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Date-wise News

International: First phase in ‘Portable People Meter’ trial completed

International: First phase in ‘Portable People Meter’ trial completed?blur=25

International media and marketing research specialist Arbitron marked the successful completion of the first phase of its Portable People Meter market trial in the US. The company claims that compared to ratings supplied by conventional audience measuremen

exchange4media Staff Jan 1, 2002 11:26 AM

Maruti spruce up Baleno, Altura to boost sales

Maruti spruce up Baleno, Altura to boost sales?blur=25

Maruti Udyog Ltd. is sprucing up the Baleno and its station wagon version, the Altura, to boost its sagging sales. Baleno and Altura will become dearer after the spruce-up exercise.

exchange4media Staff Jan 1, 2002 11:25 AM

MAA Bozell, India likely to have a new name, structure

MAA Bozell, India likely to have a new name, structure?blur=25

Following the acquisition of True North by the Interpublic Group of Cos, MAA Bozell in India is gearing up for a new name and structure. True North had a 29% stake in the Bangalore-based agency.

exchange4media Staff Jan 1, 2002 11:24 AM

Bates loses Carrier Aircon account to Grey Worldwide

Bates loses Carrier Aircon account to Grey Worldwide?blur=25

Bates India, Delhi has lost the Rs 8-9 crores Carrier Aircon advertising account to Grey Worldwide, Delhi. Grey Worldwide will be handling Carrier Aircon's advertising business with effect from 2002.

exchange4media Staff Jan 1, 2002 11:23 AM

Asterix to feature in SABe TV’s Toon Time

Asterix to feature in SABe TV’s Toon Time?blur=25

Starting from 31st December 2001, SABe TV will be featuring “ASTERIX THE GAUL” the cartoon series in Toon Time.

exchange4media Staff Jan 1, 2002 11:22 AM