Interview News
?blur=25

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Madhuwanti Saha Aug 8, 2018 8:54 AM

?blur=25

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

Madhuwanti Saha Aug 7, 2018 8:54 AM

?blur=25

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

exchange4media Staff Aug 3, 2018 8:54 AM

Devleena?blur=25

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

Neethu Mohan Jul 27, 2018 8:52 AM

?blur=25

Radhakrishnan Ramachandran of iStream.com is now making a comeback with a regional video network named Studio Mojo

Neethu Mohan Jul 23, 2018 8:54 AM

?blur=25

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

Madhuwanti Saha Jul 16, 2018 8:58 AM

?blur=25

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

Madhuwanti Saha Jul 9, 2018 8:57 AM

?blur=25

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

exchange4media Staff Jul 6, 2018 8:56 AM

?blur=25

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

Neethu Mohan Jul 3, 2018 8:55 AM

Stuart Bowden-Wavemaker?blur=25

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Naziya Alvi Rahman Jun 20, 2018 9:00 AM

?blur=25

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

Naziya Alvi Rahman Jun 19, 2018 8:59 AM

PC Musthafa iD Fresh Foods?blur=25

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Neethu Mohan Jun 11, 2018 8:49 AM

?blur=25

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

exchange4media Staff May 14, 2018 8:57 AM

?blur=25

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Naziya Alvi Rahman May 2, 2018 9:00 AM

?blur=25

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Dolly Mahayan May 1, 2018 8:56 AM

?blur=25

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

exchange4media Staff Apr 27, 2018 8:56 AM

?blur=25

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Anam Khan Apr 27, 2018 8:51 AM

?blur=25

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Misbaah Mansuri Apr 26, 2018 8:56 AM

?blur=25

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Ruhail Amin Apr 19, 2018 8:53 AM

?blur=25

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Anam Khan Apr 19, 2018 8:51 AM