Out Of Home News
Mumbai will host Asia’s first exclusive digital signage show on November 21 and 22 this year. The two-day event will comprise a convention featuring panel discussions, and an expo that will showcase cutting-edge solutions available in the digital signage space.
“There has been a significant shift in consumers’ lifestyles, the explosion in mobility and suburban growth. This has led to the entire OOH media assuming a far greater importance. View this in the context of severe media fragmentation and the extremely short attention span of consumers, and you will appreciate how integrated OOH is becoming brand strategic in nature.”
Laqshya Group will be sponsoring the Sri Lanka-Bangladesh cricket series in Colombo. Titled ‘Laqshya Series’, this event will have a single brand dominating with its presence on the field. The winning team will be awarded the Laqshya Trophy.
Garuda Advertising has bagged the creative duties of Punjab National Bank and will also handle the outdoors for Punjab Roadways. The PNB empanelment process took around three months, where 73 agencies were invited for media, strategy and creative presentation.
In a bid to create media properties for different brands and their consumers, Future Media, Future Group’s media venture, has acquired the media rights for 47 backlit signages, visual spaces and activation opportunities at 22 Camac Street, which houses retail outlets like Pantaloons, Food Bazaar, etc.
Radio City has launched its new outdoor campaign that claims to be live and interactive. The station intends to feature the winning listener from each station on billboards through a contest.
In a bid to break the clutter, Centurion Bank of Punjab and Arc Worldwide came together for a novel approach to promote the bank’s new branch. The agency used outdoor, direct marketing, activation, ambient, SMS and retail for this initiative at Mumbai’s Marine Drive.
WPP has announced that its wholly owned operating company GroupM has agreed to acquire, subject to regulatory approval, a majority stake in Interactive Television Pvt Ltd, an out-of-home marketing agency.
StarSight India, the out-of-home media solutions unit of Starcom MediaVest Group, has announced that it will be re-christened and re-branded as Navia Asia. The logo and graphics have been designed by Starcom MediaVest Group’s retail branding unit called Enhance India.
Arc Worldwide has created an Indian record, with the longest clothesline for promoting the detergent brand, Tide. The clothesline was strung along Hyderabad’s Hussain Sagar Lake, with 2,400 clothes hanging on a 5.5-kilometre long clothesline.
Tata Indicom VSAT has joined hands with Digifour Technologies to launch TNET Signage, a dynamic digital signage solution. This service intends to provide complete control in management and delivery of content to various destinations from a central point in real-time.
The Outdoor Advertising Convention 2007 ended with the awards ceremony held in Mumbai. There were total 23 categories that were awarded. The awards ceremony saw O&M walking away with a total of 24 awards including four Golds.
The post-lunch session saw some major interactive action through the panel discussion and the lone presentation that highlighted the advancements of OOH outside India.
The third edition of Outdoor Advertising Awards will be headed by Josy Paul, NCD, JWT. The awards will be held under the aegis of Outdoor Advertising Convention 2007, which will be held on June 8 and 9 in Mumbai.
Kingfisher Airlines takes their war with Jet Airways onto billboards by taking a dig at the latter’s taglines. Kingfisher has been constantly changing its billboard signs at a particular place where it is positioned above Jet’s billboard.
Sanjeev Hajela, President, Primesite, predicts that OOH has great possibilities of development and growth in India. There has been a significant shift in consumers' lifestyles and an explosion in mobility and suburban growth. This has led to the entire OOH media assuming a far greater importance, especially given the extremely short attention span of consumers.
MOMS, Madison’s outdoor unit, has divided its business into two geographical units. Rajneesh Bahl has been elevated as COO for West & South, and Dipankar Sanyal is COO for North & East. They will report to CEO, Soumitra Bhattacharyya.
Out of Home Media (India) is set for a launch with the rollout of around 2,000 LCD screens across 22 cities. It has entered into a strategic tie-up with Shanghai-based out-of-home TV media player -- Focus Media. The venture aims to reach out to 24 million people each month through this advertising medium.
“Logically, things should improve when you come out with better products. Eventually, you will have to look at advertisers as consumers. I think outdoors should become the Maruti 800 of the business. It has to be a volume business. Things will only improve if we have research.”
Subhiksha has tied up with vJive Networks for deploying OOH media solutions across all its stores in the country. The players intend to install audio-visual banners across the stores.
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