Date-wise News

The Daily News and Analysis (DNA), which has put most details into place for its launch in Mumbai on July 21, 2005, has now kicked off the process for its entry into the Delhi market. The first signal of its intentions for a Delhi edition is the purchase of a 10-acre plot in Noida, Phase 3, at a consideration of Rs 16 crore.

exchange4media Staff Jun 27, 2005 2:21 PM

Yahoo! India, one of the largest internet media and communications company, which boasts of having a huge clientale of online advertisers across different sectors, celebrated its five years of operations in India on Saturday.

exchange4media Staff Jun 27, 2005 7:34 AM

CNBC TV-18 has unveiled a six-episode series called “Living Your Space,” which would be special programming on offices, retail spaces and celebrity residences. Anchor Shereen Bhan and Krsna Mehta, Design Director, Zeba World, will be presenting the show.

exchange4media Staff Jun 27, 2005 7:33 AM

The third edition of Raj TV’s Rajageetham Awards, an annual voice hunt event, came to an end at a gala ceremony at Chennai on Saturday. The two winners declared on the day, Vidyashankar for male voice, and Suchitra for female voice, have already been assured of a chance to sing in the forthcoming film by Sivasree Pictures.

exchange4media Staff Jun 27, 2005 7:32 AM

The Advertising Club of Calcutta, the oldest ad club in the country, has elected a new set of office bearers at its annual general meeting held at Tollygunge Club, Kolkata on Friday. While Sanjay Datta of ITC and Sidhartha Roy of Response continue as President and Vice-President respectively, Anirban Datta of the Times of India Group is the new Honorary Secretary.

exchange4media Staff Jun 27, 2005 7:31 AM

Satyajit Sengupta has resigned from the India Today Group to join the Times-BBC joint venture as Chief Manager. He said that he would be taking over charge from 4 July 2005 and would be placed out of New Delhi.

exchange4media Staff Jun 27, 2005 7:30 AM

The government has decided to put foreign direct investment in the retail sector on the back burner, refusing to submit to pressures from multinational giants, including a direct plea from Walmart CEO John Menzer, who was in India recently.

exchange4media Staff Jun 27, 2005 7:28 AM

The Jasubhai Group is planning to launch a fortnightly magazine addressing the community of CIOs and CTOs, titled ‘CTO Forum’ (CTOF). The launch is scheduled for August 2005, and the publication hopes to circulate 30,000 copies of the magazine initially and scale up thereafter depending on the demand.

exchange4media Staff Jun 27, 2005 7:26 AM

Marathi daily Loksatta has decided its time it made some noise in the market to attract reader attention. The paper has initiated a marketing campaign around its initiative ‘Scratch to Win’ and Loksatta officials say that in the process it has increased circulation by 60,000 copies in less than a month. Capitalising on the period, the paper has also started another supplement, ‘Viva’ targeted at the young female TG.

exchange4media Staff Jun 27, 2005 7:25 AM

In the Indian market, Amul’s butter girl, Nerolac’s yellow Goody and Air-India’s Maharaja have successfully built brands over the years. How do mascots help towards brand building and if they work well, why are the examples of mascots been so few?

exchange4media Staff Jun 27, 2005 7:24 AM

Not long before Rajdeep Sardesai’s exit from NDTV and his subsequent plan to set up a news channel with TV18 made news. TV 18 group is backing this venture with full faith and is even expected to raise Rs 55 crore.

exchange4media Staff Jun 27, 2005 7:23 AM

After finally getting Gautam Adhikari as the Chief Editor things seem to be falling in place now for DNA on the manpower side. Having poached two senior hands from TOI Bangalore to set up their southern marketing/ad sales team, DNA have now poached once again from TOI Response to set up its Pune infrastructure.

exchange4media Staff Jun 27, 2005 7:22 AM

Mid-Day Multimedia is encashing on the monsoon to create more visibility around the brand. The tabloid is in the process of giving plastic covers for meters to taxi and rickshaw drivers. The target is a total of 20,000 vehicles in Mumbai in this week.

exchange4media Staff Jun 27, 2005 7:21 AM

STAR India has made some key changes in its Ad Sales functions. The development is important this year as the manner of selling itself has been changed. From selling channels, as has been the case so far, STAR India has moved top fifty clients to Network sales and the rest continue to be in channel selling.

exchange4media Staff Jun 27, 2005 7:20 AM

Among trends that NRS 2005 has thrown up, an interesting factor is the huge increase in the number of Cable & Satellite (C&S) homes which is now 61 million households against 40 million in 2002. Channels sure have reasons to be excited, given that the increase implies a marked rise in channel reach.

exchange4media Staff Jun 27, 2005 7:19 AM

<p align=justify>“I don’t think you need to be an actor on air. You need to be real. You need to be yourself. That’s why radio is called an intimate medium.”

exchange4media Staff Jun 27, 2005 12:00 AM