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The mandate includes digital marketing, including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns
Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers
Arjun Ranga, MD, Cycle Pure Agarbathies will deliver the valedictory address at the Pitch CMO Summit Bangalore 2019, to be held at The Taj MG Road on Thursday, May 30, 2019
Increase in number of users and time spent have led to ad revenues growing over 100% YoY, says Bedi, President, Dailyhunt
The emoji was created in partnership with Dream Warrior Pictures and Sony Music South
While the Bisleri campaign was conceptualised by 82.5 Communications, the Netflix one was by The Script Room
My11Circle players form their own teams and earn points basis performance of the selected team combination; those with maximum points win cash rewards
The ‘Once A Year – Buy 2 Get 3 Offer’ will be available from May 22 to May 26
The agreement also gives Sony Pictures Networks the rights to broadcast FIFA’s archive content in India
The investment enables a sharing of expertise between the two companies
The campaign includes anthem ‘Way-O, Way-O’, which has been sung by artists from five participating countries
The actors will also be associated with a range of consumer activations, digital and social media engagements for the brand.
She will be featured across all digital, social and in-store platforms for all featured brand campaigns
TRA’s Most Trusted Personalities - 2019 report says while Deepika Padukone is the Most Trusted Female Actor, Virat Kohli is the Most Trusted Sports Personality
Advertising stalwart and Madison World Chairman, Sam Balsara was the Chief Guest at the Pepper Awards held on May 17 in Kochi
At the 13th edition of Pepper Awards, Raja, Founder of BrandMusiq and former National Creative Director of DDB Mudra, spoke about the process behind creating a sonic identity for a brand
Industry experts decode how Salman Khan’s mass appeal and his Eid movies prove to be a good deal for brands and market influencers alike
Popkon Creatives got 7 silvers and 9 bronzes, Mathrubhumi one gold, 4 silvers and 5 bronze metals & Malayala Manorama bagged one gold in the illustration campaign category
The collection has been inspired by characters and royal houses dominating the show like Starks, Lannisters and Targaryens
The campaign, which has been conceptualised by Lowe Lintas, captures emotions that run across a customer’s mind at a Tanishq store
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