Date-wise News

MRUC has released the Indian Readership Survey (IRS) Round 1 data for 2007. There are not too many surprises, as the top publications of IRS 2006 R2 continue to hold their places. Dainik Jagran leads among dailies, Saras Salil is the leader in magazines and The Times of India reigns among English dailies. Almost all publications have registered significant drops.

Noor Fathima Warsia Mar 21, 2007 3:14 PM

Corporate videos aren't most people's idea of must-see TV, but a few brands are betting that consumers will seek them out on the Web.

exchange4media Staff Mar 21, 2007 9:19 AM

India PC shipments are expected to grow by 20 per cent this year. Worldwide PC shipments too, according to Gartner, are forecasted to total 255.7 million units this year — a 10.5 per cent increase from 2006. The PC revenue is projected to reach $213.7 billion, a 4.6 per cent increase.

exchange4media Staff Mar 21, 2007 9:17 AM

Haier Mobile has signed up Kapil Dev as its brand ambassador. The legendary all-rounder will endorse the handsets of the company for a period of three years.

exchange4media Staff Mar 21, 2007 9:16 AM

CMP Technology, a targeted media and marketing solutions company, will publish ‘CRN’ and ‘Network Computing’ from April in India on its own. Hitherto, Jasubhai Digital Media was publishing these titles under licence.

exchange4media Staff Mar 21, 2007 9:15 AM

Subhiksha has tied up with vJive Networks for deploying OOH media solutions across all its stores in the country. The players intend to install audio-visual banners across the stores.

exchange4media Mumbai Bureau Mar 21, 2007 9:14 AM

DIREM Mumbai has rechristened itself as Direxions Marketing Solutions. The change signifies the organisation’s focus on new age marketing solutions.

exchange4media Mumbai Bureau Mar 21, 2007 9:13 AM

India Today has entered into a licensing agreement with US-based Rodale Inc. to launch a women’s health magazine ‘Prevention’ in India. Sanghamitra Chakraborty will be the editor of the magazine.

exchange4media Staff Mar 21, 2007 9:12 AM

Deepak Jolly, VP-Public Affairs and Communication, Coca-Cola India, has been conferred the ‘Communicator of the Year Award’ at the Annual Achievers Award 2006 for his contribution in the field of public affairs and communications. The award has been instituted by the Public Relations Council of India.

exchange4media Staff Mar 21, 2007 9:11 AM

Google has announced the appointment of Shailesh Rao as Managing Director, Sales and Operations, for Google India. He will manage Google’s domestic business and strategic partnerships in India and will be based in New Delhi.

exchange4media Staff Mar 21, 2007 9:10 AM

Neville Taraporewalla has joined Publicitas Promotion Network as CEO for its new digital media entity in India, and as Online Media Director, APAC. He will be responsible for setting up the online operations in India to promote online advertising for publishers in India and abroad.

exchange4media Mumbai Bureau Mar 21, 2007 9:09 AM

FICCI Frames 2007 has a host of sponsors vying for attention. The sponsors of Asia’s largest convention on the business of entertainment include a list of some of the country’s biggest corporates.

exchange4media Staff Mar 21, 2007 9:08 AM

The recent ILT 2006 has evoked mixed reactions from the industry. While some expressed the need for a more robust methodology, others accepted it since it is the only independent system available in the country. exchange4media spoke with industry players to find out their views.

exchange4media Staff Mar 21, 2007 9:07 AM

Quasar Media has kicked off blog marketing on YouTube to promote Reebok’s TVC during the ICC World Cup. The agency is also handling Reebok’s initiative of powering live scores on Google’s search engine. The account size is estimated to be Rs 8 crore.

exchange4media Staff Mar 21, 2007 8:58 AM