Marketing News
The campaign invites mothers to join Gaana and #DanceTheBluesAway with their kids and share their fun videos while doing so
The account will be handled out of Lowe Lintas Bangalore and involves building online and offline brand campaigns for Lenskart
The National Agency Opinion Poll Campaign was Zee Media’s initiative to get the working professionals of media agencies of India actively involved in the ongoing Election process
The show will have veteran cricketers Kapil Dev and Virendra Sehwag relive their World Cup memories
The Kantar Profiles Network makes it easier for CMOs and their marketing teams to develop or optimise marketing strategies based on human understanding at scale
The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs
The digital marketing agency was awarded the mandate post a multi-agency pitch
Rahul Sarangi, Global Head, Business and Content, The Viral Fever, Sagar Kochhar, Group CMO, Rebel Foods & Chef Kunal Kapur tell us about new show 'The Royal Palate - Culinary Secrets of the Royals'
Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV
The protagonists of eight shows will be seen delivering a thought-provoking script, bringing alive Kurkure’s new positioning “Khayaal Toh Chatpata Hai”
The campaign featuring Robert Downey Jr. will be appearing in a series of brand creatives across mediums across India and China starting with the OnePlus 7 Series launch on May 14
The framework has been deployed on Faber India’s corporate website by its digital partner Bottle Openers Digital Solutions
Ace marketers share with us great stories from field visits - chronicling real experiences and insights
Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises, tells us more about Big Data and how it can be leveraged in content marketing
The mandate includes handling creative, social and digital creative duties, including reputation management for the European auto major’s brand Citroën
Singh, CMO & Senior Vice President, Samsung India, talks about their ‘India, Ready, Action!’ campaign, their partnership with Mumbai Indians and plans to take on the intense competition
The actor to promote Bingo! snacks portfolio across multiple media touch points
The agency will be responsible for managing the brand’s promotions and 360° marketing solutions
The 14 news channels of ZMCL have reached more than 345 million viewers, as per BARC data
After expanding its online presence, Bhavishya Kelappan, Business Head - Mia by Tanishq, says the brand’s biggest task is to create awareness and desirability for the brand
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