Date-wise News

In the largest consolidation move in the Indian telecom sector, the Essar Group will acquire BPL Communications in a deal valued at nearly Rs 5,200 crore. The amount includes the Rs 2,600 crore debt of the company.

exchange4media Staff Jul 21, 2005 7:58 AM

7UP ICE, the new mint-based soft drink from 7UP, challenged Chennai’s heat in the form of ‘ice and snow’ covered retail outlets at four prominent locations in the city. Capturing the imagination of retailers and shoppers alike, the brand’s proposition of Icy-cool was driven home through this innovative first.

exchange4media Staff Jul 21, 2005 7:57 AM

Hourglass, the Bangalore-based premium luxury gifting company, is making a mark across the country. Hourglass is in the process of setting up retail kiosks at shopping malls and premium retail outlets across major metros in a major marketing push.

exchange4media Staff Jul 21, 2005 7:56 AM

Sify Ltd, India's premier Internet, network and e-commerce services company recently announced its consolidated US GAAP results for the quarter ended June 30, 2005. Revenues for the first quarter stood at $23.5 million, up 31 per cent over the corresponding period last year.

exchange4media Staff Jul 21, 2005 7:54 AM

Wild cats, super moms, mythical creatures – these are but a few of the monsoon attractions on Animal Planet. The wildlife channel will be presenting two programmes on the wild cats of India, including one on the tiger, quite a timely one given the fast dwindling numbers of the majestic beast due to poaching.

exchange4media Staff Jul 21, 2005 7:54 AM

The Advertising Standards Council of India (ASCI), which currently has no authority to compel the advertising community to comply with its decisions, may soon get more teeth.

exchange4media Staff Jul 21, 2005 7:53 AM

In a move to expand its wireless and emerging technologies business in India, Turner International has appointed Troy Lobo to head this function as Associate Director. Troy, who joins Turner from mid-July, was earlier with Hutchison Max Telecom.

exchange4media Staff Jul 21, 2005 7:52 AM

Pathfinders, the strategic research wing of Lintas India, has commenced fieldwork for the fifth edition of Pathfinders Study of the Nation’s Attitudes and Psychographics (P:SNAP) – the most comprehensive psychographic study of Indian consumers.

exchange4media Staff Jul 21, 2005 7:49 AM

Religious channels like Aastha, Jagran and Sadhna might be gaining eyeballs and leading to spiritual nirvana across all age groups, yet advertisers have largely kept away from these channels, labeling them as ‘typecast’ and catering to the older age groups.

exchange4media Staff Jul 21, 2005 7:48 AM

Search engine marketing as an effective marketing tool is reaping more benefits than anticipated. As the concept is gaining momentum with brands, experts believe it is going to be the future of Internet marketing.

exchange4media Staff Jul 21, 2005 7:47 AM

Kerala-based channel Asianet is launching its music-cum-lifestyle channel – Asianet Plus – on July 23. The news on the group’s plan to start this channel was confirmed to exchange4media in April. However, with the licence clearance, the channel has finally taken shape now with a complete entertainment-packed programme format.

exchange4media Staff Jul 21, 2005 7:46 AM

Balmer Lawrie, a Kolkata-based PSU with diverse business interests, has empanelled Rediffusion DYR, FCB Ulka, Sobhagya, BEI Confluence and Radiant Advertising, following a multi-agency pitch recently.

exchange4media Staff Jul 21, 2005 7:45 AM

India might have been a damp squib at Cannes Lions, but the New York Festivals International Design, Print & Outdoor Advertising Awards, in its 48th year, brings good news for India. McCann Erickson, which won ‘The Grand’, Leo Burnett, Mudra and 1 pointsize have India’s cup of joy overflowing.

exchange4media Staff Jul 21, 2005 7:43 AM

Despite claiming the largest share on television, Hindi mass entertainment has always been subject to predictions of fall. Experts stick to this in 2005 as well, stating that a steady graph, inspite of the year seeing some of the most expensive properties coming on air, indicates the battle getting tougher for this genre.

exchange4media Staff Jul 21, 2005 7:41 AM

<p align=justify>“The way the radio industry has grown in India is phenomenal. The amount of listeners that the radio industry has got is tremendous. We never expected that private radio FM in India would be so popular. The technique that we use is far superior than what is used in foreign radio stations.”

exchange4media Staff Jul 21, 2005 12:00 AM