Out Of Home News
The Airports Authority of India (AAI) has invited for bids under the ‘two-packet-system’ for installation of two ball balloon lights in the city side canopy area with ad displays at the new international terminal building at Trivandrum Airport.
The Kolkata Metropolitan Development Authority (KMDA) has invited technical and financial bids from private sector firms for displaying advertisements through different media formats such as billboards, hoardings, back-lit kiosks, etc., along the Eastern Metropolitan Bypass.
The Bangalore Metropolitan Transport Corporation (BMTC) has invited offers from interested parties for fixing, erecting and maintaining of hoardings and display boards at Kempegowda, RPC layout, Malleshwaram, Yelhanka 5th phase bus stations and Subhashnagar bus depot in lieu of advertisement rights.
BIG Street, the OOH arm of Reliance Broadcast Network Ltd has recently announced two acquisitions. The first acquisition is that of the high potential Delhi Tourism and Transportation Development Corporation (DTTDC), and second is the Street Furniture Makeover project for a period of 22 years.
The Airports Authority of India (AAI) has invited bids under the ‘two-packet system’ from ad agencies for advertisement rights at the Jammu and Kolkata airports.
The Delhi Metro Rail Corporation (DMRC) has invited bids from agencies for licensing out advertising rights inside nine underground stations on Line 2, southern extension of the MRTS Phase-II (Udyog Bhawan to Saket). The contract shall be awarded for a period of five years.
<p align=justify>Media owners are getting increasingly organised. Industry status for outdoor advertising and the formation of outdoor associations and tools are being recognised as common currency, and outdoor is getting its due respect in the business… We could not have asked for a better year. Awesome sounds like a mild word referring to the performance of Primesite. We intend to be holding 40 per cent custodianship of the OOH market in coming two years.
The Airports Authority of India (AAI) has floated a tender under the ‘two-bid’ system for awarding advertisement rights at the Maharana Pratap Airport, Udaipur. The display locations being offered are inside and outside (city side) of the terminal building. The contract is for a period of five years.
Jaipur-based outdoor advertising firm NS Publicity and LSTL Media (OOH media owner) have bagged a Noida Authority contract for exclusive ad rights on a prominent foot overbridge (FOB) adjacent to the popular The Great India Place mall in NCR’s Noida region and two sets of bus queue shelters totalling 50 bus queue shelters, spread across the city.
The Maharashtra State Road Development Corporation (MSRDC) has invited sealed tenders from interested parties for advertisement display rights on vertical faces of the superstructure of the obligatory span of Everard Nagar flyover on the Sion-Panvel Highway.
Big Street, the OOH arm of Reliance Broadcast Network, has announced its latest win – the 483-strong bus network of the Chandigarh Transport Undertaking. This includes 60 low floor intra-city JNNURM (Jawaharlal Nehru National Urban Renewal Mission) buses and 40 AC buses.
The Ahmedabad Municipal Corporation (Mahanagar Seva Sadan) has invited bids from OOH companies for the construction of skywalks on a build-operate-transfer basis at various locations for the Bus Rapid Transit System in the city. The locations include those at Narol, Nehru Nagar, Jodhpur cross roads, Mani Nagar and places near Big Bazaar.
The Delhi division of Northern Railways has invited tenders under the 'two-packet' system for sole advertising rights through vinyl wrapping of interiors and exteriors of the Shatabdi Express. The rights also include advertising in the 'on-board' infotainment system in the Shatabdi trains.
We intend to hold 40 pc custodianship of the OOH market in next 2 years: Mandeep Malhotra, Mudra MAX
"Media owners are getting increasingly organised. Industry status for outdoor advertising and the formation of outdoor associations and tools are being recognised as common currency... We could not have asked for a better year. Awesome sounds like a mild word referring to the performance of Primesite. We intend to be holding 40 per cent custodianship of the OOH market in coming two years," says Mandeep Malhotra, Senior Vice President, Mudra MAX.
The North Eastern Railway has invited tenders under the ‘two-packet’ system for sole advertising rights through vinyl wrapping on the exteriors of the Pushpak Superfast train (Lucknow-Mumbai-CST-Lucknow). The tender closes on June 30.
The Maharashtra State Road Transport Corporation (MSRTC) had invited tenders from agencies for awarding advertising rights on its fleet of buses for a period of three years. The advertising rights would be awarded for air-conditioned buses running on nine routes in the state, carrying over 7,000 passengers every day. June 17, 2010 is the last day for submission of duly completed tenders.
INQ Mobile, the wholly-owned subsidiary of Hutchison Whampoa, has launched its first ever campaign for India. Executed by MPG Active, the outdoor and activation division of Havas Media, the campaign involves setting up the tallest billboards in the NCR region of Gurgaon.
Tata Teleservices (Maharashtra) Ltd (TTML) has called for an OOH pitch. The incumbent agencies for Tata Teleservices include MOMS, Laqshya Media and Square Circle Outdoors. It is learnt that besides the three incumbent agencies, Clear Channel Aaren Initiative, and Mudra MAX-OOH are among those vying for the business.
Marketers are seeking solutions beyond traditional billboards and it is becoming critical to integrate this with retail signage and visual merchandising for maximum impact. With larger share of overall media budgets, OOH is becoming centralised and is being driven by brand strategy to a far greater extent compared to the previous years, where it was decentralised and pretty much left to sales and distribution. Media owning is looking attractive and there is likely to be significant consolidation in this space.
Much has been written about the burgeoning growth in the OOH industry. Heavy investments are being made in the latest technology. However, the industry is marred by lack of proper regulations and guidelines in place, which make this growth amoebic at best. Some leading OOH industry players share their views on bringing in regulations, collections, dealing with government authorities and more…
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