Marketing News
Under the partnership, Sony Network Communications will integrate Taboola News into Sony News Suite services to bring a personalized editorial experience to their consumer base
At TechManch 2019, experts from the marketing industry share their views on ad spends shifting from traditional to digital media
Amish Shah, President, ALTR Created Diamonds; Shaankar Sen, Director, Senco Gold & Diamonds; Vikram Limaye, MD & CEO, NSE; Ramesh Nair, CEO, JLL, & Sarosh Mody, Director, Luxury Watch Works speak
The Bollywood star is a passionate football fan and helps promote and support the League's community initiatives across India, promote fan events and share his passion for the game
Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian Women’s Cricket Team Mithali Raj
At TechManch 2019, experts from the industry share key marketing trends that brands should keep in mind to garner better consumer interaction and improve ROI
The phenomenal success of Vivo Pro-Kabaddi League’s previous seasons has created a buzz for new brands to come on board
Firoz Meeran, Managing Director, Eastern Condiments, talks about the brand’s growth, its marketing strategies, distribution model and more
The campaign is live on Medlife’s Facebook page and carries infographics and animated videos
The consumer goods major has told its shareholders that more than 80 experiments are underway to boost digital transformation in the company
Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients
Brands such as Netflix, Disney and BarkBox are effortlessly encashing the meme marketing culture to attract the audiences and provide content in ways different from the conventional
At TechManch 2019, we spoke to industry heads on digital marketing trends and how brands can leverage from AI technology
‘Delighted’ & ‘overwhelmed’ were the common reactions that came from the winners as they walked away with the honours bestowed on them at IDMA 2019
Narayanan, Chairman and MD, Nestle India, delivered the valedictory address at TechManch 2019 and spoke on ‘Building a Future Proof Marketing Organisation’
This India-first campaign will be visible to customers across airports, malls and IT parks in the Metros until Prime Day
Suhail Sameer, CEO, RP-Sanjiv Goenka Group, on how e-commerce is often confused with digital, the 5 phases of digital evolution and more
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Ankit Vengurlekar, Amish Tripathi, DJ Suketu, Vrajesh Hirjee, Dhvani Bhanushali and Ranveer Allahabadia discuss influencer marketing
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