Marketing News
Vishnu Mohta, Co-founder of Hoichoi, talks about the app, how it recently went bi-lingual and is looking forward to more exciting days ahead
For every kilometer run between June 8 and 16, Adidas will contribute $1 to the Parley Ocean Schools with the target of reaching $1.5mn
The channel collaborates with the comedienne to produce exclusive content for its #KaamBadnaam campaign celebrating ‘oddly satisfying jobs’
Nielsen Digital Ad Ratings provides independent view of key digital video platforms’ audience
The HRX active collection uses advanced technology to provide comfort and boost endurance levels during workouts with special product features such as Rapid Dry technology
Pooja Sawant, Kinjal Rajpriya, Wamiqa Gabbi and Ritabhari Chakraborty have been signed for Maharashtra, Gujarat, Punjab and West Bengal
As Veeba Foods enters the child nutrition segment with V- Nourish, Viraj Bahl, Founder & MD says the product will disrupt the Health Food Drink category with a unique product experience
‘The Soap with a Lump’ is a product innovation that encourages women to examine their breasts for any abnormality while in the shower
The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly
The research was conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi and Rahul Gandhi
Marketing strategies and tactics must be conceived with the new digital nature of today’s audiences in mind, say experts
V-Nourish from Veeba Foods is a nutrition supplement for kids above 5 years
Coinciding with the highly-anticipated World Cup 2019, the campaign will run from May 25th to June 14th
At a panel discussion on Consistent vs. Persistent: The Long Term Growth Plan, industry experts said brands need to be consistent and that brand building is about every day and every moment
At the Pitch CMO Summit Bangalore 2019, Arjun Ranga, MD, Cycle Pure Agarbathies spoke about ‘Building A Meaningful Brand’ during his valedictory address
At the Pitch CMO Summit Bangalore 2019, Pradeep Hejmadi, Group CEO, Aidem Ventures spoke about ‘the power of emotion in marketing’
At the Bangalore edition of Pitch CMO Summit 2019, Reddy, CEO South Asia, Insights Division, Kantar, delivered a session on ‘Fast Tracking Brands in a Polygamous Age’
The cast of SonyLIV’s first Tamil web-series ‘Aivar’ - Sanjjanaa Galrani and Ashwin Kakumanu - and director Harsha V spoke about OTT's penetration and challenges at the session
Menon, Head-Royal Challengers Bangalore (RCB) & New Business at Diageo India, spoke on the topic ‘Royal Challengers Bangalore: Building a Connect with Fans & Brands’
At the Bangalore edition of the summit, Kant, CEO, Watches & Accessories, Titan, spoke on the topic ‘The X Factor in Building Brands’
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