International News
Cable Video (India) Limited has been merged with the parent company, CVO Holdings, as part of Hinduja Group’s strategy to reduce the number of subsidiaries under Hinduja TMT. The swap ratio for the merger is 1:1. The merged entity will be renamed as Cable
According to International Data Corporation (IDC) in its recent report titled “Outlook for TV Services in India”, the next boom in India is expected to be in television services like Interactive television (iTV), video-on-demand (VoD) and television commer
All India Radio (AIR) has completed the feasibility study on sharing of AIR towers with private FM radio licensees in metros. AIR officials have deferred the final decision on the issue by a day or two. According to sources a high-level meeting has been sc
Unilever is pooling 14 countries' media budgets into a single $100 million booty across North Africa and the Middle East, and putting the account out to pitch, in an effort to drive efficiency and consistency across the region. WPP Group's MindShare and In
Shimla Queen 2001,one of the oldest beauty pageant’s in India (vintage 1833), will be launched formally in November. The event is jointly presented by Joy Management and the Department of Tourism, Himachal Pradesh. JD Institute of Fashion Technology will d
Videsh Sanchar Nigam Limited has been advised by project consultant Frost & Sullivan to drop its direct-to-home (DTH) plans. In its preliminary report, Frost & Sullivan had pointed out that VSNL did not have the necessary expertise in terms of content, dis
ICICI Bank is aiming to add two ATM centres per day. It is also tapping these centres to generate additional revenue. It plans to sell advertising space within the ATM outlets. Advertisers could either use the ATM machine screens for their products or put
Sun TV plans to extend its interactive show ‘Mudivu Ungal Kaiyyil’ to its Telugu channel Gemini. The show will be launched on Gemini within 2-3 weeks. The one hour programme will be aired on Sundays at 8.30 p.m. Sun TV also plans to take the show to its Ma
Cable operators feel that formation of taskforce on the Conditional Access System (CAS) may just delay implementation of addressibility through cable network. While cable operators have been demanding CAS for over two years, the government has recently con
Advertising Agencies owe more than Rs 60 crore to various television channels for the period between April-July 2001. According to IBF the figures could be higher as the member channels have reported outstanding only with their top three or four defaulting
Ogilvy & Mather has announced it is taking over the global duties for Coca-Cola brands Fanta and Sprite. Part of a wider agency realignment broadly in favour of Interpublic Group, Coke’s selection of the WPP-owned shop comes at the expense of Sprite incumb
Sony Entertainment Television’s programming head Rekha Nigam and seven others have quit following a review of operations by it’s US-based parent company Sony Pictures Entertainment. Among others to leave are from the programming and editing team including
Aaj Tak has decided to put a cap on total advertising time consumed by the channel. Starting this month, only 12 minutes of advertisement will be shown for an hour of programming. Till now, ad spots took away as much as 16-18 minutes from every one-hour of
Tata AIG has shifted its advertising business from Hindustan Thompson Associates to Bates India. Bates Mumbai, which pitched for the account along with Ogilvy & Mather, FCB Ulka, Ambience D'Arcy, Publicis and SSC&B Lintas, bagged the account after elbowing
Zee Telefilms Limited expects the revamp launched a month ago on its flagship channel will see it regain its number one status in six months despite a poor start. But analysts do not share Zee’s optimism just yet.
As part of its promotion campaign for its new soap called Marumagal, Vijay TV is calling up viewers and playing a recorded voice message of the actress Khushbu using an interactive voice recorder (IVR). This promotion is being done across 2.5 lakh phone li
The Entertainment Network (India) Limited (ENIL), has launched Radio Mirchi, the new incarnation of Times FM in Indore yesterday. Indore is among 12 cities where the ENIL is planning to start Radio Mirchi station. Radio Mirchi programmes will comprise prim
All India Radio (AIR) is re-examining the feasibility of sharing its towers with private FM radio companies in metros. This is despite Prasar Bharati making an offer to the FM licensees for co-location of their transmitters on the AIR towers in metro citie
Walt Disney Co. has sent out letters this week to a handful of media agencies inviting them to meet with executives from the motion pictures and home video divisions. The letter is expected to be a possible first step in a media review for its approximate
The broadcasters’ committee, which has been constituted to investigate the controversy related to the leak of peoplemeter list of ratings agencies, will meet in Mumbai today.
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