Out Of Home News
Laqshya Media provided OOH support to Maharashtra Government for its week-long cultural festival, ‘Mumbai Saptarang’, which was held between January 22 and 28, 2010. The event was organised by the Cultural Affairs Department as part of the Golden Jubilee Celebrations of the state of Maharashtra.
MRF has taken the out of home route to plan an activity that would “create instant notice ability, high brand recall and hence a talking point”. The chosen location for this was Chennai airport. TDI executed this campaign for MRF, which kicked off in January 2010.
Disney Studio has made significant use of the out of home route for its forthcoming 3D movie ‘Toy Story 2’. Starcom MediaVest Group’s OOH arm Navia Asia has partnered with Disney for the campaign.
Out-of-home advertising in India is no longer confined to hoardings and billboards at strategic locations. The country’s super fast Rajdhani trains have become moving billboards with technology making the wrap concept a major hit. One such example is that of the OOH initiative undertaken by Peacock Media to promote Kerala tourism.
Big Street, the OOH division of Reliance Media World Ltd operating in the media aggregation space, is strengthening its hold by adding meticulously evaluated media assets, which offer advertisers an exceptional assortment of outdoor inventory.
OOH Media Pvt Ltd as tied up with UTV Global Broadcasting to promote their newly launched channel UTV Action. As per the tie-up OOH Media will promote UTV Action in select locations in metros and mini-metros through roadblocks.
when it comes to some sensational eye-popping advertisements – nothing can beat the outdoor variety. Billboards at vantage points, transit shelters, digital signage, posters on buses and trains simply help to get the message across. Laqshya Media’s Indrajit Sen shares his views on were the OOH industry headed in 2010.
MPG Active, the out-of-home media service agency from Havas Media’s Media Planning Group, is looking forward to continuing its growth story in 2010 as well. The outdoor advertising company is said to have received an overwhelming response across categories entrusting their duties to the agency.
Milestone Brandcom has partnered with eBay to create awareness through a high decibel OOH campaign with eye catching innovation in metros. The campaign has been live for 10 days now.
Taping into the opportunity offered by the Delhi NCR’s DND Flyway for innovative OOH solutions, Times OOH has conceptualised the latest campaign for Tata Indicom Walky. A 3D replica of the Walky phone has been placed on a unipole, which is illuminated at night. Similar replica was earlier placed on Bhairon Marg (near ITO) in Delhi.
UTI Mutual Fund House has unveiled an outdoor campaign to reach out to potential customers in 11 cities across the country. The campaign seeks to reiterate UTI’s traditional leadership in the financial market with the tagline ‘Kisne Sikhayi India Ko Investment Ki Bhasha’. OMI, an arm of the Laqshya Group, has executed the campaign.
Videocon has done its OOH branding in the form of LCD cut-outs at the Hyderabad Airport. This comes on the heels of the Group branding the Gateway Tower in Gurgaon in Haryana on one side with the Videocon logo and a similar one at the Videocon Tower at Jandewalan, New Delhi. This innovation has been done in-house at Videocon.
Aamir Khan has delivered yet another hit with his ‘3 Idiots’. Times OOH has conceptualised a campaign involving the movie for Reliance Life Insurance, which can currently be seen on Patel Bridge in Mumbai.
The long awaited tie-up of Yash Raj Films (YRF) and Sony Television is finally on paper with the Sony YRF Channel to go on air in early 2010. OOH Media has executed a launch campaign across cities and clusters for the channel, which will be for a period of three weeks.
Krimson Media Services Pvt Ltd has bagged the exclusive on-ground rights to India’s tour of Bangladesh, which includes a seven-match ODI Tri-Series between India, Bangladesh and Sri Lanka, and two Test-match series between India and Bangladesh, starting January 4, 2010. Idea telecom is the title sponsor for the cricket series.
Milestone Brandcomm has executed an OOH campaign for two of Colors’ new shows, ‘Lagi Tujhse Lagan’ and ‘Yeh Pyar Na Hoga Kam’. The campaign, which got underway on December 20, is visible across 25 cities mainly in the Hindi belt, and will continue for six weeks.
Uninor, the latest entrant in the Indian telecom market, is painting Karnataka blue in a bid to make the Uninor Brand come alive. The company has entered into an advertising pact with the Bengaluru International Airport Ltd (BIAL) to showcase its ads at strategic locations within the airport premises. It is claimed to be the first time that a company has put up a 297 x 1.6 board in any airport across the country.
Aaren Initiative has planned and executed a visible OOH campaign for Knorr Soups in various cities, including Mumbai, Delhi and Kolkata. The core objective of the campaign was to get the advertising idea of 7 pm Knorr Soups into out of home and build saliency of Knorr in key geographies.
James Cameron’s latest sci-fi saga ‘Avatar’ has the world in its grip with its dazzling special effects. Massive promotion preceded the film’s release in India on November 18, 2009, a large part of which constituted the outdoor media. Zenith Outdoors has executed the outdoor campaign for the movie.
Percept Out Of Home’s vertical – Percept Rural – is executing a month-long Samsung Sambandh Utsav campaign across the districts of Indore, Bhopal and Jabalpur in Madhya Pradesh. The campaign will continue till January 3, 2010 and will witness three branded vehicles visiting these three districts.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
