Date-wise News

Radio City has signed up Everest Brand Solutions as its ad agency to handle the creative and strategic duties for the brand. Six large-sized agencies, namely, Lowe Lintas, Mudra, Bates, Ambience, O&M and Everest, had made presentations. Industry sources peg the account size at around Rs 5-6 crore.

exchange4media Staff Jul 25, 2005 6:27 PM

The FMCG sector is riding high on modern retail trade formats in '05. Booming business from supermarkets, hypermarkets, etc, which is growing at over 30%, has begun throwing up substantial sales volumes for the fast moving consumer goods (FMCG) industry in '05. Industry officials expect the total contribution from modern trade to cross 10% from the current 3-5% in the next few years.

exchange4media Staff Jul 25, 2005 8:49 AM

Looking at the potential in the snack food category, Ahmedabad-based Mcfills Foods has recently forayed into this segment launching four new brands – NE Day, NE Time, NE Where and NE Way – which will be available in 22 states across India at a price range of Rs 5 to Rs 20.

exchange4media Staff Jul 25, 2005 8:48 AM

The genre of game shows has been pioneered by Radio City with the famous Radio City 91FM Suno Aurr Lakhpati Bano, which generated an overwhelming response of over 12.3 million calls in just five weeks, says Ambar Basu, VP-Finance, Radio City.

exchange4media Staff Jul 25, 2005 8:40 AM

The Chennai Ad Club is getting ready to host a seminar on ‘Rural Marketing & Communication’, in association with the recently formed Rural Marketing Agencies Association of India (RMAAI), on July 29.

exchange4media Staff Jul 25, 2005 8:39 AM

Pankaj Saxena, Vice President, Programming, Discovery Networks India, has quit owing to his ill health. Saxena put in his papers about two to three weeks ago.

exchange4media Staff Jul 25, 2005 8:38 AM

The Indian Broadcasting Foundation (IBF), the representative body of television broadcasters, got its website (ibf-india.com) recently. Union Minister for Information and Broadcasting, Jaipal Reddy, launched website.

exchange4media Staff Jul 25, 2005 8:37 AM

Noodles/Pasta advertising registered a 42-per cent growth in the first five months of 2005. In recent times, highest growth was observed in 2004. Maggi Vegetable Atta Noodles advertised extensively during Jan-May 2005. English was the most preferred language by noodles/pasta advertisers. General Interest Publications got the maximum advertising.

exchange4media Staff Jul 25, 2005 8:36 AM

Bookstores are trying to be associated with readers through various innovative formats and means and a phenomena like Harry Potter just seems to provide the needed boost to the industry.

exchange4media Staff Jul 25, 2005 8:35 AM

Bennett, Coleman & Company Ltd is leaving no stone unturned to popularise the recently launched Mumbai Mirror. Not only has it been giving the paper free with every copy of The Times of India, BCCL is also giving away prizes to whoever is found carrying a copy of Mumbai Mirror.

exchange4media Staff Jul 25, 2005 8:34 AM

The seminar marking the Diamond Jubilee anniversary of the Advertising Agencies Association of India (AAAI), ‘Beyond the Horizon’ has concluded successfully, and the board has already announced four other seminars to celebrate this milestone.

exchange4media Staff Jul 25, 2005 8:34 AM

Forthcoming English daily, DNA, has consistently managed to keep the buzz around it alive through innovative ways. The latest is auctioning its cover page solus ad, in association with exchange4media.com, the proceeds of which will go to charity.

exchange4media Staff Jul 25, 2005 8:33 AM

Chairman and Editor-in-Chief of The Statesman, Cushrow Russy Irani, 74, passed away on July 23 in Kolkata, bringing to an end his 37-year innings at the helm of one of the country’s pioneering English dailies.

exchange4media Staff Jul 25, 2005 8:32 AM

Media houses are coming to terms with the fact that they can “flock well together”. The players are now comfortable with “working professional relationship” with like-minded organisations and see this as a good business opportunity to explore new avenues.

exchange4media Staff Jul 25, 2005 8:31 AM