Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Misbaah Mansuri Apr 26, 2018 8:56 AM

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Ruhail Amin Apr 19, 2018 8:53 AM

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Anam Khan Apr 19, 2018 8:51 AM

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

Dolly Mahayan Apr 18, 2018 8:56 AM

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Madhuwanti Saha Apr 18, 2018 8:55 AM

Ashish Bahukhandi talks to exchange4media about his company's partnership with Chinese search engine, Baidu

Anam Khan Apr 12, 2018 8:53 AM

In an interaction with exchange4media, Adam Sloman, General Manager, Morris Garages, Car Club and Pallavi Singh, Marketing Head, Morris Garages, open up about their journey to start a new chapter in India

Anam Khan Apr 5, 2018 8:54 AM

Sumeet Singh says they have been extensively using AI and machine learning for the past few years to improve user experience and will continue to do so

Dolly Mahayan Apr 5, 2018 8:52 AM

Neeraj Sharma says China is one of the biggest regions in Asia Pacific but it doesn’t fall into the ad fraud category

Dolly Mahayan Apr 4, 2018 8:54 AM

Delna Sethna talks to exchange4media on gender equality, shrinking budgets, digital era and more

Venkata Susmita Biswas Apr 4, 2018 8:53 AM

Ashutosh Srivastava, Chairman & CEO, AMEA/Russia/Emerging Markets - ‎Mindshare, talks to exchange4media about emerging markets, the changing role of agencies and the benchmark for Mindshare India, the unit he headed for several years.

Naziya Alvi Rahman Apr 2, 2018 9:00 AM

Ajay Chacko, CEO, Arré, in an interview with e4m says as original content creators, we only benefit from consumer revenues; either directly on our own platform or indirectly through partnerships.

Dolly Mahayan Apr 2, 2018 8:58 AM

Prasad Ajgaonkar, CEO of IRealities, on the organisation's 23-year-long journey, the fact that one needs real intelligence to know where to apply Artificial Intelligence and the power of marrying content and technology

Dolly Mahayan Apr 2, 2018 8:55 AM

Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

Venkata Susmita Biswas Apr 2, 2018 8:54 AM

Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct sales, Max Bupa Health Insurance, on how they have created their brand name and awareness among the consumers

Anam Khan Mar 30, 2018 8:55 AM

Mansoor Ali, CMO, Hamdard India, says, consumers are moving away from products that are synthetic or manufactured with chemical processes; be it medicines, cosmetics, home or personal care products.

Dolly Mahayan Mar 29, 2018 8:58 AM

Apurva Purohit, President - Jagran Prakashan and Director - Music Broadcast on how they are working towards changing the perception of radio being just an add-on medium amongst advertisers and planners through its Neilsen report

Simran Sabherwal and Madhuwanti Saha Mar 29, 2018 8:57 AM

Kapil Gupta, Founder and CEO, OMLogic talks about how they have evolved from being an online marketing solutions company to a digital marketing company

Anam Khan Mar 29, 2018 8:53 AM

Sai Narayan, Associate Director & Head Marketing Policybazaar.com and Paisabazaar.com, talked about their first regional campaign and their recent partnership with Microsoft

Anam Khan Mar 28, 2018 8:56 AM

In an interview with exchange4media, Emery talks about Mindshare’s 20 year long journey, the changing role of media agencies, digital transformation and a lot more.

Naziya Alvi Rahman Mar 26, 2018 9:00 AM