough
Abhinav Trivedi Jan 21, 2014 9:32 AM
Marketers & media planners believe that working towards creating a business environment in the ratings is the need of the hour, which is led by demand & supply, and not instant changes, which the regulator expects
Abhinav Trivedi Jan 20, 2014 9:19 AM
Industry experts say that not all channels following the 12-min ad cap are doing so because of the regulation, but because of the inconsistent ratio of supply & demand, combined with inventory rate hike
Abhinav Trivedi Jan 13, 2014 8:57 AM
The cost of acquisition ranges between $5,000 & $8,500 per show per hour, but monetisation & profitability depends a lot on the global popularity of the show and the network premiering it, say industry experts
Abhinav Trivedi Jan 9, 2014 9:28 AM
2014 will not turn around the dimensions of the business upside down, but things will move at a faster pace, which will make the distribution business more organised, say industry experts
Abhinav Trivedi Jan 7, 2014 9:27 AM
Players in the e-commerce space believe that apart from improving business infrastructure, FDI will bring transparency in the funding aspects in e-commerce
Abhinav Trivedi Jan 6, 2014 9:03 AM
The Sun TV model of sourcing part of the ad inventory through content partners has hurt their revenues. In case national b'casters hike their inventory cost following the ad cap, frugal techniques will be in play, say experts
Abhinav Trivedi Dec 30, 2013 8:57 AM
The industry was at constant loggerheads, in an economy which de-grew & an industry whose revenue was flat. The big got bigger, while the small got squeezed, observes the MD & CEO, Times Television Network
Abhinav Trivedi Dec 27, 2013 9:57 AM
The industry was at constant loggerheads, in an economy which de-grew & an industry whose revenue was flat. The big got bigger, while the small got squeezed, observes the MD & CEO, Times Television Network
Abhinav Trivedi Dec 27, 2013 8:31 AM
It is learnt from highly placed sources in the industry that debt funding from stakeholders is in place. BARC has AAAI, IBF and ISA as its prime stakeholders
Abhinav Trivedi Dec 26, 2013 9:42 AM
Industry experts see the decision in the IndiaCast UTV Vs Dish TV case as more of a compromise between the two players. They believe that now it will be a game of crowdpulling
Abhinav Trivedi Dec 24, 2013 9:50 AM
Once you start to uncover costs & risks, you realise that there is tremendous amount of value that the customer is willing to pay that we neglect because of our focus solely on the product, said Prof Dawar in a special interaction with Vikram Sakhuja, Global CEO, Maxus
Abhinav Trivedi Dec 24, 2013 8:15 AM
Both IndiaCast and Dish TV are interpreting the court order, which is likely to be in public domain today, in their favour
Abhinav Trivedi Dec 21, 2013 8:46 AM
2013 will be remembered for the substantial efforts in making the broadcast industry transparent & accountable. From ad cap to TAM ratings, accountability was questioned by stakeholders at various phases
Abhinav Trivedi Dec 20, 2013 10:49 AM
2013 will be remembered for the substantial efforts in making the broadcast industry transparent & accountable. From ad cap to TAM ratings, accountability was questioned by stakeholders at various phases
Abhinav Trivedi Dec 20, 2013 9:17 AM
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