Out Of Home News
The Airports Authority of India (AAI) has invited a ‘two-packet-system’ bid for the installation of ball balloon lights with ad displays on them outside the terminal building at Patna’s Jayaprakash Narayan International (JPNI) Airport. The contract period is for three years.
Milestone Brandcom Group is all set to launch initiatives in the retail, brand activation and sports marketing space. The first to get off ground is its retail initiative – Milestone LastMile. This will be followed by brand activation and sports marketing initiatives in a few months’ time.
The Airports Authority of India (AAI) has invited bids under the ‘two packet system’ for the advertising rights on approximately 800 passenger baggage trolleys along with their retrieval, maintenance and safeguarding at the new airport terminal building of the Goa Airport.
Publicitas, the Swiss media consultancy, which has been in business in India for the last 10 years through its company Mediascope Publicitas, is expanding its scope of services in the Indian market with the launch of its out-of-home business. Robin Carruthers will be spearheading Mediascope Publicitas’ OOH business as its Managing Director.
The Delhi Metro Rail Corporation (DMRC) has invited bids from national, multinational agencies and corporates for licensing out advertising rights inside MRTS stations (Barakhamba Road to Dwarka, excluding Rajiv Chowk) on Line 3. The contract shall be awarded for a period of five years and an EMD of Rs 20 lakh is required.
Primesite, the out-of-home solutions unit of Mudra Max, has executed another innovative campaign to support the launch of Aircel’s ‘Music Connect’ service. The campaign, which kicked off on May 21, aims to convey about Aircel’s new concepts in Mobile Value Added Services (M-VAS).
While industry experts can’t stop gushing about how out-of-home advertising has become an integral part of a brand’s communication plans and how much the media can be tapped to grab eyeballs of people increasingly spending their time outdoors, what exactly is the potential of this medium? What are the new trends emerging? exchange4media speaks with industry experts to get a better understanding of the OOH medium.
Cinema is an audio-visual medium where the ad message is delivered in a larger-than-life format and in a clutter-free environment. With a burgeoning multiplex network, this medium can deliver a lot more. Qube Cinema Networks recently launched a currency designed to measure the value delivered by cinema in a given brand’s media plan. Arvind Ranganathan, CEO, Real Image, explains how this currency can work out for brands and media planners.
Primesite, Mudra Max's out-of-home solutions unit, recently executed a campaign for TVS Motors. The campaign - 'Traffic, Ab no tension' - was to announce the launch of TVS Motors' new bike 'Jive'. Primesite sought to highlight the no-stress drive on Jive by means of an effective outdoor campaign.
Bharat Sanchar Nigam Ltd (BSNL) has invited applications from OOH agencies for empanelment for the J&K telecom circle. The empanelled agency/ agencies will be responsible for BSNL's marketing and publicity activities, including advertising in outdoor, print and electronic media. The selected agencies shall be empanelled for a period of two years.
MMRDA (Mumbai Metropolitan Region Development Authority) has invited sealed bids from the outdoor agencies, for leasing out the commercial rights to display advertisements on 15 FOBs (foot over bridges) on Eastern and Western Express highways in Mumbai. The tender has been divided in two packages. The package one consists of six FOBs located on Eastern Express Highway and package two consists of nine FOBs on Western Express Highway.
The Organising Committee of the Commonwealth Games 2010 has invited bids from OOH agencies for production of vehicle graphics, standees, banners and signages for national sector of the Queen’s Baton Relay 2010. The specified materials will have to be delivered latest by June 5.
Percept Out-of-Home has had its hands full creating the buzz for Indigo Nation’s range of ‘reversible’s clothes during the recently concluded IPL season. The OOH agency has also been selected to handle Levi’s ‘Change your World’ campaign that celebrates completion of 15 years of the denim brand in India. Both the accounts were awarded to Percept OOH following multi-agency pitches.
Following a multi-agency pitch, Percept Out-of-Home has been recently assigned the outdoor duties of Kohler Power Systems India. Kohler Power Systems, a company dealing in the electrical generating industry for more than 75 years, provides a one-source responsibility for its generating systems and accessories.
Bharat Sanchar Nigam Ltd Mumbai has invited the media arms of its empanelled agencies – EuroRSCG, Percept Media, Prachar Media and Mudra Max – to pitch for its media duties. The telecom giant has also called for an OOH pitch. According to industry sources, the cumulative account size is in the region of Rs 150 crore.
The Mumbai Metropolitan Region Development Authority (MMRDA) has invited tenders for display of advertisements on 18 skywalks constructed in Mumbai Metropolitan Region (MMR). The last date for submitting bids for the five-year advertisement treaty is June 14, 2010.
The Delhi Outdoor Advertisers Association (DOAA) Executive Committee met on May 7, 2010, where the issue of clearing of outstanding dues by defaulter media buying agencies came up. Decision was also taken to continue with the old rate for membership fee of the Association till June 7, 2010.
Outdoor today is being seen as much better organised than what it used to be a decade back. Delhi itself has had some kind of regulation coming into effect, which has helped the cause of outdoor advertising. I don’t think the government is being negligent about it, but I would say they are waking up to the fact that outdoor could be a great revenue earner for them. At the end of the day, media owners have to self regulate if this business has to survive long enough and move towards becoming a more organised and professional industry.
Mountain Dew, the beverage brand from the Pepsi stable, has sought to build greater brand connect that takes forward its ‘Darr ke aage jeet hain’ proposition with a series of on-ground activities executed by outdoor media firm Jagran Solutions. The activation is being executed in cities like Lucknow, Kanpur, Allahabad, and Varanasi, among others.
After hectic bidding, Delhi International Airport Pvt Ltd (DIAL) has awarded the licence for its new airport terminal (P3) for advertisement locations at Indira Gandhi International Airport to Times Innovative Media Pvt Ltd, a subsidiary of Entertainment Network (India) Ltd (ENIL). TIMPL operates its OOH media business under the brand name Times OOH.
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