Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan Oct 16, 2018 7:47 AM

Chief Marketing Officer, Apollo Munich says the digital space is overwhelmed with content that is almost begging for views and engagement

Dolly Mahayan Oct 15, 2018 8:54 AM

Parth Jindal on his hopes for Bengaluru FC for the 5th edition of ISL, the youth academy and the growth of sports marketing in India, etc

Neethu Mohan Oct 11, 2018 8:58 AM

Amit Gupta on the group’s plans for 2019 Lok Sabha elections, their exploration of latest technologies and much more.

Neethu Mohan Oct 11, 2018 7:59 AM

Iyer believes that the biggest strength of Unibic as a brand is the way in which they bring innovation and freshness into their products

Neethu Mohan Oct 10, 2018 8:35 AM

A fireside chat between Shivnath Thukral, Public Policy Director, India & South Asia at Facebook and Amitabh Kant, CEO, Niti Aayog, took place during the Facebook India Startup 2018 event

Apeksha Mishra Oct 10, 2018 8:09 AM

Head of Agency Partnerships, Google India, on the Google-Facebook duopoly, partnering with agencies and uniform measurement on digital

Apeksha Mishra Oct 9, 2018 8:50 AM

As The Hindu turns 140, Lochan tells us about how the daily has not only survived but also thrived all these years by balancing the old with the new

Neethu Mohan Oct 5, 2018 8:58 AM

The CMO spoke about the relevance of traditional medium and the transition of branded content over five years and how it has become sharper

exchange4media Staff Oct 3, 2018 8:55 AM

Kuldeep Chaudhary on how they are helping brands enhance their marketing and advertising strategies

Neethu Mohan Oct 1, 2018 8:56 AM

Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff Sep 28, 2018 8:54 AM

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

exchange4media Staff Sep 20, 2018 8:56 AM

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Neethu Mohan Sep 18, 2018 8:59 AM

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

exchange4media Staff Sep 17, 2018 8:54 AM

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha Sep 11, 2018 9:00 AM

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Neethu Mohan Sep 11, 2018 8:59 AM

Divaakar on spending 25 years in media, the soon-to-be launched First News Channel, changes he has witnessed in Kannada viewership, media selling and more

Neethu Mohan Sep 10, 2018 8:51 AM

The CEO shares his thoughts on the rising trends in India, increasing premiumisation and what makes Indian shopper different from others

Madhuwanti Saha Sep 7, 2018 8:57 AM

Atit Mehta, Marketing Head, Byju’s shares how the learning app has leveraged cricket to derive greater ROI

Christina Moniz Sep 4, 2018 12:40 PM

Silly Monks Entertainment garnered momentum with the recent acquisition of 51% stake in Chintala Sports Pvt Ltd, the curators of Telangana Premier Kabaddi League

Neethu Mohan Aug 28, 2018 8:57 AM