Out Of Home News
The Bihar State Road Transport Corporation (BSRTC) has invited bids under the ‘two-packet system’ from ad agencies for empanelment for planning and conducting of ads issued by BSRTC, utilising the Corporation’s buses and bus stands for advertising purposes.
LiveMedia has announced a strategic alliance with Barista Coffee Company Ltd, wherein, 200 Barista Lavazza outlets across India will have LiveMedia screens on their premises.
Reliance Broadcast Network’s OOH division, Big Street, has won a five-year contract for the development of Delhi Metro’s high potential Line III. This immediately follows the 22-year contract on a Build-Operate-Transfer basis for street furniture makeover with the Municipal Corporation of Delhi.
Prime Outdoors, part of Prime Market Research, has recently launched a new software that provides an easy and convenient way to search, select and book hoarding sites across India.
The Himachal Road Transport Corporation (HRTC) has invited tenders from interested parties, offering ad rights on its fleet of buses that ply within and outside the state, for a period of one year. This period can be extended for another year. The ad rights will be awarded for 311 buses.
<p align=justify>Technology has a much bigger role in the future of outdoor advertising. We have taken a lead in digital out of home industry. Though it expands the overall OOH market, it still remains to achieve critical mass. As a medium, there is a possibility of interacting with the TG in real time, which needs to be encashed. Once the basic issues with OOH (metrics, site evaluation tools, etc.) are taken care of, I guess we can move a notch up and seriously start using technology as an enhancer for the business. We look digital as future of outdoor. In 5-10 years, digital will be very big in India.
Pioneer Publicity has won the exclusive rights on 425 pole kiosks located on four key flyovers in Mumbai in a competitive bid called by the Maharashtra State Road Development Corporation (MSRDC). The contract will come into effect from August 1. Alakh Advertising had earlier held the ad rights.
The Waltair Division of East Coast Railway has invited sealed tenders for the allotment of portico ceiling space for erecting ad dangler balloons at Visakhapatnam, Vizianagaram and Duvvada railway stations. The contract shall be awarded for a period of three years.
The Andhra Pradesh State Road Transport Corporation (APSRTC) has invited applications for appointing ad agencies for a wide range of media formats. The EMD required ranges from Rs 1 lakh to Rs 5 lakh, based on the different categories of displays.
The Airports Authority of India (AAI) has invited bids under the ‘two-packet system’ from OOH firms, offering ad rights on nearly 607 passenger baggage trolleys at the international airport in Jaipur. The contract will be awarded for a period of three years.
The Secunderabad Division of South Central Railway has invited sealed tenders for awarding advertising rights through hoardings and glow sign boards at 83 railway stations. The contract will be awarded for a period of three years with the renewal provision for a further period of two years.
The Tourism Corporation of Gujarat Ltd (TCGL), an undertaking of the Government of Gujarat, has invited tenders for display rights on advertisements. TCGL undertakes various commercial and promotional activities and plays the role of a catalyst to promote and develop Gujarat tourism within and outside the state.
The Delhi Metro Rail Corporation (DMRC) has invited bids from national, multinational agencies and corporates for licensing out advertising rights inside 12 stations of MRTS Phase-II (Lajpat Nagar to Badarpur). The contract shall be awarded for a period of five years and an EMD of Rs 10 lakh is required.
Dabur India’s brand Oxybleach has tied up with Pure Model Agency to launch India’s International Face 2010 (IIF), a nationwide search for one deserving male and one deserving female, who will be given a chance to take centrestage in the fashion capitals of the world.
North Eastern Railway has invited tenders from ad agencies offering ad rights through various media formats such as display boards, hoardings and glow signs for different railway stations within the Izatnagar division. The contract shall be awarded for a period of three years.
<p align=justify>The OOH business in India is quite fragmented and there is enough for all to partake. Also, the outdoor business is seeing newer categories increasing their spends and whoever presents the best go-to-market strategy wins the pitch. At the end of the day, it’s all about good planning and timely execution. Jagran Engage’s USP has always been on two levels – we cater to clients as media owners as well as a specialist agency with the wherewithals to provide great planning and timely execution.
The Anchor Electricals campaign was conceptualised, created and executed solely by Outdoor Advertising Professionals (I) Pvt Ltd (OAP) in three stages. The aim was to show the birth of a new identity for Anchor through gradual change of the old logo and the emergence of the new one.
Doordarshan has invited applications to empanel agencies for its outdoor advertising activities. The contract shall be awarded for a period of two years. The earnest money deposit (EMD) required for this tender has been set at Rs 5 lakh.
The Mumbai Metropolitan Region Development Authority (MMRDA) has invited bids from interested agencies for leasing out ad display rights on eight flyovers on the Western Express Highway in Mumbai. The space being offered through this tender is 1880 sq. m. The tender has been divided into eight individual packages. Each package consists of one flyover. The contract shall be awarded for five years.
The Delhi Metro Rail Corporation (DMRC) has invited bids for licensing out ad rights on civil structures within the underground section from Udyog Bhawan to Saket and elevated section from Qutub Minar to Guru Dronacharya station. The contract shall be awarded for a period of five years and an EMD of Rs 17 lakh is required for this tender.
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