48

International News

Advertising agencies developing specialised media tools to retain their clients

In a bid to optimise the efficacy of their media plans, leading advertising agencies like FCB Ulka Advertising, Mudra Communications and Grey Worldwide are now developing media tools and research properties to offer value-added services to their clients.

exchange4media Staff May 18, 2001 7:31 AM

Sahara TV plans to revamp its channel

Sahara TV has set up a committee which is working towards a complete revamp of the channel. The committee comprises members from the existing Sahara programming team, Buena Vista and Percept Advertising. The first signs of the revamp are expected to be vi

exchange4media Staff May 18, 2001 7:29 AM

Broadcast Worldwide seeks fresh investment through strategic investors

Broadcast Worldwide has initiated steps to bring in fresh investment and restructure the company. The company has applied to the Foreign Investment Promotion Board (FIPB) for a strategic alliance with a Mauritius-based company, Crombie International Ltd. C

exchange4media Staff May 18, 2001 7:27 AM

DD plans to focus on strengthening the quality of its programmes

In a bid to improve its performance, Doordarshan plans to focus on strengthening the quality of its programmes, explore co-production opportunities with various government agencies and private producers and consolidate the positioning of its regional chann

exchange4media Staff May 18, 2001 7:23 AM

Breaking News :Eenadu and Hindu offer Andhra Pradesh on a Platter

Effective June 1, 2001 The Hindu and Eenadu, have come together to offer Andhra Pradesh on a platter. The combined offer, in the first phase, will cover Andhra Pradesh only, but in the second phase, it will cover all editions of both The Hindu and Eenadu.

exchange4media Staff May 18, 2001 7:21 AM

Sandeep Goyal joins Zee Network

Mr. Sandeep Goyal, joined Zee Network on Wednesday as Group CEO, Broadcasting.

exchange4media Staff May 17, 2001 9:28 AM

TMG Enter starts broadcasting healthcare special

TMG Enter has started broadcasting a healthcare special focussing on various issues surrounding “technology in life sciences.” The show will be aired at 9.10 pm.

exchange4media Staff May 17, 2001 9:26 AM

IOC to set up its own TV broadcasting company

The International Olympic Committee (IOC) plans to set up its own TV broadcasting company for future Olympic games. The company will take over the Olympic Broadcasting Organisation, headed by Mr. Spaniard Manolo Romero. Mr. Romero is slated to head the new

exchange4media Staff May 17, 2001 9:25 AM

Tendulkar signs contract worth Rs 80 crore with WorldTel

Sachin Tendulkar has signed a five-year contract worth Rs 80 crore with sports management company, WorldTel. WorldTel will handle commercial endorsements and marketing activities for the next five years.

exchange4media Staff May 17, 2001 9:24 AM

WorldSpace offers four more radio channels

WorldSpace, has decided to offer four more channels soon on its radio receivers, thereby increasing the number of channels to 29 from the existing 25. The company has already signed up with Indigo (one channel) and Asianet (two channels). The fourth additi

exchange4media Staff May 17, 2001 9:23 AM

Rising costs forcing producers to pull out of DD National Network

High telecast and minimum guarantee fee is forcing several television software producers to pull out of Doordarshan National Network. Sagar Group, has withdrawn Jai Mahalaxmi and Ek Tha Bul Ek Thi Bulbul, while Dheeraj Kumar has pulled out Jab Tap Vrat. Sa

exchange4media Staff May 17, 2001 9:22 AM

Zee TV emerges as number two favourite with women: INTAM study

According INTAM study, conducted in top 10 cities, Zee TV has emerged as the number two channel, after STAR, during the prime time among the women aged above 25 in SEC AB category.

exchange4media Staff May 17, 2001 9:19 AM

Zee beats Sony on ratings

According to the latest INTAM ratings, brought out by ORG-MARG, in the week starting April 30, Zee has managed to maintain its foothold in the Top 10 by piping Sony. STAR continues to be at the helm by occupying 34 positions in the top-50. Zee’s Mehandi

exchange4media Staff May 17, 2001 9:17 AM

Indian entertainment sector to explore Japan and US market

After France and the UK, it’s going to be destination Japan and the US for the Indian entertainment sector. A high-level group of the Indian entertainment industry, backed by FICCI, is finalising its trip to the US and Japan. Its objective is to explore op

exchange4media Staff May 16, 2001 8:45 AM

IBF against setting up of media council

Indian Broadcasting Foundation (IBF), the largest organisation of television broadcasters in the country, has opposed the proposal for a media council to be formed by the information and broadcasting (I&B) ministry. The association has put forward a fresh

exchange4media Staff May 16, 2001 8:43 AM

B4U sells telecast rights of  30 movies to Sahara

In the single largest deal, B4U sold telecast rights for 30 movies to Sahara. B4U Group has earlier sold movie rights to entertainment channels but not on such a large scale. B4U already sells movie rights to the public broadcaster, Doordarshan-1 and DD-2.

exchange4media Staff May 16, 2001 8:42 AM

Interactive TV to grow 15-fold in 5 years

Predicting a 15-fold increase in the number of interactive television connections in the next five years, media magnate Rupert Murdoch, spelled out his vision of a future in which interactive television provided viewers with a sense of community, as well a

exchange4media Staff May 16, 2001 8:40 AM

Cartoon Network firming up its “destination viewership” strategy

Cartoon Network is making sure that everything is in place before it turns into a 24-hour channel from July 1, up from the present 16 hours a day. The channel has, for example, been organising mini events at the cable operators’ end since January, to make

exchange4media Staff May 16, 2001 8:38 AM

Cartoon Network to become 24-hour channel from July 1

Its shut-off time for movie classics and extended airtime for toons as Turner International in India is on the channel re-alignment drive. Effective July 1, 2001, the toon channel will be a 24-hour channel, lapping up an additional 8 hours of exciting toon

exchange4media Staff May 16, 2001 8:37 AM

Controlled liquor ads to hit channels, companies badly

Media Companies will receive a significant blow to their advertisement revenues if Information and Broadcasting Minister Sushma Swaraj's recent diktat that liquor ads be "controlled" is implemented. According to the Adex, the liquor industry's biggest bene

exchange4media Staff May 16, 2001 8:36 AM

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp