Out Of Home News
OOH specialists, Yuvraj Agarwal, former COO, Ambient and Airports, Laqshya Media, and Satish Kailash Singh, former CEO, OMI, have jointly ventured into the media solutions business with Realm Media Solutions Pvt Ltd. The venture also has a specialist OOH arm, Realm OOH.
Three D Holograms Pvt Ltd has entered into a strategic alliance with Times Innovative Media Ltd for advertising sales of 3D LCD screens at the Mumbai airport. These screens are IPTV enabled and would be of great interest to brands from categories such as automobile, telecom, FMCG, lifestyle premium products and hospitality.
Posterscope’s Hyperspace division has implemented eight new innovations for Philips music player, Big Bazaar exchange offer, Google IPL, Bharti AXA General Insurance, Marks & Spencer store launch, and new flights of Qatar Airways from Bangalore to the world via Doha.
John Players has launched new OOH campaign featuring new brand ambassador actor Ranbir Kapoor. The clothing brand has made use of innovative billboards with design elements to create a 3D effect. The billboard campaign has been ideated by Encyclomedia and executed by Mudra Max and can be currently seen in Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.
After a long and an eventful decade at Laqshya Media, Satish Singh, President OMI, has decided to move on. With the strategy to consolidate all its business under one brand, Indrajit Sen, currently President - Projects, takes over as CEO of Laqshya Media. In a parallel development, Soumitra Bhattacharyya takes over as President - Corporate Affairs.
Dhanraj Group from Gujarat, which has diverse business interests for the past 35 years, has now ventured into outdoor media under the name Rajni Marketing. The Group also has presence in the media business with a daily, ‘AajKaal’, which is published from Rajkot, Jamnagar, Bhavnagar, Porbandar, Ahmedabad and Bhuj.
In what is touted as a first-of-its-kind move, ‘Top Way’, an offshoot unit of Shree Advertising, has bagged the exclusive rights to fully wrap BEST’s fleet of AC king long buses with advertising. This puts Mumbai on par with some of the top cities in the world that currently use state-of-the-art public transport to carry brand messages.
Global Advertisers, an advertising and media solutions company headquartered in Mumbai, is aggressively targeting more businesses this year, buoyed by a market back on the growth path.
Posterscope India’s client tally has crossed the golden landmark of 50 clients in India, with the recent wins of Marks & Spencer, YouTube, Nestle and Colgate. 2010 has begun on a high note for Posterscope India, with Bharati Axa, BMW, Tata Housing, Essar, Shapoorji Pallonji, CNBC, Go Cheese and others also awarding OOH assignments to the agency.
DLF Emporio Mall has brought together TDI International India Ltd, Samsung and Scala, touted as the world’s largest digital signage technology provider, to deliver, what it claims, an experience that has never been brought to Indian malls before – visually breathtaking digital signage.
Katrina Kaif cheek-to-cheek with a cut mango – the visual is sensual, mouth watering, and traffic stopping. It’s the new Slice campaign hitting Mumbai. With the outdoor medium playing a lead role, Pepsico has set out to capture the mango-loving metropolis. The out-of-home plan is being executed by Platinum Outdoor.
OOH Media India Pvt Ltd has announced an exclusive strategic partnership deal with 24-hour radio taxi service, Mega Cabs, wherein OOH Media will market advertising inventory for the latter’s fleet of 700-plus cabs pan India.
India’s technology hub Bangalore has been witness to some innovative campaigns for Yahoo! and Aircel. OOH company JCDecaux has created a new iconic structure for Yahoo! at the Bangalore International Airport. Meanwhile, Aircel has joined hands with Mudra Max and JCDecaux to create a unique branding opportunity by branding the roundabout at the Bangalore International Airport with a head-turning structure.
Navia Asia has chalked out some aggressive plans for the year ahead. The company had recently launched a second unit, Vector. Sharing the company’s growth plans, its CEO, Sanjay Shah, says that Navia Asia plans to consolidate this year, where there would be more focus on technology and expansion.
The OOH players are quite optimistic about the Budget regarding GDP growth. They are expecting that there would be no increase in service tax or VAT. The OOH players are also looking forward to additional benefits been given to new media options and digital OOH.
Posterscope India, the OOH company from the Aegis Media Group, has come out with an innovative OOH campaign for the launch of Future Group’s Home Town, said to be the biggest home improvement retail format in India.
Percept Out-of-Home, a division of Percept Ltd, has created some clutter-breaking outdoor innovation as part of a month-long campaign for ‘Horlicks ProHeight’ in Kolkata.
Ogilvy Landscapes has won the out of home business of Canara HSBC Oriental Bank of Commerce Life Insurance Company Ltd second time in a row. Ogilvy Landscapes had won this business in a multi-agency pitch for the first time in 2008, when the company was planning to launch its insurance products.
Starcom MediaVest Group has announced the launch of a new out of home agency ‘Vector’. The agency would be headed by Sriram Iyer, who will be its Chief Operating Officer. Vector will be headquartered in Mumbai and operate as a division of Starcom MediaVest Group, with operations in all the metros. Iyer will work under the leadership of Sanjay Shah, CEO, Vector.
After the histrionics of Rakhi Sawant and her Swayamvar, NDTV Imagine premiered ‘Rahul Dulhaniya Le Jayega’, the second of the Swayamvar series, on February 1, 2010. The outdoor campaign by MOMS Outdoor Media Solutions for the show has managed to grab attention with its innovative ‘wedding’ look.
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