Date-wise News

The 30 per cent rise in print advertising by Hair Remover advertisers comes on the heels of a negative growth of 9 per cent in 2004. Among brands, Reckitt Benckiser’s Veet was the top advertiser. National magazines and Delhi newspapers cornered most of the print advertising in this category.

exchange4media Staff Jul 4, 2005 5:18 PM

Starcom has added another client to its kitty, after its recent Chennai wins. Following a multi-agency pitch, Starcom has been awarded the media responsibilities of General Mills, which markets various products under the Pillsbury, Betty Crockers and other brand names. Company sources, on condition of anonymity, claim that the size of the account will go up to Rs 12-14 crore in view of new brand launches that are on the anvil. The incumbent on the business is Carat.

exchange4media Staff Jul 4, 2005 11:48 AM

With the galloping Indian economy putting more disposable income in the bulging pockets of well-heeled Indians, luxury car makers - led by Bentley, Porsche and Audi - are stepping on the gas with plans to woo these high spenders.

exchange4media Staff Jul 4, 2005 8:03 AM

The government’s decision to allow foreign direct investment (FDI) in private FM radio is likely to trigger foreign investment inflows of Rs 200 crore in the next 18 months.

exchange4media Staff Jul 4, 2005 8:02 AM

A Hindi political news fortnightly, ‘Senior India’, was launched on Saturday. The national magazine is published by Delhi-based real estate company, Senior Builders, which has already announced its plans to launch a Delhi-centric television channel later this month.

exchange4media Staff Jul 4, 2005 8:01 AM

K Sera Sera Productions has decided to shift its business focus to television programming in order to streamline its revenues. Kacon Sethi, CEO, K Sera Sera Productions, says that cinema is a very volatile arena.

exchange4media Staff Jul 4, 2005 8:00 AM

Indian Television Academy which launched the television glossy GR8 two years ago, now plans to launch a Hindi edition of the magazine in August.

exchange4media Staff Jul 4, 2005 7:59 AM

Shares of television broadcasters have been on a roll, thanks to a flurry of favourable news reports on the media sector. It may be time to take a break before the next round of run-up.

exchange4media Staff Jul 4, 2005 7:58 AM

An important issue facing FM players is whether there is a need for a more effective tool to measure the popularity of radio stations. With the plethora of radio stations likely to come up in the near future, monitoring will be a nightmare.

exchange4media Staff Jul 4, 2005 7:56 AM

Coca-Cola India has announced that John Ustas will become CEO of the India Company-owned Bottling Operations (CBO) effective July 1. A statement from the company said that this move will help strengthen Coke’s management team in India and appropriately position the company to capture a new level of success in one of the company’s most important long-term growth markets.

exchange4media Staff Jul 4, 2005 7:54 AM

Lowe Worldwide, as part of its global restructuring, has appointed Lintas India’s Chairman & Managing Director Prem Mehta to its Global Management Board. Mehta will continue as Chairman and MD of Lintas India. He will also assume regional responsibilities for the Lowe network in South Asia.

exchange4media Staff Jul 4, 2005 7:52 AM

STAR India is taking weekends very seriously. Apart from the decision to bring ‘KBC 2’ on the weekends, STAR Plus will also see two of its shows going Monday to Friday and the channel has also planned another Friday to Saturday on 10.00 pm – all action effective August 5, 2005.

exchange4media Staff Jul 4, 2005 7:51 AM

Cannes awards ideas that are global ideas, great ideas, fun ideas, and ideas for worthy causes or small companies. Are we then talking of a need to do scam ads, which are not the real advertising for the local market, but are the kind of stuff that might work at Cannes?

exchange4media Staff Jul 4, 2005 7:50 AM