Date-wise News

The Joint Industry Body (JIB), which was a combination of members of the ISA, AAAI and the IBF, has dissolved. In its place, the industry members have united to create the Broadcast Audience Research Council (BARC), which would be officially constituted in a couple of months. Pradeep Guha is the Chairman designate of BARC.

Noor Fathima Warsia Sep 17, 2007 4:02 PM

Standard Definition Gets Foggy When E-Commerce Sites Start Selling Ad Space

exchange4media Staff Sep 17, 2007 9:29 AM

Flat Earth: Online Marketplace OpenAd Has the Potential to Disrupt the Global Ad-Agency Model

exchange4media Staff Sep 17, 2007 9:24 AM

There was a 24% dip in Print advertising by the IT sector during H1 2007. Laptops/Notebooks had the largest chunk of advertising share of 23%. The IT industry mostly used General Interest newspapers and IT magazines for advertising. Hewlett Packard topped the advertisers’ list led with 26% share. Metro newspapers led with 51% share of the total advertising.

exchange4media Staff Sep 17, 2007 9:17 AM

Kentucky Fried Chicken (KFC), part of Yum! Restaurants International, has come up with its second TVC after the first one broke on the Indian telly close to four months back. This time the campaign, though using the global taste positioning of ‘finger lickin’ good’ takes it a step forward by using the line ‘Taste ko waste mat karo, darling’.

Tuhina Anand Sep 17, 2007 9:16 AM

The fan following in cricket is back in and running. The deep despair among fans after the World Cup debacle is far forgotten, as Reliance Mobile, the global partner of ICC World Twenty20 tournament, airs a TVC that portrays the passion and love for the game, especially among children whose dream is to do their bit for the cricket team of India.

Rishi Vora Sep 17, 2007 9:14 AM

Grey, the global advertising arm of Grey Group, has announced the appointment of Brijesh Jacob as its Executive Creative Director in Mumbai. Jacob will work alongside Priti Nair, National Creative Director, Grey Worldwide, and will head the creative team in Mumbai. Prior to joining Grey, Jacob was with Lowe.

exchange4media Mumbai Bureau Sep 17, 2007 9:13 AM

Webdunia.com is undergoing a major make-over in technology and branding with a view to emerge as the country’s largest language portal. The company plans to invest over Rs 25 crore in the next three years on brand building and mass media advertising for its nine language portals.

exchange4media Staff Sep 17, 2007 9:12 AM

As per the new directive by the Department of Telecommunication (DoT) that requires a prefix ‘5’ to be added to any short code, Indiatimes’ mobile VAS brand 8888 is now 58888. This change has been effective first week of September.

exchange4media Staff Sep 17, 2007 9:10 AM

Delhi turned into a musical battlefield for the grand finale of Pogo Funtakshari 2007 championship. In sync with Pogo’s mission statement of encouraging, engaging and educating kids, Pogo Funtakshari recognises children’s passion for music and singing and offers them a platform to showcase their singing talent.

exchange4media Staff Sep 17, 2007 9:09 AM

In its endeavour to assist clients and agency alike with effective OOH campaigns, Jagran Engage has recently launched some impressive web-based tools designed to evaluate creative, provide planning tools, offer crucial information on category and city wise spends in the top 10 markets and get near real-time updates on current campaigns.

exchange4media Staff Sep 17, 2007 9:08 AM

Bangalore-based specialist OOH agency Serve & Volley Media has been retained as AoR by TVS Motors for the Southern states of Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Goa, for a period of 12 months. Serve & Volley had first won this business following a multi-agency pitch in 2005.

Judy Franko Sep 17, 2007 9:07 AM

The Hindu recently launched a shopping website www.thehindushopping.com for its readers. The shopping website is powered by Indiaplaza.in, a pioneer in the online shopping space in India.

exchange4media Chennai Bureau Sep 17, 2007 9:05 AM

Stiff competition being the mother of all innovation, travel portals have been constantly innovating over time to survive and thrive, and increasingly moving beyond the Internet medium to reach out to customers and make some much needed conversions.

exchange4media Staff Sep 17, 2007 9:04 AM

BAG Films and Media Ltd has appointed Sparsh Ganguly as Head of Sales for its soon-to-be-launched entertainment channel E24. He will be reporting to Amit Ray, Chief Strategy Officer, BAG. Ganguly, who has over 15 years’ experience, was earlier working with Sahara Filmy as Sales Head for a year and a half.

exchange4media Staff Sep 17, 2007 9:03 AM

Indian television space will soon have two new channels. Having got the I&B Ministry’s nod for its two channels, E24 and Life24, B.A.G. Films and Media Ltd is now getting ready for their launch. While E24 is an entertainment channel, Life24 will deal with the mind, body and soul, and is expected to be launched in the second phase.

exchange4media Staff Sep 17, 2007 9:01 AM