International News
International media and marketing research specialist Arbitron marked the successful completion of the first phase of its Portable People Meter market trial in the US. The company claims that compared to ratings supplied by conventional audience measuremen
Following the acquisition of True North by the Interpublic Group of Cos, MAA Bozell in India is gearing up for a new name and structure. True North had a 29% stake in the Bangalore-based agency.
Bates India, Delhi has lost the Rs 8-9 crores Carrier Aircon advertising account to Grey Worldwide, Delhi. Grey Worldwide will be handling Carrier Aircon's advertising business with effect from 2002.
Starting from 31st December 2001, SABe TV will be featuring “ASTERIX THE GAUL” the cartoon series in Toon Time.
Karma Communications recently bagged the advertising account for Axiom men's innerwear. Triton Communications was earlier handling the account.
Protesting against hefty hike in subscription, the cable television operators in Tamil Nadu yesterday switched off all the pay-channels. According to the cable TV operators, the pay-channels -- the Star package, DD Sports, TNT Cartoon Network, HBO -- have
Zee TV has unleashed a new cross media campaign to promote mythological serials. Zee TV has painted trucks and buses with ‘Mahabharat’, promoting the prime time serial telecast on Fridays. Similar campaigns and contests is being run on popular internet si
Sony Entertainment Television will focus on the 8.30 p.m. band on weekdays. It plans to launch Dhadkan, a doctor’s show towards the end of January or first week of February. It will run thrice a week. And Hubahu, a story of twins who interchange their live
Blame it on the fickle nature of the Indian audience or give credit to the ingenuity of the producers of television shows, the fast changing television programming scene in India is making producers hunt for new ideas to keep the audience glued on to their
The government has decided to give eight months time to private FM players to start their services in metro cities. The Centre has also given a seven-day ultimatum to the operators in the non-metro cities to either pay their license fees or forfeit their b
Sony Corp is in talks with computer giant Fujitsu Ltd to acquire Nifty Corp, Japan’s largest Internet service provider, for about 100 billion yen ($762.7 million).
Many of the private FM Radio licensees face the prospect of forefeiting bank guarantees totalling around Rs 150 crores if the Union Cabinet meeting today decides against extending the deadline.
Adidas-Salomon, Amsterdam, awarded its $100 million global creative account to Omnicom Group's TBWA. TBWA, which aligned with Amsterdam shop 180, beat out Omnicom sibling DDB Worldwide for the account.
Cartoon Network and Frito-Lay has entered into promotional licensing deal, where kids can collect exclusive Cubi-Tazos featuring Scooby-Doo, with purchase of either a Cheetos or an Uncle Chipps pack.
The viewers are going to miss the usual razzmatazz on the New Year’s eve, as all major television channels have decided to keep a low-key. New Year’s eve would mainly comprise of either blockbuster movies or shows, which have been aired earlier during the
Discovery Channel will premier World Birthday at 8.00 p.m. on January 1, 2002. The show tells the unique stories of twelve babies born around the globe on the same day. World Birthday gives viewers a glimpse into the unique traditions and preparations surr
Television Eighteen India Ltd. (TVIL) plans to expand its operations to five new cities. At the same time, the company is trying to reduce its operational expenses by closing its offices in Chennai and Kolkata.
The government plans to take a lenient view of the private FM radio players breaching the December 29th deadline for starting service as it feels that the delay has been caused by circumstances beyond the licensees’ control. The government may give extensi
Zee Telefilms is considering the transfer of direct ownership of Zee TV and Zee Cinema from Asia Today Limited (ATL), to an Indian registered entity as one of the options so that it can uplink these prime channels from India. The company is seeking regulat
As the radio market in India stands on the verge of explosion, we look at the medium, how it has evolved over the years and the importance given to radio by media buyers and planners. We also look at other key markets in the world, which are in various sta
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