Date-wise News

The sales of consumer durables for January-May this year have been a mixed bag with washing machines and air-conditioners showing rapid growth. According to AC Nielsen figures, colour televisions recorded a growth of just 2 per cent in volume for the five months of the year against the same period last year.

exchange4media Staff Jul 12, 2005 7:21 AM

Parle G has tied up with Raj TV in Tamil Nadu to reward toppers from classes X and XII across the 40 districts of the state, through the ‘Raj TV Mudhalvan Awards’. For Parle G, this is in line with the current campaign idea of ‘G for Genius’, and takes its scholarship initiatives forward, while for Raj TV this is the sixth edition of the awards.

exchange4media Staff Jul 12, 2005 7:20 AM

Vaishnavi Corporate Communications will be handling the public relations mandate of HCL Infosystems from now on. The company made an announcement to this effect recently.

exchange4media Staff Jul 12, 2005 7:19 AM

Leading international sports marketing agency Nimbus Sport has been appointed by A1 Team India to manage their commercial and sponsorship rights. The new World Cup of motorsport, A1 Grand Prix, has 25 teams from across the world taking part in the event.

exchange4media Staff Jul 12, 2005 7:18 AM

Saregama Films, a subsidiary of Saregama India Ltd, is foraying into the domain of the Bengali film industry, or Tollywood, as it is popularly referred to. Apart from production and distribution of Bengali films, Saregama Films is also focussing on leveraging the film releases as vehicles for brand promotion, including in-film branding options.

exchange4media Staff Jul 12, 2005 7:17 AM

While SMS is widely used by channels and radio stations, one untapped opportunity certainly lies for the retailers. The retailer may use it for announcing new schemes, or status of stock availability, among other things. But one needs to maintain the thin line between SMS promotion and SMS spamming.

exchange4media Staff Jul 12, 2005 7:16 AM

The Promax&BDA India Conference 2005 sure had earned the interest of many industry professionals and the results were obvious in the afternoon sessions of the event. The second half of the day was consumed with experts throwing more light on importance of marketing for reality genre and Indian motion films.

exchange4media Staff Jul 12, 2005 7:15 AM

Promax 2005 was a revisit of sorts – revisit to the thoughts already expressed and emphasised on by experts time and again. It stressed on getting the basics right. As Khalid Sayed, Associate Vice President, Programming, B4U Television Network addressed the topic ‘Creating the ultimate brand campaign – Tricks of the trade’, he touched upon the thrust areas relevant for effective brand communication.

exchange4media Staff Jul 12, 2005 7:14 AM

The PROMAX&BDA India 2005 Conference opened up to an enthralling audience in suburban Mumbai. This year’s PROMAX&BDA India Conference is chaired by STAR India COO, Sameer Nair; Jim Chabin is the PROMAX&BDA President and CEO; and the awards Chairman is Khalid Sayed, B4U Television Network Vice-President, programming and production.

exchange4media Staff Jul 12, 2005 7:13 AM

Sahara One TV might have had complaints from TAM Media Research last week, but this week, there is some good news for the channel, based on TAM data. The 9.00 pm property ‘Woh Rehne Waali Mehlon’ has delivered well for the channel in the latest TAM week, giving the show some unprecedented TRPs.

exchange4media Staff Jul 12, 2005 7:12 AM

Marketing Head of Nokia, Sanjay Behl, has put in his papers after a one-and-a-half-year stint. His new destination is Reliance Infocomm where he will be Head of Infocomm Marketing, and will also be responsible for corporate branding. He is slated to assume his new role in mid-August 2005. He will work directly with Anil Ambani.

exchange4media Staff Jul 12, 2005 7:11 AM

Initiative has bagged the media business of PVR Cinemas in Delhi and Khadim’s in Kolkata. The two accounts are worth over Rs 10 crore.

exchange4media Staff Jul 12, 2005 7:10 AM

DNA is all set to hit the market on July 30, 2005. The English daily from the Bhaskar-Zee combine is currently in the midst of various tie-ups to ensure maximum noise around the launch. DNA’s Marketing Head, Suresh Balakrishnan, claimed that over three lakh subscriptions are in place.

exchange4media Staff Jul 12, 2005 7:09 AM

The speculation as to who will enter the Mumbai market first, DNA or Hindustan Times, has ended. Hindustan Times has announced July 14, 2005 as the launch date for its Mumbai edition.

exchange4media Staff Jul 12, 2005 7:08 AM