MVS Murthy, Head of Marketing & Digital, TATA Asset Management Ltd. explains why Tata Mutual Fund chose to go the digital way for their campaigns

Shikha Paliwal Sep 3, 2019 9:08 AM

Senior Vice President, Haier India, shares that their marketing budget for 2019 is Rs 100 crore

Anjali Thakur Aug 28, 2019 8:36 AM

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

Chaudhry tells us about the platform's push into the regional market and expectations for the upcoming festive season

Moumita Bhattacharjee Aug 23, 2019 8:25 AM

The Marketing Director at IBM India -South Asia explains how brands need to innovate if they want to stay relevant in a digital age

Shikha Paliwal Aug 22, 2019 8:06 AM

The Vice Chairperson of India Today Group says the biggest challenge in the news industry today is credibility tied in with the pace of internet

Tasmayee Laha Roy Aug 20, 2019 8:26 AM

On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for

Shikha Paliwal Aug 19, 2019 8:37 AM

Abhishek Joshi, Head, Marketing & Business Partnerships at MX Player, on the platform’s journey so far and what is driving the growth in the OTT industry

Shikha Paliwal Aug 14, 2019 7:56 AM

The Managing Partner of Signpost India says authorities are now realising that OOH players should not be seen as only revenue generators, but as partners in the development of city infrastructure

Anjali Thakur Aug 7, 2019 8:41 AM

Srikanth, Founder & CEO, Moving Walls, on what is bringing disruption to the OOH industry and how Digital OOH is becoming the growth engine for the business

Anjali Thakur Jul 25, 2019 8:27 AM

Brandmusiq Co-Founder Rajeev Raja and CEO Ajit Varma decode sonic branding and how the ad world is embracing the concept

Priyaankaa Mathur Jun 27, 2019 8:55 AM

Jaydeep Mandal, Founder, Aakar Innovations Pvt.Ltd, speaks on innovative compostable sanitary pads and the brand's social media campaigns to support menstrual hygiene

Priyaankaa Mathur Jun 18, 2019 5:59 PM

Sarfaraz Khimani, Co-CEO, Performics India, and Anurag Gupta, CEO, Columbus India, explain the importance of Performance Marketing with case studies

Priyaankaa Mathur Jun 12, 2019 8:40 AM

Manisha Lath Gupta, Head of Marketing, Uber India and South Asia, talks about the latest campaign, roping Virat Kohli as brand ambassador and more

Anjali Thakur & Priyaankaa Mathur May 25, 2019 9:03 AM

Nikhil Sane, Business Head – Marathi Entertainment, Viacom 18, speaks about the launch of Bigg Boss Marathi season 2, promotional plans for the show, marketing spends, and more

Moumita Bhattacharjee May 20, 2019 9:18 AM

Aroon Purie, Chairman and Editor-in-Chief, India Today Group, talks to exchange4media about the growth story of the magazine and the way ahead

Tasmayee Laha Roy May 17, 2019 8:23 AM

Singh, CMO & Senior Vice President, Samsung India, talks about their ‘India, Ready, Action!’ campaign, their partnership with Mumbai Indians and plans to take on the intense competition

Anjali Thakur May 16, 2019 8:16 AM

The Indian Readership Survey figures will have a beneficial impact on the attractiveness of Print and thereby revenues, Jain, CEO, Times Group tells exchange4media

Anjali Thakur May 2, 2019 8:20 AM

Vinod Bhanushali, President – Marketing, Media & Publishing, T-Series, talks about the digital marketing plan for the music label’s talents

Priyaankaa Mathur Apr 30, 2019 8:39 AM

Nikhil Chand, Director, Food and Confectionery, Nestle India, talks about the brand’s latest TVC, the rationale behind it, his expectations from it and more

Anjali Thakur Apr 16, 2019 8:36 AM