Date-wise News

The Consumer Electronics and TV Manufacturers Association (CETMA) has initiated fresh talks with the National Bank for Agriculture and Rural Development to propel rural financing of televisions sets and further fuel demand in rural areas.

exchange4media Staff Feb 7, 2005 7:29 AM

Mridul Srivastava has been appointed as the senior country manager of Tegic Communications, a wholly-owned subsidiary of America Online, Inc. and leading provider of predictive text input software to manufacturers.

exchange4media Staff Feb 7, 2005 7:28 AM

Samsung India Electronics Ltd has announced the appointment of Mr S.H. Oh as the new President and CEO of Samsung (South-West Asia). He takes charge from Mr K.S. Kim. In addition to India, Mr Oh would be in charge of all SAARC countries, except Pakistan.

exchange4media Staff Feb 7, 2005 7:27 AM

The stage is all set for the best of Hollywood's romantic hits on Valentine's Day. The English movie channels, Star Movies, HBO and ZMZ, have lined up the love stories throughout the day on February 14, targeting different age groups.

exchange4media Staff Feb 7, 2005 7:25 AM

Legal and accountancy professionals may win you a near-impossible case or solve your tax problems, but when it comes to convincing their apex regulators on adopting a more flexible approach towards the code of ethics, these professionals are finding the going tough. Their professional code of conduct does not allow them to `advertise' even in professional journals, or set up a Web site, or talk about themselves by way of circulars and brochures.

exchange4media Staff Feb 7, 2005 7:24 AM

While Cement advertising in Print has shown a hefty 70 per cent growth in 2004 over the previous year, the maximum ad spend was recorded by this sector in 2000. ACC was the top advertiser in 2004, followed by Lafarge.

exchange4media Staff Feb 7, 2005 7:23 AM

The Media Research User's Council (MRUC) has completed a decade in the industry and celebrating the occasion, by organising a forum 'Eye on Consumer, Eye on Media '05'. Apart from discussing issues concerning data from bodies like TAM, and other related factors, the council also instituted an annual award for effective data usage.

exchange4media Staff Feb 7, 2005 7:22 AM

As a new entrant, Godrej's Sofit, enters the breakfast cereal market, which has been till date tapped by just three players, Kellogg's, Mohun's and Bagry's. It would be interesting to see how the marketers cater to the varied Indian taste buds. A sneak peek into how they plan to enter the consumer's mind and most definitely stomach.

exchange4media Staff Feb 7, 2005 7:22 AM

The recent launches of business news channels have received positive response from the industry. While the numbers for CNBC’s ‘Awaaz’ are still awaited given the commercial launch on January 29, 2005, Zee Business is finding its footing. And ‘NDTV Profit’ has given the industry something to talk about. Business news in India sure has a promising future.

exchange4media Staff Feb 7, 2005 7:21 AM

The forum ‘Eye on Consumer, Eye on Media 05’ comprised of industry leaders sharing more on what they understood of the evolving consumer. Whether it was Wieden Kennedy’s Dan Wieden talking on Nike, Professor and author Venkat Ramaswamy, Business Standard’s T N Ninan or GCMMF’s B M Vyas – the bottom line was that for the new consumer it is all about self expression.

exchange4media Staff Feb 7, 2005 7:20 AM

TAM Media Research's data has indicated that 'Kkavyanjali' has opened to one of the highest numbers Indian television has seen in recent time. With this kind of opening, it will be interesting to watch how the show fares in the days to come.

exchange4media Staff Feb 7, 2005 7:18 AM

Pizza Corner is going through a face of transition with the company undergoing a number of modifications. Grey World Wide is the new creative and media agency for Pizza Corner, replacing Bull's eye Media.

exchange4media Staff Feb 7, 2005 7:17 AM

Our distinctiveness lies in linking what we do to the business outcome desired by our clients. In most cases, PR campaigns we undertake are about influencing a brand choice. These brands could be corporate brands, product brands, process brands, or people brands. It could appear clichéd to say that we think global and act local. There is not only truth in this, but also an acute business need, given the growing expanse of globalisation.

exchange4media Staff Feb 7, 2005 12:00 AM