`Date-wise News`

International: Apple Plan: Lead consumers into temptation -- and away from vistaMounts counterattack to Microsoft's new OS Ad Blitz

International: Apple Plan: Lead consumers into temptation -- and away from vista<br>Mounts counterattack to Microsoft's new OS Ad Blitz?blur=25

Mac's on the attack. As Microsoft threw public parties in Times Square to celebrate its Vista operating system and lavished an estimated $500 million on the launch, barely a peep has been heard from Cupertino, Calif. -- until now.

exchange4media Staff Feb 13, 2007 8:50 AM

Sansui aims to score with Rahul Dravid as brand ambassador

Consumer electronics major, Sansui, has signed Indian cricket captain Rahul Dravid as its brand ambassador for its range of television and home theatre systems. The company plans to launch an aggressive multimedia campaign soon.

exchange4media Mumbai Bureau Feb 13, 2007 8:49 AM

Elephant Advertising’s multi-platform KBC campaign hits American market

The US-based South Asian advertising agency Elephant Advertising, a wholly own across print, television, direct mail and outdoor to promote KBC3 in North America. ed subsidiary of CineMaya Media, has released a multi-platform advertising campaign

exchange4media Staff Feb 13, 2007 8:48 AM

Indian advertisers do not see ‘click fraud’ as a threat yet

Click fraud has been on the rise in the online search marketing industry with the growing number of online advertisers. While this is a serious issue in the developed markets, how serious is the threat in the Indian online advertising market?

exchange4media Staff Feb 13, 2007 8:48 AM

Italy is the partner country at Frames 2007

Italy will be the partner country of the FRAMES 2007, being held from March 26-28 in Mumbai. The three-day convention will have around 30 sessions covering the entire gamut of the media and entertainment sectors through six different tracks including the new digital track.

exchange4media Staff Feb 13, 2007 8:44 AM

Zee Telugu to launch two new youth shows

To further bolster its successful forays into youth- centric programming, Zee Telugu is gearing up to launch Sa Ri Ga Ma Pa Little Champs and Campus Campus.

exchange4media Chennai Bureau Feb 13, 2007 8:41 AM

Raj TV IPO opens tomorrow

Raj Television Network is all set to enter the capital markets with an initial public offering of 35,68,250 equity shares at face value of Rs 10. The issue opens on February 14, and will close on February 23.

exchange4media Chennai Bureau Feb 13, 2007 8:40 AM

S Mahapatra re-joins McCann Erickson as VP

McCann Erickson has roped in Sandip Mahapatra as VP and Head of Planning at its Delhi office, to fill in the vacancy left by Arvind Mohan recently.

exchange4media Mumbai Bureau Feb 13, 2007 8:39 AM

Elvis Sequiera moves from Percept/H to JWT Delhi as ECD on Hero Honda business

JWT Delhi has taken on board Elvis Sequeira as Vice-president & Executive Creative Director. He has moved from Percept/H where he was National Creative Director. He will be reporting to JWT Senior VP Rohit Ohri.

exchange4media Staff Feb 13, 2007 8:38 AM

Akaash Bangla gets a makeover, beefs up programming

Akaash Bangla, the Bengali general entertainment channel, has undergone a makeover. The channel not only has a new logo and a new identity but in terms of programming too, there have been some changes.

exchange4media Staff Feb 13, 2007 8:37 AM

BBC World gets aggressive on India

Beginning with the setting up of a marcom team to launching the first ever India-centric campaign, BBC World has quite a few things planned for India in the near future to make its presence increasingly felt.

Noor Fathima Warsia Feb 13, 2007 8:35 AM

Rajesh Mehta, formerly of Fevicol, joins Emami as VP-Marketing

Rajesh Mehta, who quit as Marketing Head of Pidilite Industries’ flagship brand, Fevicol, last month, has joined Emami as VP-Marketing. He will be responsible for the Emami Group’s product launch initiatives.

exchange4media Staff Feb 13, 2007 8:35 AM

HC refuses to stay telecast Ordinance

The Delhi High Court has refused to stay the Sports Broadcast Signal Ordinance 2007 and has also refused to issue any interim direction till February 15, when it will hear the Nimbus petition again.

exchange4media Staff Feb 13, 2007 8:34 AM

AAAI to hold Goafest 2007 on April 20-21

AAAI has announced that Goafest 2007 would be held on April 20 and 21, 2007. This year’s Goafest will give away Creative and Media awards, a move that will provide creative and media agency professionals to look at advertising holistically.

exchange4media Staff Feb 13, 2007 8:33 AM

TAM study on CAS: Penetration highest in Mumbai, awareness in Kolkata highest

TAM Media Research has taken a closer look at the status of CAS in India so far. The study found that approximately 21 per cent of the cable homes in the three metros fell under the CAS-mandated areas, that the offtake was the highest in Mumbai, and consumer awareness has significant ground to cover. Pricing is an issue.

Noor Fathima Warsia Feb 13, 2007 8:32 AM