Date-wise News

Sanjeev Hajela, President, Primesite, predicts that OOH has great possibilities of development and growth in India. There has been a significant shift in consumers' lifestyles and an explosion in mobility and suburban growth. This has led to the entire OOH media assuming a far greater importance, especially given the extremely short attention span of consumers.

exchange4media Staff Apr 17, 2007 9:29 AM

Preeti Vyas Giannetti, Chairwoman and COO, VGC, has been invited to address the Semana Internacional Da Criacao Publicitaria, which is a prestigious Brazilian advertising congress that will be held in April in Sao Paulo, Brazil.

exchange4media Mumbai Bureau Apr 17, 2007 9:26 AM

PR firm Text 100 Public Relations has been voted the 15th best employer in the country. It was conferred this status by Hewitt under its best employers in India Survey 2007.

exchange4media Staff Apr 17, 2007 9:24 AM

Starting this month, Animax India launches three new shows: ‘Initial D’, ‘Press Play’ and ‘TechnoMax’. These will showcase the latest information on gizmos, gadgets and music.

exchange4media Mumbai Bureau Apr 17, 2007 9:23 AM

Zapak.com will be unveiling its new campaign for its property Zapak Mail in the coming days. A 360-degree approach has been planned with Cyrus Oshidar, as also collaboration with Marching Ants. The campaign has a media outlay of Rs 5-6 crore.

exchange4media Staff Apr 17, 2007 9:22 AM

Alexa.com has recently rated Manorama Online in the eighth position globally and first among websites of Indian newspapers. According to Mariam Mammen Mathew, COO, Manorama Online, this position can be attributed to the fact that the website caters to a very niche audience and provides the right choice and appeal among the target audience.

exchange4media Staff Apr 17, 2007 9:20 AM

Gautam Adhikari, Chief Editor of DNA since its launch in mid-2005, has put in his papers. Sudhir Agarwal, Managing Director, Diligent Media, will hold charge of editorial responsibilities till a new editor is found. Adhikari is yet to decide on his next course of action.

exchange4media Staff Apr 17, 2007 9:19 AM

TimeJobs.com claims to have clocked an average of 16,000 to 20,000 resume uploads a day, and sometimes even registering a peak of around 30,000 uploaded resumes on a single day. The job portal mainly attributes this to the online marketing campaign.

exchange4media Staff Apr 17, 2007 9:17 AM

Solutions Integrated Marketing Services has announced the revamp of its retail and trade marketing offerings, and the acquisition of a slew of clients. The retail and trade marketing division of Solutions, branded as ‘Retail Magic’, will represent an increasingly important part of clients’ expectations from BTL or marketing services agencies.

exchange4media Staff Apr 17, 2007 9:15 AM

MOMS, Madison’s outdoor unit, has divided its business into two geographical units. Rajneesh Bahl has been elevated as COO for West & South, and Dipankar Sanyal is COO for North & East. They will report to CEO, Soumitra Bhattacharyya.

exchange4media Mumbai Bureau Apr 17, 2007 9:14 AM

Earth Television Network and Mediascope have come together to develop earthTV’s business within India. Together, a network of earthTV’s cameras across India will be developed, and this network will generate daily live programming from earthTV’s global broadcasters.

exchange4media Mumbai Bureau Apr 17, 2007 9:12 AM

GoaFest 2007 is just a few days away and the Jury Chairmen, Josy Paul and Ravi Deshpande, share their thoughts on the judging process and the categories they will be moderating over the week.

exchange4media Staff Apr 17, 2007 9:10 AM