Digital News
YouTube's current masthead ad rate of Rs 72 lakh is expected to be doubled as part of the latest revision
Silly Monks Entertainment garnered momentum with the recent acquisition of 51% stake in Chintala Sports Pvt Ltd, the curators of Telangana Premier Kabaddi League
The social media giant’s dedicated video platform, Watch, will not only show curated content from existing publishers but original shows as well
In addition to Firstpost, he will now oversee the business of News18.com English and in.com
The Instagram campaign questions the prevalent slacktivism and encourages users to take real action instead
This new guideline will be a significant move as it will make Google, Whatsapp, Facebook and the likes accountable for actively taking part in creating or modifying information rather than just being termed as mere intermediaries that act as facilitators
This will facilitate seamless ad viewability and verification measurement across multiple vendors
Branded Content is a mega category in the digital space. Many brands are experimenting in this space, but are struggling with hitting the right notes. We find out what experts believe is branded content
The move will deter advertisers from excluding users based on ethnicity and religion
Omnicom study gauges the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories and demographics.
The new database enables streaming services, voice-powered virtual assistants and online media companies to deliver next-generation music search and discovery of Indian music
The partnership aims to bring hundreds of millions of new users onto the digital content platforms
Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26
Many users have reported that they were served video promos in between episodes of shows they were streaming
Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing
From lack of comprehensive courses on the subject to a dearth of opportunities to apply newly learnt skills, digital marketing is a tricky but favoured career option
In the three months ended June 2018, Hotstar reported Rs 5.69 billion in revenue, compared to Rs 5.71 billion it posted in the 12 months ended March 2018
Dinamalar iPaper will allow the publication to engage more with readers through online actions such as ‘Like’, ‘Dislike’ and ‘Comment’ on the published content
Twitter users can tweet with #IndiaIndependenceDay to activate a Red Fort emoji on Twitter and Twitter Lite and join in the celebrations
La Liga will be the first European football league to be broadcast exclusively live on Facebook in the Indian subcontinent.
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